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Future of telecom, telcos, customer service, mobile, retail trends and related mobile payments technologies. Keynote by futurist Patrick Dixon
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Dr Patrick Dixon Chairman Global Change Ltd http://www.globalchange.com
Future Telecom how to create magic for your customers why existing business models are broken
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One word will dominate ALL
FUTURE !
The future is aboutEMOTION
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ALL BIG TRENDS ARE RELATED !
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MOST DEBATES ABOUT TIMING !
300 million move to cities in China and 475 million to cities in Africa by 2030
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Growth of Middle Class in Africa 250m people - $2 trillion by 2040
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• Global economy never stopped growing
• Impact on real estate in London / UK
WGP 1980-‐2013 (%,constant prices)
Vietnam GDP 1985-‐2011
>40% WDP by 2015� IMF - adjusted for Purchasing Power Parity
$3.4 trillion !
$2.4 trillion !
Reserves
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Big strategies often overtaken by events
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World can change faster than you can hold a board meeting
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What does she know? What can she see? SoWware bugs Roaming ?!
Data charges ?!
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CONVERGENCE OR
DIVERGENCE !
All real innovation is about doing things differently
to serve customers better
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Innovation Magic is Hard to Find
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“It may be smart, innovative,
astonishing, but does it really create magic for the customer?”
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Creating magic for clients often costs
NOTHING !
Why old telco business models are bust
Many in UK no longer watch live TV
Tele-‐presence 20% growth pa $4.5 billion
BUT video is unpopular at work
Impact on bandwidth
•Global demand à 250 tbps 2016 •40-‐100 Jmes growth in next 10 years •More than 5% global power >1 trn KwHs •= 1 billion kw heaters for an hour
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How mobile will transform how people think
and feel about YOU
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Internet of Things !
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where is real benefit ?
1.5m components tracked perfectly in Airbus supply chain
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Impact of retail and payments revolution on
vodafone future
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Global e-‐commerce $1.5 trillion 2014 12% of all retail is online in UK
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Mobile Magic Mobile influences $29bn of retail sales in UK 50% of all UK online sales are using mobile
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Fusion On-‐Off line social media
physical friends
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Online / physical worlds become one in Brazil
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50% research online - buy in store 40% research in store - buy online
89% want digital information in store !
Buy online - deliver to store Buy in store - deliver at home
1 trillion pages a month >50% revenues from mobile
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Why Google is under pressure and what it means for Vodafone
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"Perfection!," TripAdvisor Member, March 13, 2014 This was the most beautiful hotel. Delightful, perfect. We will stay again soon. "Terrible! TripAdvisor Member, Sept 10, 2013 Terrible place, rats, dirty, noisy - sick with food poisoning.
Over 4000 road hauliers in EU
1.3bn home delivered e-‐com items in UK a year (+12% pa)
Gold standard:10am orders for 3pm Delivery
10am orders for 3pm Delivery
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3000 Parcel Shops in UK in 12 months Chosen by up to 50% customers for
deliveries - help for local stores
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2m businesses use SQUARE in US
bitcoin
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Bitcoin
Google Mobile Wallet Monetise (mobile payments for banks) Square startup $3bn valuation
100 mobile payment plaborms launched in last 5 years but how many met real CUSTOMER needs ?
CUSTOMER CHOICE 200 million payments globally !
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• Kenya -‐ 17m customers • $9bn pa -‐ >33% GDP • Tanzania 9m people • 35 nagon links via HomeSend Hub
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1.7bn phone users are unbanked
Savings, payments, loans, insurance 400m will be newly banked by 2015
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33% of US smartphone users will use mobile banking in 2014
! 90% check balances 42% transfer between accounts 26% pay bills 49% users download bank apps
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• In UK alone.... • TransacCons >£600 billion pa • Credit card debt >£60bn • Average card interest rate 16% • 2% commissions worth £12bn
Payments
Doorway
Free mobile devices calls / web / TV / games / pay Higher income model
2010 2013 2015
TelcoBank Magic
• Zettabyte = 1024 Exabytes Exabyte = 1024 Petabytes Petabyte = 1024 Terabytes Terabytes = 1024 Gigabytes
BIG Data
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has only one purpose which is to
create “invisible” magic for customers
• Home • Work • Online • Offline • Sales • Entertain • Phone • Mobile • Chat • Social web • Mobile
ONE CUSTOMER
MAGIC
• 90% MicrosoW R&D
CLOUD•When all life in cloud, then device and connector don’t majer
Aramco - 30,000 computers hit - files lost
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So how does Vodafone make
money in future? !
Start with amazing customer experience today - partner to create new models tomorrow
•Individuals •Family •Clients •Investors •Community
Making Life Bejer !
Create magic for your customers
Dr Patrick Dixon Chairman Global Change Ltd http://www.globalchange.com
Future Telecom how to create magic for your customers why existing business models are broken
