How Games &

StoryTelling improve

sales perfomance

Why StoryTelling and Games?

Storytelling and games are excellent strategic tools to educate,

and to inspire employees to solve problems, to be more analytical

and innovative

Games dramatically optimize human experience. Games have fun

elements built-in and create positive emotional states even as they

simulate difficult situations with many obstacles to overcome

Purpose

The purpose of this work is to use the value of breakthrough play

and storytelling in improving performance, collaboration,

decision making, and in dealing with the unknown

ative

Sample of a short

workshop

9am-10:30am

Introductions 9:00 am- 9:10am

We connect and establish the purpose of the work

Storytelling 9:10 am- 9:25am

Awareness Exercise: A quick appreciative inquiry (storytelling)

exercise to help the group learn how to be aware of the

companies’ Strengths and Opportunities and how to deal with

Threats

We use storytelling boards and color to create a lively map of

opportunities to be shared with others as well

We play the game 9:25am-

9:55am

Quick Game: we play a game where we focus on solving some

real problems in a creative and fun way. Two teams play several

levels of the games. These teams face each other and win points

for resourcefulness and for solving business problems.

These points can be redeemed for lunch/ movie tickets/ exchange

of services, etc

Integrating the learning 9:55am-10:05am

Innovative sales processes: we explore new ways to sell. The

entire group shares the experience and the feel of the game, and

the learning from the issues we’ve solved

We capture these stories on the white board, and we share them

later by video, photos and other (appropriate) community-shared

channels with others in the company

Supporting Integration 10:05am-10:30am

We learn how to experience success through the process of

crafting new possible “stories” and approaches

We discuss innovative sales and marketing strategies, and learn

how to leverage existing assets and the role of the

company/brand in the community.

We learn how to overcome difficulty with resourcefulness

Results

As a result of our work, teams increase innovation in sales,

improve collaboration, and grow the employees’ resourcefulness,

and confidence

Revenue

Teams play well structured strategic games to learn about

problem solving skills related to generation of new leads, better

ways of engaging clients in the community, and closing sales

Collaboration

Participants learn to engage with others in the company in

organic ways, learn how to intensify team bonds and

relationships and how to get recognition

Resourcefulness

People learn how to overcome obstacles to closing sales by

engaging in well-structured business games that stimulate

creative and analytical thinking

Growth and confidence

After the workshop, employees take back home strategic tips that

can be applied immediately to one’s work for measurably better

results in sales, collaboration and resourcefulness

Contact

Ligia Buzan, Ph.D.

Buzan Consulting

www.ligiabuzan.com

Email: Ligia.buzan@gmail.com

Skype: ligiabuzan