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http://www.globalchange.com future of retail.The future of global ICT (information and communications technology) The future is about convergence and divergence. The industry trend is for companies, products and services to converge – but many of the most important future innovations in ICT will be divergent: doing things differently to serve customers better. Firstly we are seeing accelerating convergence on a global scale eg computer software, hardware and mobile companies (Microsoft /Nokia, Google / Motorola). Expect rapid convergence of telcos and banking. Mobile payments are being driven by growth in emerging markets. 70% of all mobile payments take place in the fastest growing economies, mainly in Africa eg m-Pesa, which now handles 33% of Kenya’s GDP. Expect a mobile-based global revolution in banking. Over 1.7 billion mobile users have no access to banking or insurance. Expect at least 400 million of those to access their first banking services in the next 4-5 years using a mobile device. Expect telcos or banks to offer complete packages of free devices, free web access, free entertainment, free calls and so on, in exchange for customers agreeing to replace their bank cards with mobile payments. We need to think “Beyond Mobile” to embrace the “Internet of Things”: a world where trillions of devices are able to talk to each other, broadcasting and storing information about their location, identity and relationship to other things. Most of these devices will be the size of a grain of sand. They are increasingly part of the clothes we wear, the components inside the products we buy, built into other electronic devices, into buildings, tickets. We have already seen huge gains in manufacturing, wholesale, logistics and distribution efficiencies as a result. However the biggest prize of all will not be in manufacturing, but in marketing. Combining Big Data to predict what a customer is likely to be thinking and feeling about next. In a convergent world, every technology ends up looking the same, with a very similar operating system, similar specifications. Convergence can lead to a very boring world for consumers where the only way left to compete is on price – a very dangerous way to try to make money. All real innovation is by definition divergent: doing things differently to serve customers better. Divergent companies can charge a premium price, if they change people’s lives for the better. But divergent products are usually imitated very fast. Before long, what was unusual and special, becomes common and un-remarkable. So companies need to go on diverging from what they have done in the past, constantly exploring new horizons. So where does divergence and fresh innovation come from? Often if comes from being really close to customers: understanding exactly how they often feel and think in different situations. Divergent thinking is often easier in smaller companies which are able to create the future in radical, fresh ways.
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Dr Patrick Dixon Chairman Global Change Ltd
Take Hold of Your FutureHow customers are changing and the future of
e-commerce in a mobile-dominated world
帕特里克▪迪克森 Global Change Ltd 主席
One word will drive Future
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Human nerve cells growing on an integrated circuit
Future is about
EMOTION
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Up to 70% of retail spending is in <8 companies
65% of Poland popula;on online7 million smartphone users>24bn zl online sales per year
Growing >20% a year
e-‐commerce hit $1 trillion in 2012 e-‐marketer 12% of all retail in UK -‐ 5% in PolandPoland fastest growing EU e-‐commerce market
Italy: 58% increase in Price Comparison website sales of car
insurance in first 6 months of 2013 v 2012
12.5 million users -‐10bn zl sales
1 trillion pages a month
"Perfection!, Wonderful hotel. Good value, beautiful views.“ Madrid May 20, 2013
This was the most beautiful hotel. Clean, friendly and good value.
“Worst hotel I have ever been in. Should be closed down.“ Paris April 11, 2013
NEVER stay in this terrible place. Rats, insects, dirty. Many guests got sick.
74 million users a month
MobileMORE THAN A CHANNEL
Loca;on Marke;ngis next BIG THING
Internet of Things
FusionOn-‐Off line
SALESOnline / physical
worlds become oneBuy online - deliver to store Buy store - deliver at home
Go to store, research and order online etc
Over 4000 road hauliers in EU
1.3bn home delivered e-‐com items in UK a year (+12% pa)
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3000 Parcel Shops in UK in 12 months Chosen by up to 50% customers for deliveries
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> 200 million mobile payments> 70% in Africa > $160bn
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2m businesses use SQUARE in US
• Kenya -‐ 17m customers• $9bn pa -‐ >33% GDP
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1.7bn users unbanked
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• In UK alone....•Transactions >$1trillion pa •Credit card debt >$100bn•Average card interest rate 16%•2% commissions worth $18bn
Payments Doorway
Free mobile devicescalls / web / TV / games / payHigher income model
2010 2013 2015
TelcoBanks
90% all global data generated in last 2 years
Big Data
Big Data means shift from Marketing to Creative Advice
33% in UK don’t watch live TV
•Home•Work•Online•Offline• Sales•Entertain•Phone•Mobile•Chat
ONECUSTOMER
•Individuals•Family•Community•Wide World
Making Life BeDer
Working Together
Dr Patrick Dixon Chairman Global Change Ltd
E-nnovation globalchange.comSlides and Videos
帕特里克▪迪克森 Global Change Ltd 主席
