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LOGO
Sripal Bachawat, C-Square Info Solutions Pvt Ltd
What we will understand now has lot of
fundamental truth. May I request you to give your extended
attention to understand it
Current Challenges/Opportunity
Present Scenario of Pharma Industry
Less than 5 per cent pharmacies have
computerised.
Retailer education and training is
almost non-existent and there is
shortage of trained staff. Also, pilferage
is rampant
Modern high tech Supermarkets, retail
chains, Discount stores are rapidly
penetrating in Indian market.
The changes in the next 5 years in this
business will be more than what has
happened in the past 55 years.
Topic for the Day
How is Future
Why it is important to You
How we can be part of this future story
WHY IT IS IMPORTANT TO YOU
There are two primary choices in life; to accept conditions as they exist,
or accept the responsibility for changing them. -Denis Waitley
Points to Ponder
Every Family will spend Averageof Rs. 1000 Per Month for HealthCare in coming future.
New type of Diseases emerginglike Sleeping disorders/ Stressrelated Disorders etc
What Consumer wants
Basics
Product Availability
Speedy Service
Smile
Advanced
Ambience
Trust (Perceived)
Ego Satisfaction
Basics are Met Here
Advanced Needs are met here
It does not really matter whether I am right or you are right
What matters most is what is right.
- Chanakya
Change in Generation
What will be a good Bet?
Bring the best of both worlds.
HOW YOU CAN BE PART OF THIS FUTURE STORY
The ones who survive and grow are not the strongest or the smartest, but the ones who are most adaptable to the change
- Darwin’s theory of Evolution
What will Make You Grow!
How we can be part of this future story
Why it is easy for You
Your Experience of pharmacy Business
Your Understanding of the local needs
Doing business out of Passion and not just for profits
Low Cost Operation
Strong Contacts & Relationship with Supply Distributors
Which are new segment of people looking to partner with You
You
Non –Pharma
Companies
Mobile Companies
Insurance Companies
Media Companies
Event organisers
Analytics
Survey Agencies
What Companies have to say
“The way to service chemists is different from the wayone handles the grocer trade. One will have to designthe service mix to suit the chemist trade. For certaincategories, it has become very important for us, andtherefore we have to invest in the channel.” - NitinParanjpe, executive director – HPC, HLL
“This is the model which we follow internationally aswell. We believe that even smaller retailers canevolve, and we are helping them do so,” - DidierVillanueva, MD, L’Oreal India
We have to change and make ourselves important tothem. This means there has to be a dedicatedapproach towards them and they cannot be clubbedtogether with other trade channels” - CKRanganathan, MD, CavinKare
The Retail Divide
Focus on one Category of Products (e.g., Titan)
DepthFocus on All Category (e.g., Big Bazaar)
Width
Across the world we will see a clear divide among the retailers
Future Type of Pharmacies
speciality pharmacy (disease-focussed)
hospital pharmacy
clinic-cum-path lab pharmacy
wellness centres (for all preventive and curative solutions)
one-stop-shops for all medical sciences –allopathy, ayurveda, homeopathy
franchisee model Pharmacy
Pick up Pharmacy
Successful Retailer will have information on
Merchandise (Products)
Finance
Operations
Market inputs
Consumer
Mantra of success
Give “One Stop Branded Experience”
Move From Filling up of Prescriptions to an important partner in quality healthcare delivery.
Give Convenience : This will always have higher weight age over other value added services
Maintain right storage conditions
Install AC / Coolers
Mantra of success
Accept Credit Cards & other Vouchers like Sodexho etc
Conduct Health awareness campaigns
Reminder for regular Medicine
Emergency doctors on call
free collection of diagnostic samples and
home delivery
“It is the consumer who will drive inefficient retailers out of business, not the
competition”
- Retail Guru Rakesh Jain
IS YOU
THE FUTURE OFPHARMA RETAIL IN INDIA
Thank youSripal Bachawat
C-Square Info solutions Pvt LtdPh: 98863 42955
Any Questions? E-Mail me @ [email protected]