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©2017 DonorDrive® - Confidential - All Rights Reserved
©2017 DonorDrive® - Confidential - All Rights Reserved
Introductions
Ed LordDonorDrive CSO
©2017 DonorDrive® - Confidential - All Rights Reserved
©2017 DonorDrive® - Confidential - All Rights Reserved
The Problem
Millennials
Boomers
Options forExpressing Support
Agenda
1
2
3
4
©2017 DonorDrive® - Confidential - All Rights Reserved
PROBLEM
Baby Boomers and Millennials are the two largest generations and nonprofits must rely on them as: Volunteers
Donors
Participants
©2017 DonorDrive® - Confidential - All Rights Reserved
Losing Boomers and Not Attracting Millennials
Nonprofits have depended on the idealistic Baby Boomergeneration for years as fundraisers in our walks. The struggleto attract Millennials is due to young professionals notresponding to long-established methods.
Understanding how these two generations relate can be ahuge plus for nonprofits .
©2017 DonorDrive® - Confidential - All Rights Reserved
Getters Not Givers
Millennials are exceptional at getting donations
69% of the dollars that Millennialsraise come from older generations
They support causes, not organizations
"Can this organization connect me to the cause?"
They’re a generation of doers
Known to switch causes becauseorganizations do not engage with them
They’re not hanging around until the next millennium
Given the freedom to apply theirvibrant ideas to your mission, theywill devote themselves to the cause
©2017 DonorDrive® - Confidential - All Rights Reserved
“Boomers are pushing retirement age now andwhat’s interesting is that many are grandparentsof Millennials, often having more in common withtheir passionate grand kids than with theirindependent Gen X kids.”
©2017 DonorDrive® - Confidential - All Rights Reserved
The Idealists Who’ve Grown Up
Health70-year-olds do not do fun runs. Offering them the chance to be avirtual walker is one way to keep aBoomer fundraising.
TraditionalStill respond to capital and general campaigns- remember to offer online giving options.
OpportunitiesBoomers are searching for new fundraising vehicles to show support for your organization. Send out a survey to check out what they want.
GivingBoomers want to leave their legacy now by giving in their lifetime.
©2017 DonorDrive® - Confidential - All Rights Reserved
Options For Expressing Support For Every Generation
©2017 DonorDrive® - Confidential - All Rights Reserved
• Give them the freedom to fundraise DIY or fundraise-your-way campaigns are a necessity
• Give them events that appeal to their generationCome up with separate new events forolder and younger generations
• Give them ease in donating They’re expecting donating to be mobile friendly