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This webinar was conducted by Blueliner Marketing on December 2nd, 2010. The webinar was lead by Blueliner CEO, Arman Rousta and David Houle, author of the "Shift Age Trend Report".
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Trends & Forecasts Digital, Economic, Social
June 2, 2011FEATURING:David Houle (Futurist, Author) Arman Rousta (CEO, Blueliner)
Global Team & Partial Client ListGlobal Team & Partial Client List
California Closets (Lifestyle)California Closets (Lifestyle)
Completely Bare (Beauty)Completely Bare (Beauty)
IZOD MenIZOD Men’’s Fragrance (Beauty)s Fragrance (Beauty)
Bogner (Fashion) Bogner (Fashion)
Allied Home Mortgage (Real Estate)Allied Home Mortgage (Real Estate)
New York Video School (Education)New York Video School (Education)
401kid (Finance)401kid (Finance)
CMS Forex (Finance)CMS Forex (Finance)
Class of 1 (Education)Class of 1 (Education)
Morningside Translations (Translations)Morningside Translations (Translations)
Blueliner is a reputable digital marketing agency based in New York, with presence in Asia, Latin America and Europe. We have built successful social, mobile and search campaigns for hundreds of clients, including:
Medical Hair Restoration (Medical)Medical Hair Restoration (Medical)
Manhattan Orthopedic Care (Medical)Manhattan Orthopedic Care (Medical)
Russia Today (Media)Russia Today (Media)
SogoTrade (Finance)SogoTrade (Finance)
Icebreaker (Fashion)Icebreaker (Fashion)
Lufthansa (Travel)Lufthansa (Travel)
Chaa Creek Resort (Travel)Chaa Creek Resort (Travel)
Celect.org (Social Media)Celect.org (Social Media)
Bid on the City (Real Estate)Bid on the City (Real Estate)
Red Clay Media (Marketing)Red Clay Media (Marketing)
pillar 1. Content (Copy, Video, Photography, Audio)
pillar 2. design UX (Branding, Web Development)
pillar 3. SEO (Organic Search, Organic CSE, Onsite Search)
pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting)
pillar 5. CRM (Customer Service, Email Marketing, Web Analytics)
pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games)
pillar 7. Mobile
The The 7 Pillars 7 Pillars of Digital Marketingof Digital Marketing
David Houle’s Speaking Schedule
David Houle’s Publications
Shift Age Newsletter
http://www.davidhoule.com/newsletter/index.asp
Futurist David Houle
• New Century
• New Age – The Shift Age
• New Decade – The Transformation Decade
Agricultural Age (10,000 years ago)
Industrial Age (300 years ago)
Information Age (30 years ago)
Shift Age (2006 – Present)
The speed of change is in constant
acceleration, it is now environmental
The global stage of human evolution
Global economy – economics happens first
Culture and politics will follow
Globalization is no longer just an
economic term but a force across all
aspects of human society
First full decade of the Shift Age
Definition: “A change in nature, shape, form or character”
Humanity and most of its institutions will be transformed
Accelerating Change, Disruptive Innovation
Global orientation and connectivity
Work and Place separate
Physical to digital or non-physical
Short & Mid-Term Forecasts
Economic
Social & Cultural
Global & Geo-political
Digital / Technology
Digital Forecasts
Everything Social (Gaming, Commerce, etc)
Privacy
Music, Books & TV
Mobile
The Future of Search
P6. Social MediaP6. Social MediaHow to tap into the 1 billion+ user social networks?
Trending Social Strategies• Social Apps (Location-Based)• Mood Apps• Social Shopping• Reputation Management • Social Gaming
P7. Short-Term: Mobile StrategyP7. Short-Term: Mobile Strategy
• Nearly 10% of website traffic is now coming from mobile; we expect that to be over 20% within two years.
• 5 billion cell phone subscriptions of 7 billion people on the planet
• Mobile Apps are in
• Text HAITI to 90999 to donate $10 to relief
• Simple, accessible program made donating quick and easy
• Over $32 million was raised via mobile
Global Impact Global Impact from the palm of your hands – SMS from the palm of your hands – SMS Donations, Swipe & Pay, Google Wallet, etc.Donations, Swipe & Pay, Google Wallet, etc.
P7. Mid-Term: Mobile StrategyP7. Mid-Term: Mobile Strategy
Questions & Answers
David Houle Futurist, Author
Twitter.com/evolutionshift Youtube.com/evolutionshift
Arman Rousta Chief Executive [email protected] www.bluelinerny.comTwitter.com/bluelinerFacebook.com/bluelinerny
