A brief overview of social web trends that we can anticipate taking up increasing air-space over the next 12 months. Some trends (e.g. Big Data) have wider implications than 'social web' but are included for completeness.
Steve Dale Collabor8now Ltd
Key themes for 2012
Lets start with some statistics.
2.1 billion Internet users
5.9 billion mobile subscriptions
Apples iPad share of global tablet web traffic 88%
1 trillion video playbacks on YouTube
201 billion videos viewed per month on Google sites
100 billion photos on Flickr
350 million Facebook users log-in via mobile phone
71% of email traffic is spam
555 million websites
1. Social Networks
90 million users*, growing at 625k daily. Est. 293 million users by end 2012
225 million accounts**, 120 million users, over 250 million tweets/day
132 million users (mainly B2B)
*Source: http://edition.cnn.com/2012/01/19/tech/social-media/google-plus-users/index.html and
**Some may be bots. Source: http://phill.co/social-media/social-media-statistics-dec-2011-video-infographic
800 million users
1 billion users by
30 million UK
users (almost 50% of pop.)
Avg time spent on site: 7.5hrs/month, up from 4.5hrs/month in 2010
Recently added Timeline feature
Social media continues to evolve, bringing new opportunities for multimedia social platforms. Sites that offer new and
personalised user experiences will have a major influence on social sharing and internet traffic.
Social Curators use their insight into a particular audience to determine what
might interest them
3. Collaborative Consumption
4. Big Data
mobile phones in use by end 2012
items of content shared on Facebook every month
projected growth of data per year vs. growth in global IT spending
potential annual consumer surplus from using personal location data globally
billion potential value to Europes public sector administration - more than the GDP of Greece
data analysts and more data savvy managers needed to take advantage of big data (in US).
to buy a disk drive that can store all the worlds music
Source: McKinsey Global Institute, May 2011
Big Data - what is it and where does is come
Datasets so large they are difficult to work with with using standard database management tools
Larger and larger datasets allow analysts to spot business trends and opportunities.
Growing exponentially - sources include mobile devices, cameras, RFID, medical, music, wireless sensor networks, real-time/geospatial tracking, location-based services ebooks etc.
More and more data being stored in the Cloud
5. Visualisation & Infographics
Connects and engages people in new ways
7. Mobile Platforms
Source: Morgan Stanley Internet Trends Report 4 Dec 2010
Mobile will be bigger than desktop Internet within 5 years.
More people own mobile phones than tooth-brushes!
2005 2010 Design for PC with consideration
2011/12/? Design for Mobile with
consideration for PC
9. Location-based Services
10. Augmented Reality
Star Chart: gives you your very own virtual star chart on your iPhone. Just point your iPhone to the sky and this app will tell you
what you are looking at.
Cyclopedia: adds Wikipedia information to your reality. When you move your iPhone around, the app will automatically dig up information and display it
on your screen.
Panoramascope: gives you information about your surroundings (mountains, their names).
Theodolite: a little app that acts as your compass, GPS, map, and two-axis inclinometer. Great for hiking and active sports in general.
New York Nearest Places: lets you explore New York like never before. And you have
seen nothing yet.
Golfscape GPS Rangefinder: an augmented reality range finder for Golf lovers. It covers 35K+ courses. It displays the distance from
front, center, and back of green.
To Summarise (1)
Social Media is ubiquitous. More businesses are adding social media links and information to their websites; consumers now look for these links. Visiting a company's Facebook page or Twitter profile has become as important as reading reviews on the business.
Facebook will have 1 billion users by end 2012 and will continue to dominate the social network space. More apps and integration with external services will encourage shift from conversations to sharing and engagement = users spend more time on site.
Rapid growth of companies/services offering new and interesting ways for people to share information (e.g. Tumblr, Pinterest)
Help with content overload. More apps and services providing knowledge and information curation, aggregation and filtering.
Apps will inherit the earth! Users more familiar (and trusting) of software distribution channels (app stores). Users happy to discard old/legacy apps and download new ones that meet changing needs and requirements.
Gami-ificaton techniques will find their way into more social networks and corporate websites in order to engage and retain users/customers.
Augmented reality apps will offer an awesome user experience. Location-based services will thrive and provide new, more compelling, more efficient services with lower B2C transaction costs. Privacy issues will deter some users.
More opportunities for micro-entrepreneurs. Peer to peer on the rise; more lending, sharing, bartering and recycling opportunities offered via Collaborative Consumption.
Were going to continue to generate data faster than it can be consumed or understood. Most of it will not be held inside the enterprise. Information visualisation techniques and intelligent analytics will aid users interpretation and understanding. Opportunities and challenges for knowledge & information professionals.
Mobile platforms will soon overtake the desktop PC as the preferred interface to the Internet and www. Software being designed for mobile, with consideration for PC, not the other way around.
To Summarise (2)
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. Charles Darwin
The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow. Rupert Murdoch
Never make predictions, especially about the future.
Casey Stengel, baseball player and manager, 1891 - 1975
Morgan Stanley Internet Trends: http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
Internet World Stats: http://www.internetworldstats.com
Royal Pingdom: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/
McKinsey, Big Data: The Next Frontier For Innovation....
Emerging Transition to Social Business Models - Dion Hincliffe, Dachis Group:
Go-Gulf.com (60 seconds) http://www.go-gulf.com/blog/60-seconds
Collaborative Consumption: http://collaborativeconsumption.com/
Other photos and images sourced from Google images and iStock Photos.