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Who are the gamechangers shaking up our world? What does this mean for business travel (and indeed every market)? How can we learn from the next generation of business to change the game - with new purpose, markets and audiences, propositions and solutions, market and business models. First Presented at the Executive Travel Forum in Venice with Sabre, 2 October 2013. More at Gamechangers.Pro
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Exploring the new world of business … and what it means to be a gamechanger of the
business travel market … enabling global business to accelerate growth.
with Peter Fisk
+genius
VUCA WORLD
Volatile
Uncertain
Complex
Ambiguous
+genius
Vibrant
UnREAL
Crazy
Astounding
+genius
Exponential change
everywhere
Asian
Youthful
Mobile
Collaborative
500m photos/day
100Hrs video/min
phone 150 Times/day
Worldchanging decade
2010
Pop 6.9Bn
GDP $63T
G7
2020
Pop 7.7Bn
GDP $90T
E7
Connected, fragmented
Nobody is average
Finding the new growth
consumers in control
Imitation is instant
Every business needs to
do more
more innovative
fast and focused
More impact
Think different
Can you see the man?
What’s your tae kuk?
Automate
west
big
capability
scale
+genius
personalise
east
small
ideas
focus
Automate
west
big
capability
scale
+genius
What market are you really in?
2010
Pop 6.9Bn
GDP $53T
G7
2020
Pop 7.7Bn
GDP $90T
E7
How will you make sense of the kaleidoscope?
consistent
me
different
deliver
individual
+genius
deviant
we
relevant
enable
collaborate
consistent
me
different
deliver
individual
+genius
Where is your opportunity?
2010
Pop 6.9Bn
GDP $53T
G7
2020
Pop 7.7Bn
GDP $90T
E7
How will you make sense of the kaleidoscope?
stabile
improve
experience
Size matters
lead
+genius
agile
transform
imagination
Value creation
amplify
stabile
improve
experience
Size matters
lead
+genius
How will you win in this world?
2010
Pop 6.9Bn
GDP $53T
G7
2020
Pop 7.7Bn
GDP $90T
E7
How will you make sense of the kaleidoscope?
change the game
You
Around the world
gamechangers
Amazon
Diapers to zappos
Jeff BEzos
23&Me
DNA Profile $99
Anne Wojcicki
Juan Valdez cafe
Coffee Grower cafes
Luis Genaro Munoz
Moven
Human direct bank
Brett King
GRAAL BIO
ALTERNATIVE ENERGY
BERNADO GRADIN
ASHMEI
PREMIUM SPORTSWEAR
STUART BROOKES
RASPBERRY PI
£20 circuit boards
EDEN UPTON
AZURI TECH
Pay as you go power
Simon Garth
RENOVA
COLOUR TOILET PAPER
PAULO MP DE SILVA
MAYRIG RESTAURANT
ARMENIAN CULTURE
ALINE KAMAKIAN
zidisha
P2p lend to FArmers
Julia Jurnia
REDBUS INDIA
Online bus system
PHANINDRA SAMA
Narayana hospitals
AFFORDABLE SURGERY
Dr DAVI SHETTY
Square
Payments ANYWHERE
With China Mobile
Nike+
Digital lifestyle
Gyakasou club
change the game
Change
Why
change the purpose
Change
Why
Change
Why
change the audience
Change
Why
Change
who
change the experience
Change
Why
Change
what
change the business model
Change
Why
Change
how
change the game
Change
Why
Change
who
Change
what
Change
Why
Change
how
What we already know
What we already know
growth
confidence
East
multinational
travel
stagnation
Recession
West
national
virtual
Source: GBTA, Amex
How is business changing?
How is business changing?
More digital
more physical
More volatile
more agile
More Global
more dispersed
More human
more collaborative
More Virtual
more partnered
More creative
more exploratory
More customer
more responsive
More Talent
more empowered
Source: Bain, Fast Company, CIPD
What is the bottom line?
52% op efficiency
32% profitability
30% more sales
27% new products
22% stability
43% new products
40% managing change
32% new markets
32% op efficiency
30% more sales
Source: IBM Consulting 2013
High performers most companies
growth efficiency
What is the bottom line?
Source: McKinsey 2012/IBM 2013
How do businesses grow?
1. Talent
2. Productivity
3. Innovation 1. Efficiency
2. Regulation
3. Customers
1. Innovation
2. Talent
3. Being global
Source: McKinsey 2012/IBM 2013
New innovations New structures
New markets
How do businesses grow?
What matters to who?
Business
• Profitable growth
• Enter new markets
• Innovation
• Agile working
• Efficiency Traveller
• Do better business
• Optimise my time
• Convenience
• Personal choice
• Wellbeing Travel Manager
• Support travellers
• Improved data
• Enforce policies
• Best technologies
• Improved ROI
Travel Company
• Profitable growth
• Deliver service
• Add more value
• Strong relationships
• Best technologies Travel Industry
• Profitable growth
• Deliver service
• Add more value
• Strong relationships
• Best technologies
What matters to who?
So does travel drive growth?
$9.5
increase
revenue
$1
invested
in travel
$2.9
increase
profits
Source: Travel Matters, Oxford Economics 2013
So does travel drive growth?
$9.5
increase
revenue
$1
invested
in travel
$2.9
increase
profits
Source: Travel Matters, Oxford Economics 2013
Better collaboration
New partnerships
Entering new markets
Improved sales
New insights, ideas
Personal development
So does travel drive growth?
Try reframing what we do
Try reframing what we do
traveller
Growth
enable
collaboration
business
manager
efficiency
support
travel
travel
You
Of the travel world
gamechangers
aloft
W hotel at home
starwood
airBNB
Optimising assets
Brian cheskey
zipcars
carshare per minute
Antje danielson
skype
Disruptive models
Niklas Zennstrom
Network partners
Reid hoffman
MovEO
Suitcase scooter
Tamas slezak
Li & Fung
Business ecosystems
Victor li
alibaba
digital marketplace
Jack ma
AIR ASIA
new middle travel
Tony Fernandez
Virgin Galactic
Transforming travel
Richard Branson
Why go for 10%?
When you can have 10x?
“We” can help you get there
“We” can help you achieve more
“We” help you groW faster
