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G-Trax was Gatorade's music experience in 2008; here's what's possible for 2010.
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“G-Trax” presentation for:
Zach Ghallagher, Jimmy Smith, Paul Nguyen & TBWA
Consumer Insights & benefits:
• Every week, 93% of all U.S. consumers listen to the radio. Source: RADAR, Dec. ’09.
• This project allows the user to listen to 58-minutes per hour commercial free.
• Access to promotions (Special offers).
• Choice of music. Remove musicians from a playlist, and skip unlimited songs.
Choose its home:Gatorade commercials run between songs.
• Gatorade.com.• ESPN.com or any website where you are advertising.
• Walgreens.com, and other retail sites.
• In-store in Walgreens, CVS, etc.• G-Trax channels can be created for sites by Pandora, CBS Radio, Clear Channel, etc.
No ceiling sales growth:• We’ll show you how to grow your sales every quarter. Request a custom R.O.I.• Monitor sales in-store and online.• Measurement is third party.
Return on investment:Beyond sales, you get a check every month from these turn-key opportunities.• Any music purchased via Amazon.com.• Walgreens and other retailers may pay to advertise on Gatorade’s music player.• Co-brand contests with partners of your choice. Those partners pay for space on the media player. We partner with airlines, hotels, entertainment, etc.
• All advertising on Gatorade’s player will be approved by you.
Demo at FreshMediaNow.com:• Play with the future of in-store, Internet, and mobile audio click on one of the graphics at FreshMediaNow.com (e.g. Belvedere Vodka, Starbucks, or Revlon).
• We’ll create a demo for your brand.
“G-Trax” presentation for:
Zach Ghallagher, Jimmy Smith, Paul Nguyen & TBWA