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GAMIFICATION
Gamification is the application of game-design elements and game principles in non-game contexts.
-Wikipedia
WHY GAMIFICATION?
Gamification helps a person to do the same task with a better zeal through collaboration, competition or a deeper involvement leading to a higher sense of achievement.
POPULAR GAME DESIGN ELEMENTS
PointsProgress barsBadgesLeaderboardsRewards
etc….
Customer Attraction & RetentionMotivation and InspirationHealth and FitnessBusiness & WorkLearningResearch & Design
COMMON APPLICATIONS OF GAMIFICATION
GAMIFICATION IN AN ORGANIZATION HELPS TO IMPROVE E-Learning Employee ProductivityProcess improvementProduct DesignEmployee EngagementRecruitment Effectiveness EvaluationCustomer Service --- and much more!
REASONS WHY GAMIFICATION MAY NOT WORK
Poor DesignUnclear ObjectiveExcessive focus on extrinsic motivation
onlyIneffective Rewards and Recognition Lack of focus on continuous improvisation
