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The slides of our presentation at Nehra (21/9). HR, social media & collaboration
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HR and Social Media David DemetriusPartner & co-founder, FyronicTwitter: @demeto
www.fyronic.com
“Leverage the power of the networked economy”
© Fyronic 2010
Internet TodayBefore we start : • Who’s using : • Twitter ? • LinkedIn ? • Facebook ? • Sprouter ? • Yammer ? • Slideshare ? • Foursquare ? • Youtube ?• Skype ?
• Blogs ? Reading/writing ? Professionally ?
• Wiki’s ? • RSS ? • Tagging ? • Mashups ? • Enterprise Social Networks ? • Collaboration platforms?
Internet todayThe internet started as an Information platform Changed into an Application platform And has now moved towards an Engagement platform
Engagement
Applications
Information
Plain html pages, Static websites
Dynamic websites, intranet applications,
webservices, web-based applications,
Rich Internet Applications
Web 2.0, Social media, Enterprise 2.0, user created content,
communities
homo erectushomo industrialis
Homo digitalis
Internet Today – what’s there?
• Social Media with social networks in the lead – Facebook, twitter, linkedin...
• Community created content sites– Youtube, flickr, typepad, blogger.com, readwriteweb,
Digg, delicious
• Web 2.0• Enterprise 2.0 • Other interesting evolutions– Evolution of mobile, augmented reality, the internet of
things, crowdsourcing, ideagoras,...
Internet Today – Facebook • Facebook is the biggest social network
today • 29000 applications • Company pages : • Facebook shop & credits (new business
models)
http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit
Usage : Create following (fanbase), brand awareness, recruitment,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage,
Internet Today - Twitter• Twitter = microblogging• News, articles,• Keeping in touch• Meet new people
Usage: • Converse/engage• Build reputation• Network• Attract to blog,
website, groups ...• Promote• Recruitment!
http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx
Internet Today – LinkedIn • LinkedIn : Business networking• >70 Million members• Business Networking• Groups, jobs, Q&A
Usage : • Promoting yourself• Recruitment, create credibility,
endorsements • Ask questions, get answers, learn, • Become authority on topics• Market research, advertise• Interact, engage • Create your own group.
I endorse you = Cool..http://advertising.linkedin.com/audience/
Internet Today - Wikipedia• The Biggest Encyclopedia in the
world • Built by volunteers• Maintained by volunteers • Open Source software : Mediawiki
WikiPedia Figures:
• Start date 15 January 2001• Languages 250 (Aug 2007) • Articles 10,6 million (June 2008) • Media files 1.4 million (Aug 2007) • Views > 2500 per second (Aug
2007) • Edits > 3 per second (347 million
total (Aug 2007) • Editors > 400,000 (Jul 2007)• Administrators 3,880 (Aug 2007) • Traffic Rank 9 nth (Sep 2007)
Internet Today – User generated content sites
Interaction & conversation example sites
Internet Today – Web 2.0
Participation
WEB 2.0 - FrameworkParticipation is the driver
The user has control
Trust & credibility
Spirit of openness &
Sharing
Flexibility, speed,
powerful
The sum is bigger than
it’s parts
Essential for integration &
reuse
Web 2.0 – It’s about engaging! Participation
– Communication
–Direct Engagement
– Interaction
Innovation Collective IntelligenceBusiness Agility
Creativity Sharing Decisive
Social CRM
Social Business Alignment = Social engagement must be enterprise-wide
Who is the Social Customer?• The social customer consumes information in a different
way.• The social customer learns about new products and
brands through social channels.• The social customer is savvy.• The social customer expects brands to be present and
active in the same social venues where she hangs out• The social customer expects you to listen and engage with
her.• The social customer expects everyone she talks to from
your company to have the same background on her issue.
Listen & engage
Listen = what are they talking about,how are they talking about it,monitor conversations
Engage = one-on-one, it’s personalTalk, participate
Social CRM helps you do just that.
Types of Social systems• Facebook• Netlog• Twitter
• SAP’s online community• Pfizerpedia• Yammer
• Intranets • Innocentive
• LG’s online community
• Samsung Online
• Tripadvisor
Realising the Social Media potential• HR can:– improve the
effectiveness of HR strategy
– make the most of scarce HR budgets
– engage employees– identify experts– communicate with
employees
– source mentors, contingency workers
– generate ideas– Identify available skills &
skill gaps– chart career paths– enable succession
planning
Blending the old with the new• Records management
and retention• The legal impact of
employee activities• Standalone or
embedded policies?• Monitoring of employee
use (external/internal)• Support and training
Concerns to be addressed
• Data security• Inappropriate behaviour• Time wasting• Dealing with dissent
HR case studies• Pfizer– Pfizerpedia wiki
• UK government– chat forums, message
boards, management blogs, podcasts
• T-Mobile: – A Facebook site for
graduate recruitment
Use of Social Media for HR• More than one-third (35
percent) of employers use social media to promote their organizations and one-fifth (21 percent) use it to recruit and research potential employees, according to a recently released survey.
• The human resource function manages the organization’s social-media strategy in 19 percent of the organizations. Marketing was mostly responsible, at 43 percent, followed by public relations, at 26 percent.
Managing Social Media in the organisation
Collaborating using Enterprise 2.0 and Social Media
Franky Redant Founder – ConsultantTwitter:@f_redant
LinkedIn: http://www.linkedin.com/in/frankyredant Facebook http://www.facebook.com/franky.redant
Fyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910
“Collaboration is a human thing”
Like in H(uman)RM
Enterprise 2.0 Enterprise 2.0 is not like Star Trek: “to boldly go where no one has gone before”
It’s here and a lot of companies are using it Successfully.
Enterprise 1.0
Enterprise 2.0 – What is it?
Web 2.0 for the Enterprise It’s the use of tools like :
• Blogs / vlogs• Wiki’s • RSS / syndication• Social networks, • Social bookmarking• Tagging / collective filtering• Microblogging• Rating • Mashups
Inside the organisation to Engage with all stakeholders internal & external:Management, employees, customers, members, partners, government, potentials
(potential customers, employees, partners, ...), the world
Convince, share, be consistent and trustworthy
Engage!
Social Media Vs Enterprise 2.0
• Internal Facing• Firewall• Business• knowledge capture• productivity & efficiency• wiki, blog, social bookmarks,
chat• Innovation
Although both use WEB 2.0 concepts and tools, they are different.
Enterprise 2.0 Social Media
• External Facing • Open to the world• Social• sharing random things• Pass-time & leisure• social networks and "cool
interactive" websites• Free Creation & reuse
Enterprise 2.0the
And platforms
Enterprise 2.0 concepts & tools
Enterprise 2.0 Applications & use• Social networks or enterprise social networks • Blogs / vlogs• Wiki's• RSS / Syndication• Social bookmarking• Tagging /search • Microblogging• Rating & comments
Enterprise 2.0 – Tools & use : Enterprise Social Networks
Enterprise Social
Networks
Connect with colleagues
Access expertise
Access resources
Spot leadership
Communi-cate
Build trust
Generate Ideas
Collaborate on projects
Fun factor
Enterprise 2.0 – Tools & use : BLOGS
Reinforce corporate vision, mission, status
Record thoughts, ideas, experiences and opinions
Follow up on project status/history
introduce new members in (virtual)teams
Show your product and/or service knowledge.
company news bulletin to interact with the readers
a door to your website and your company.
generating buzz
To generate new ideas
Build & maintain reputation
Enterprise 2.0 – Tools & use : Rating / commenting
1 2 3 4 5 6 70
1
2
3
4
5
6
7
8
9
10
RATING COMMENTSMarket research
Employee satisfaction queries.
Establishing topic authority
Basis of crowdcasting
systems
gathering internal/external
opinions
Discussing topics, documents, ideas
Interaction with topic experts
Engage with ...
Enterprise 2.0 – Tools & use : Wiki’s
WikiProject
Management
Reference material
Collaborative doc creation
Knowledge management
Idea creation
CRM
Requirements & specification creation, issues tracking, project history, feature lists, progress &
status reporting
techn. Support, sales documentation, marketing intel,
research
Meeting notes, sales pitches, marketing
campaign ideas, copywriting
Brainstorm, idea notes, discussions, collaborative
creativity sessions
Enterprise 2.0 – Tools & use : RSS
Syndication of
content
Distribute info
Get informed quicklySpread the new aut
omatical
ly
RSS
Communication
• Reduced email • All info in 1
place
productivity
• Faster finds• Faster team
update• Better filtering
Communication
• Faster/auto distribution
• Better promotion of content
• Targetted distribution
Efficiency
• Non-intrusive spread
• Publish once, spread multiple times
• Easy distribution
Enterprise 2.0 – Tools & use : Social Bookmarking
More efficient research Enhanced search capabilities
Repository of internal and external links to topic Specific/relevant information
Expertise location
Enterprise 2.0 – Tools & use : Tagging/search
Tagging (folksonomies)
Collaborative filtering
efficient searching by tags
Adding (personal)context to content
Information & Knowledge gathering
Enterprise 2.0 – Tools & use : Microblogging
• Fast knowledge sharing • Conversations • Instant News feed• Updating on status of
(documents, projects, work in progress)
• Fast Question & answer channel
• Recruitment channel
Benefits of Enterprise 2.0
Benefits of Enterprise 2.0 platformsProductivity and efficiency
Faster document creation
Better filtering of information
Reduced email overload
Faster innovation & product development
Increased project
management efficiency
Improved team
performanceBetter use of communication tools
More knowledge available
Better search results
Faster and more
informed
Benefits of Enterprise 2.0 platformsStakeholder engagement
Better internal and external communication
Better collaboration
Greater staff engagement
Greater customer engagement
Enhanced collaborative behaviour
More learning & development
Fun factor
Benefits of Enterprise 2.0 platformsKnowledge creation and retaining
Easier and wider access to expertise and organisational capabilities
Enhanced search (faster & more accurate)
Capture & store activities, conversations, opinions ...
Reuse, combine, harness...
Benefits of Enterprise 2.0 platforms
• Employer attractiveness • Improved internal and
external reputation • Increased visibility in
business environment and market
Reputation is Everything
Their facebook page only has
5 fans
They’ve only got 26 followers on
Prfff...
Benefits of Enterprise 2.0 platforms
Business agility
Faster decision making
Increased flexibility
Increase accuracy of products & services
Faster time-to-market products and services
Higher innovation rate
IMPLEMENTING ENTERPRISE 2.0
Only 2 more slides
Implementing Enterprise 2.0
Role of HR in Enterprise 2.0
DRIVE ADOPTION
Introduce Fun Factor Establish Guidelines for communication
Motivate & endorse creativity Communicate & activate
“Collaboration is a human thing” Like in H(uman)RM
Thank you for listening