Full service social media marketing management

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1

Introducing Social Media Marketing Management for Too-Busy Professionals

Patrick KitanoManaging PrincipalDomus Consulting Group


What do you think about social media marketing?

Simply put, it depends upon which stage of engagement you’re in


Stage 1:

The New New Thing

First movers started tinkering with social media two years ago


Stage 2:

I see everybody’s on board, I need to learn about this… or else

This is the stage we’re in.


Stage 3:

WTF, I’m just too busy to keep up… if only I can hand this off

Exhaustion sets in… we’ve entered this stage


Conclusion:

It’s time for full service social media marketing management services


Problem:

Negative perception of social media marketing

1.No ROI2.No accountability for

leads3.Too much time wasting4.Too social; no direct

business messaging


Problem:

Most social media consultants don’t provide practical strategic solutions

1.Social media strategy too generic (slap up a Facebook fan page)

2.Social media tactics too simple (“be yourself”)

3.Few consultants focusing on COMMUNITY ENGAGEMENT

4.Few consultants focusing on MEDIA ENGAGEMENT


What we offer

Everything to position you as the hub of your community and your local media

1.Community engagement strategy

2.Civic business engagement strategy

3.Focus on positioning within the local media ecosystem

4.Proven metrics in quality social network growth

5.Revenue potential from association partnerships


Example:

Debbie Brodie advised her local newspapers to use Twitter after launching her Chico, CA Breaking News website

And established herself as a Chico

media hub


Example:

Ines Garcia offered her Chamber our free social media marketing platform for use by its members

Good will gesture to her

community!


Example:

Ines Garcia was invited to her Chamber Board after her presentation on social media to its members

Establishing her as a business community

hub

Domus developed this local media hub

for Ines


We can manage your social media campaign and generate revenue.

We have the C-level management skills to help you do deals.

PATRICK KITANO•Head of US Investment Banking with a major Japanese bank•Internet technology entrepreneur•Media executive•MBA, Columbia University

KEVIN BOER•Real estate broker•Technology consultant, McKinsey & Co.•MBA, Yale University


Domus Consulting Group develops award winning social media systems that work

Domus Consulting Group

Patrick KitanoManaging [email protected](415) 573-2481

Media engagement marketing blog: MediaTransparent.com

Business

Full service social media marketing management