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Gamiel Gran – Chief Strategy OfficerSOASTA
soasta.comperformancebeacon.com
Donald Trump bests Jeb Bush in website performance, A comprehensive review of all the candidates' website performances by a company in the business of improving it shows that there are stark disparities.
SOASTAConsumer Performance Index
What's your CPI ? http://www.soasta.com/cpi/
What are mobile shoppers buying?
Source: Criteo
The US is not the global benchmark
Text is good
Source: Criteo
The future of mobile commerce?
Source: Criteo
Just a 1-second delay hurts mobile metrics
Source: SOASTA
Source: SOASTA
Just a 1-second delay hurts mobile metrics
46% will not return to a site that performs poorly
Source: Akamai
Page bloatNumber of resources
ScriptsCustom fonts
RedirectsHTTPS
What’s wrong with mobile
performance?
Mobile page bloat
Source: Mobile HTTP Archive
The average page has grown by 3X since 2011
Source: Mobile HTTP Archive
Lara Hogan, Web performance is user experience
Images account for 63% of page weight
Source: Mobile HTTP Archive
1 out of 5 pages contains 100+ resources
Source: Mobile HTTP Archive
But, 48% of pages served to mobile use custom fonts
Source: Mobile HTTP Archive
Custom fonts consume resources SLOW
Page bloat has a cost
Many smartphone owners exceed their data cap
Source: Pew Research
Low- and middle-earners more likely to max data
Source: Pew Research
Lessons: #1 cause of slowdowns: Page size
#2 cause of slowdowns: Page complexity
Slowdowns hurt your visitorsSlowdowns hurt you
Take Actionsoasta.io/mobilewebperf
© 2015 SOASTA. All rights reserved. May 1, 2023 23
Performance Matters October 15, 2015Gamiel GranChief Strategy Officer