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What will the future of social connectivity be like? A presentation as a conversation starter during the launch of techMAP Amsterdam.
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The Future of Social Connectivity – in bèta
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Welcome!
Remco Janssen // Marketing PR + VisietechMAP Amsterdam, November 1st 2010
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Remco Janssen is….?
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Remco Janssen is….?
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Remco Janssen is….?
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Conversation starter
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STONE AGES?
http://www.flickr.com/photos/randysonofrobert/2563756212/
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http://www.flickr.com/photos/satguru/3712855369/sizes/m/
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http://www.flickr.com/photos/jwdill/2518154962/sizes/m/
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http://www.flickr.com/photos/dalbera/2738451853/
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Hype?
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9 millionDutch accounts on Hyves
Source: Hyves
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3,1 millionAccounts in The Netherlands
Source: Facebakers.com
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12 million13+ population online
Source: Intomart Gfk/STIR
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191.000Nederlanders op Twitter
Bron: nl.twirus.comAugust 2010
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What about the future?
For marketing, PR & perhaps advertising too…
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EVERYTHINGIs connected to
everything
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1. GATORADEMission Control
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Social media monitoring iPad
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2. LIQUID INTERNET
‘Realtime multi-dimensional profiling’
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What is liquid internet?
Liquid content. Adapts to interests, needs and
specs of each unique visitor or consumer.
Updates continously and anonimous.
Track the visitor realtime. Software as a service. Liquid internet 2.
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3. GOOGLESOCIAL SEARCH
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Google Social Search
Video social search. Search results within social
graph. Connected with Google Profile. Honestly Google: drop the Google
Profile sh**… True Word-Of-Mouse: it’s what
your friends ór your friends-friends tell you!
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4. SORTED SEARCH?
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Blekko / today
Video.Slashtags.Use the slash to sort the results.
For instance: Remco Janssen /Marketing /Twitter.
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5. FRIEND A BRAND
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6. Social CRM: everything connected
If someones tweets your brand name, it shows up in his customer history.
Facebook/Hyves interests will lead to sales.
Open Graph & OpenID. Social Profiles will tell us marketeers how
to target our consumers. Behavorial targeting? Realtime, realtime, realtimelier. Brian Solis: social commerce.
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YOUR VIEW?
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THANKS!FEEL FREE TO CONTACT ME:
[email protected] ON TWITTER: @REMCOJANSSEN
