Funding the Dream Kickstarter presentation

Richard BlissThe Game [email protected]

Succeeding on Kickstarter04/11/23

© BlissPoint Inc, Confidential & Proprietary2

“Kickstarter has become an unexpected influence on indie culture, a new model for a D.I.Y. generation.”

The New York Times


Kickstarter 2011

•Launched Projects: 27,086•Successful Projects: 11,836•Dollars Pledged: $99,344,382•Project Success Rate: 46%


Board Games In 2011

•Successful Projects: 116•Amount Funded: $2,000,000


2011 Kickstarter Projects By Type


Board Game Growth on Kickstarter 2011


Number of Projects Per Month


Top Funding Each Month


Top 10 for 2011


Kickstarter says…


Only Game Projects


Target vs Funded


First 6 Weeks of 2012


First 6 weeks 2011 vs 2012


All Games on Kickstarter through 2/18/12

•Successful Funding: $346,000•Total Projects: 55

•34 Funded•21 Failed

•Success Rate: 62%•Average Project: $9,888


Board Games on Kickstarter through 2/18/12





Card Games on Kickstarter through 2/18/12





RPG Games on Kickstarter through 2/18/12





Launching Your

Kickstarter Project


Kickstarter says…

The single most

IMPORTANT thing to know…


Every project is

A STORY


•The Project Video•Project Rewards•The Money


Telling Your Story

Making the Video

1.Introduce yourself2.Tell your story3.Be yourself4.Ask for people’s support5.Tell people what they get 6.Say Thank You


Project Rewards

1.Keep It Simple2.Make it part of the project3.5-7 is average4.5% of Pledge5.Keep It Simple


The Money

1.All or Nothing2.Hidden Costs

1.5% to Pledge2.5% to Kickstarter3.5% to Amazon

3.Don’t forget shipping


Kickstarter Stat


Kickstarter says…

Projects that reach at least 30% of their goal will succeed over 90% of the time.


Genegrafter


Genegrafter Funding


Funding the Dream


Funding the Dream


Steps to Success

1.Plan and Prepare2.Build a fan base3.Leverage Twitter and Facebook4.Generate reviews5.Invest in art work


Resources


Funding the Dream


www.TheGameWhisperer.com

Thank You!

Unpublished Work of BlissPoint, Inc. All Rights Reserved.This work is an unpublished work and contains confidential, proprietary, and trade secret information of BlissPoint, Inc. Access to this work is restricted to BlissPoint employees who have a need to know to perform tasks within the scope of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of BlissPoint, Inc. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability.

General DisclaimerThis document is not to be construed as a promise by any participating company to develop, deliver, or market a product. BlissPoint, Inc., makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. Further, BlissPoint, Inc., reserves the right to revise this document and to make changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All BlissPoint marks referenced in this presentation are trademarks or registered trademarks of BlissPoint, Inc. in the United States and other countries. All third-party trademarks are the property of their respective owners.

Business

Funding the Dream Kickstarter presentation