Game Industry Trends and Future

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From a guest lecture for Hong Kong University

Text of Game Industry Trends and Future

  • 1. Game Industry Trends and Future Jeppe Kilberg Moeller, November 2013 Games Production & Innovation Jeppe@kilbergmedia.com
  • 2. Game Industry Trends and Future Platform Ecology Users Ecology Industry Ecology Business Model Trends World Market Trends Statistics Industry Forecast Technology Forecast Q&A
  • 3. Where have I been? various start-ups +
  • 4. Platform Ecology
  • 5. User Ecology Soft-core-users (casual) Mid-core users Hard-core users and how mid-core users are gaining ground
  • 6. Industry Ecology Triple-A companies going mobile Acquisitions by media companies Company bankruptcies Indie developers Retro wave Crowd sourcing kickstarter.com, indiegogo.com, and many more
  • 7. Business Model Trends Box versions Pay per download Subscriptions Streaming In-app purchase In-game ads Crowd Sourcing
  • 8. World Market Trends High interest markets Asia (China in particular) South America Medium interest market Western world Low interest markets/observe Africa Middle-East Russia * From a Western perspective
  • 9. Statistics, part 1
  • 10. Statistics, part 2
  • 11. Industry Forecast Fewer big ones & more small ones Davids vs Goliaths Company acquisitions continues Indie scene continues growth and matures The new giants will settle on the market
  • 12. Technology Forecast Media Convergence: Mobile/TV/Console Reaching a larger audience Questions: Is this the last generation of consoles? What is the primary use of your mobile phone?
  • 13. Summary The game industry is in growth The market is maturing: gamers get older gaming platforms become more accessible and converge Market entry barrier rises Technology entry barrier is lowered New possibilities emerge
  • 14. Game Industry Trends and Future Jeppe Kilberg Moeller, November 2013 Games Production & Innovation Jeppe@kilbergmedia.com