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At his New York Tech Meetup presentation, Gabe Zichermann discusses how to use Funware & Game Mechanics in a startup, and shares some of the most interesting revelations from his new book, Game-Based Marketing.
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big ideas about fun & community
gabe zichermann@gzicherm
GameBasedMarketing.com
funware is the use of game mechanics in non-game contexts
fun and theme are not correlated
what activities are fun?
the spoonful of sugar approach
sugar (loyalty) throughout history
TangibleGoods1800s
CashIncentives
1930s
VirtualRewards
2000s
LoyaltySystems
1980s
0
40
80
120
160
200
1800 1850 1900 1950 2000 2050
loyalty costs status & social power
costs and status value of loyalty
at what cost, status?
$1,000,000 $100,000
at what cost, status?
point system
challenges
win conditions
badges
socialnetworking
leaderboards
funware loop
status
mistakes have been made
mistakes have been madebut we had fun anyway
theme & fun are not correlated
fun & work can merge with incentives
status is the best incentive
cash is less meaningful than you think
it’s fun, even when you make mistakes
now soon now/sept
gabe zichermann@gzicherm
GameBasedMarketing.com
