FUTURE-PROOF YOUR PRODUCT LIFECYCLE

PLANNING

ERIC GARLAND

Look out 5 to 20 years to understand the world in which

your products will serve customers.

Look out 1 to 5 years to understand the dynamic in which

you will compete.

The next 12 months are for execution.

TL;DR

FUTURE INTELLIGENCE

SYSTEMS MAPPING

Customers

Suppliers

Competitors

Government

National economies

Disruptive tech

Household formations

Consumption trends

STEEP TREND RESEARCH METHODOLOGY

Social trends

Tech trends

Economic trends

Ecological trends

Political trends

FORECASTING ASSESSMENT

Identify sources

Consider bias

Note timeframe

Detail predictions

Check sources and assumptions

FUTURE-PROOF PRODUCT LIFECYCLE ROADMAP

12-24 months 2-5 years 5-20 years

Execution Competitive Dynamic

Disruptive Strategic Trends

FUTURE-PROOF PRODUCT LIFECYCLE ROADMAP

12-24 months 2-5 years 5-20 years

BrandingSales

ManufacturingDistribution

R&D

CompetitorsM&A

RegulationsTech transfer

Social shiftsTech ecosystems

Geopolitics

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ERIC GARLAND