Gamification 101Session 2

Alireza Ranjbar Shourabi

Gamifying

“It’s not about ‘gamifying.’ It’s about driving revenue, saving costs, making people more efficient.”  – Bob Marsh, CEO, LevelEleven

Session 1 Review

Career / Job / Hobby / Habit Games we should play Gamification Definition Engagement Loyalty ??? Engagement Metrics Gamification Don’ts Gamification Divisions

Gamification Definition

Gamification is …

Learning from games and their abilities to connect with people.

Using game elements while knowing that a game is a lot more.

Thinking like a game designer. Having objectives other than winning

in the game

For what? …Usability Categories External

Marketing Sales Customer engagement

External Example

For what? …Usability Categories Internal

HR Productivity enhancement Crowd sourcing

Internal Example

For what? …Usability Categories Behavior change

Health and wellness Sustainability Personal finance Social good applications

Player (our Player)

User

Customer

Employee

Fun

Games are the future of work, fun is the new responsible

Serious != Frivolous

What type of Activities have potential for FUN ?

Not Fun

Count some topics that are not fun.

Planting crops all day long Killing people in worst possible ways Air traffic control (highest suicide

rate) Cleaning a baby (the smell) Waiting for tables (boring) ….

Not Fun

Count some topics that are not fun.

Planting crops Killing people Air traffic control Cleaning a baby Waiting for tables What does make a game fun?

Make the game fun …

Game Mechanics Point Level Badge Leader-board ….

Wheel of Fortune

The science behind it

Dopamine for the brain

Challenge Achievement Reward

All about Rewards

Recognition Badge Level Leader-board

Accessibility Control Tangible

Meaning brings the “Overvalue”

Winner

Who is the winner?

How to get the to do it ?

Motivation

Motivation

Sex Violence Game

Prediction Control Joy Redo

Motivation

Sex Violence Game

Prediction Control Joy Redo Flow

Flow

Mihaly Csikszentmihalyi

Being in the zone

Motivations for Playing

Mastery Destress Fun

Hard (Winning) Easy (Exploring) Altered State (Change the feeling) Social (engaging with other people)

Socialize

What do we call FUN ? Winning Problem-solving Exploring Chilling Teamwork Recognition Triumphing Collecting Surprise Imagination Sharing Role Playing Customization Goofing off

• Fun can (and should) be designed

• Fun can be challenging!

• Appeal to different kinds of fun

Bartle Player Types

Killer / Achiever / Socializer / Explorer

Achiever

Socializer

Explorer

Killer

Intrinsic / Extrinsic (Rewards)

Intrinsic / Extrinsic (Rewards)

The Path

How to … just an introduction ! Thinking like a game designer

You’re Not a game designer You’re Not a gamer

Get the player playing and Keep them playing Your participants are your players Engage your players

GMC

Framework

Framework

Gamification 101End of Session 2Thank you for Listening!

Alireza Ranjbar Shourabi