Future Value Framework v.0.8 (version, April 2014)

© DANIEL EGGER 2013/2014

v0.8


The Future Value Framework is a guiding canvas. It visually integrates innovation, the future and strategy. By doing so it explores possible future

market differentiations, innovation opportunities and most importantly balances short-term and

long-term value generation.



VALUEFUTURE

EXPLORE DEFINE

GENERATION

CREATE



Strategic Planning

Strategic Management

Strategic Planning

Strategic Planning

Futuring Futuring

Strategic Management

Innovation

Business Intelligence

Strategic Planning

Futuring

Futuring

Innovation


7. OPTION PORTFOLIO - Initiatives, projects, ideas that increases strategic agility.

1. VALUE PROPOSITION - The value that your organization create and is perceived by stakeholder today.

2. PORTFOLIO OF CHANGE – Drivers of change that can impact organizational logics or create new future market opportunities.

3. FUTURE CONTEXTS- Scenarios about future possible and probable social structures, behaviors and technologies starting in the present.

4. VISIONS - The aspirational vision about the future of society and organizational contributions starting in the future.

5. FUTURE VALUE PROPOSITION - The value your customers perceive by future products and services generated in the chosen scenario.

6. VALUE POLICIES - The connectors that guide strategic execution joining the future and present value generation

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future

future

future

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The Value Proposition describes the value for a specific stakeholder through a distinct mix of elements in a specific

defined context. It generates a combination of quantitative or qualitative values and explores the value perception

of the stakeholder. Culture and social contexts are key variables that drive value

exchange between individual and organization.

VALUE PROPOSITIONWhat value and experience does the customer

perceive? How does the value generation differentiate us in the marker? What problem

and needs to we satisfy?


Exploring the changes is the first step to gain understanding how connected

organizations are with their environment. They are a construct of external changes,

events based on customer believes, values, relationships and technology Their

interconnectivity can easily challenge organizations business logics.

PORTFOLIO OF CHANGES

What changes could challenge the business logics? What key trends could define the future society? How prepared is our organization to

lead with the changes?


Utilizing three variables: Environment, Society (Zeitgeist) and Technology,

organizations better understand possible outcomes and impacts and its future value generation. As a statement future realities

illustrate what could be possible or probable. Its objective is to turn the future vivid and understandable in the present

context.

FUTURE CONTEXTS

What kind of scenarios are possible? What are the fundaments and changes that could lead to

it? How prepared are you today for this new realities?


The vision pictures the organization in a future reality. As a statement it sets the

direction that the company wants to take. Its objective is to explore the unknown, identify the organizational desire, align

stakeholders and understand the possible external impacts. It initiates with two

starting points: the present desires and the possible changes in society. Its

objective is to connect the probable, the possible and the desirable in a simple

term.

VISION

What kind of vision does your organization desires and what timeframe? What changes

have to occur to realize this vision? How are the scenarios aligned with it?


Society changes and with it how it connects and what is perceived as value. The Future Value Proposition describes what value is consumed in the selected

future reality. It illustrated a clearer perspective about how the organization

could and should deliver value in the future. Together with the inspirational vision, the Future Value Proposition balances internal expectations with

externals probabilities.

FUTURE VALUE PROPOSITION

What defines society in the future? Why would the society still purchase our

products? What problems would exist in the future that we can solve?


Value Policies connect the present Value Proposition with the future desire one.

They create a corridor of actions to guide the execution aligned to the vision.

Additionally they reduce the necessity to make decisions in a case-by-case basis increasing organizational agility. Not

confusing with Strategic Themes, policies guide decision making in a complex

environment.

What are the main changes between the present and the Future Value Proposition? How

can we guide our organization to our vision?How is our current strategy map aligned?

VALUE POLICIES


Strategic Options offers a tactical as well a strategic advantage. They represent strategic objectives, projects, ideas,

concepts and actions already aligned with the Value Policies. It is a pool of ideas

collected constantly from several areas and from outside of the organization. It

allows the organization to act faster in the short term and stay aligned to long term

value generation.

STRATEGIC OPTIONS

What options does our organization already have? Do we have any strategy contingencies

actions in place? Do we have a balanced mix of options for tactical and strategic management?



What are the drivers of change?Which affect us most today?Which could affect us most in the future?Which do we like to influence?

What value matters in society?What positive and negative experiences do our customer experience?How are the cycles and chains?What value and experience does the customer perceive?

What are possible and probable future contexts? What new logics may exist?

What is our vision of society and organization?

What are the main changes between the Value Propositions.How can we guide our organization to our selected future value?How is our current strategy aligned?

What options, projects and initiatives does our organization already have aligned to the Value Policies? What process do we have in place that captures and creates new strategic options?

The future society is defined by what values and believes and how do we attend them?Why would the society still purchase our products? What problems would exist in the future that we can solve?What value could we offer?

Future Studies

Vision Statement

Value Generation

Strategic Process


The Value Trail describes the point of departure, the selected future reality and how to get there. It offers a strong and logic link to communicate the strategic

north and what value is needed. Its objective is to align the internal and external stakeholders with what is

strategically relevant.


VALUEPOLICIES

PORTFOLIOOF CHANGE

FUTURE VALUEPROPOSITION

The Decision Trail describes the organizational agility and resilience. It allows a constant follow up with

the changes of the selected portfolio. Aligned to the long-term

goal and strengthened by the existing options it allows a faster and

balanced decision making.


Diagnostic Cycle Decision Cycle

Understanding what information, tools, methods, people, processes and projects we

already have.

Understanding the Official Futures, Tension Points and Stakeholders

Gap analysis

Mastery and strategic decision-making

Stakeholder integration

Gap compensation



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