FULL MEDIA FORMAT STRATEGY

SBSCREATIESEPT 2013

SBS/creatie - SBS Broadcasting / Edwin Valent © 2013

1. EDWIN VALENT2. FMF STRATEGY3. FMF @SBS4. RESULTS SO FAR

Agenda

ME MYSELFAND I


:: SBS/CREATIECREATIEF DIRECTEUR SBS BROADCASTING:: [email protected]:: WEBSITEWWW.EDWINVALENT.NL:: TWITTER@BRUUT

Me, myself & I

mailto:[email protected]

mailto:[email protected]

FULL MEDIAFORMATSTRATEGY

TELL YOUR ENGAGING STORYTO YOUR AUDIENCE TO THE FULLESTUSING THE STRENGHTS OF A RELEVANT MEDIAMIXNOT JUST FOR A MOMENT...BUT CONTINUOUSLY

SBS/creatie - SBS Broadcasting © 2013

Full Media Formats @VARA

REACH:

FROM 1 MILLION - 7.5 MILLION

UNIQUE VISITORS PER MONTH

FMF BIG SUCCESS

(DWDD FROM 15.000 -

500.000 A WEEK)


Full Media Formats @LBi

BRANDED FMF’S

SPEEDO (NEW YORK)

EXPERIA (LONDON)

WNL (NETHERLANDS)

ETC

NOW: SBSSBS6/NET5/VERONICA

OUR MAINGOAL

TRANSFORM SBS FROM BEING ABROADCASTER INTO

A FULL MEDIA COMPANY.

FUTURE PROOF--FRONT RUNNER--DICTATE MARKETENGAGEMENT--NEW BUSINESS MODELS--FRIENDS

FULL MEDIAFORMATTHE WHY


Changing consumer


Changing media landscape


Changing advertisers

CHANGING BRAND AWARENESS...DUE TO ALL DEVICES, CHANGING CONSUMER CONSUMPTIONS AND A FRAGMENTED MEDIALANDSCAPE, BRANDS CAN ONLY SURVIVE THROUGH AUTHENTIC, MATCHING AND ENGAGING STORIES

FULL MEDIAFORMATWHAT IT IS

FULL MEDIA VISION:TELL (Y)OUR STORY PERFECTLYTO THE TARGET GROUPWHERE, WHEN AND HOW THEY WANTTO INTERACT WITH THE STORY...

WE CREATE FORMATS & DOMAINSWITH THE MOST IDEAL MEDIAMIXUSING EVERY PLATFORM THE PROPER WAYREACHING THE TARGETGROUP PERFECTLYAND DELIVERING LOYALTY & RELATIONSHIPS

any moment, any device...

how they want it...

HOW WE IMPLEMENTFMF @SBS


• REORGANISATION• NEW WORKFLOWS• NEW & BIGGER MEDIAMIX (= NEW PLATFORMS)• FMF CONCEPTING• REALISATION FORMATS (CONTENT, TECHNIQUE)• DYNAMIC STORYTELLING

Implementation fmf @SBS


Re-organization: SBS/creatie

CONTENTcontent producers team

CONCEPT,STRATEGY, DIRECTION

direct & concept team

DIGITAL technique & design

mediamix


New workflows


New platforms

• KIJK VOD PLATFORM• 2nd SCREEN• CHANNEL WEBSITES• CHANNEL APPS (IOS, ANDROID) incl 2nd SCREEN• SOCIAL MEDIA (FB, TWITTER, INSTAGRAM, PINTEREST)• INTEGRATION NETWORK• KIJK RESPONSIVE• RESPONSIVE CHANNEL WEBSITES


KIJK SBS6, NET5 & Veronica


Apps: SBS6, NET5 & Veronica


Channel websites: SBS6, NET5 & Veronica


Social media

RESULTSSOFAR


STORYTELLING VIA FMFSTRATEGY: SEPTEMBER 2012 BROKE ALL DIGITAL SBS RECORDS

VOD PLATFORM KIJK FROM SCRATCH TO: 2 MILLION USERS P/M +28 MILLION VIDEOVIEWS IN 201145 MILLION VIDEOVIEWS IN 2012> 2013 MORE THAN 60?

Results #1


ROLL OUT VOD STRATEGY: FVOD -> AVOD -> TVOD -> SVOD(> 100.000 PAID MEMBERS ON KIJK.NL)

SOCIAL MEDIA IMPACT!SBS6 +170% GROWTH FACEBOOK (>150.000 LIKES)SBS6 +100% GROWTH TWITTER (> 100.000 FOLLOWERS)NET5 +70% GROWTH FACEBOOK (> 40.000 LIKES)VERONICA +1500% ON FACEBOOK // 800% ON TWITTER

Results #2


APPS IMPACT400.000 INSTALLMENTS // 500.000 UNIQUE USERS

FULL MEDIA FORMATS STEP 2CREATING FMF TOGETHER WITH PRODUCERS FE UTOPIA

Results #2

HOW TO...FULLMEDIAFORMATS


• REORGANISATION• NEW WORKFLOWS• NEW PLATFORMS• FMF CONCEPTING• REALISATION FORMATS (CONTENT, TECHNIQUE)• DYNAMIC STORYTELLING

Implementation fmf @SBS


TV > FMF


Mediamix


FMF: STORYTELLING ALL DAY LONG

7.00 uur 2319

The Why


Live reports via social media


New website: Hart van Nederland





BRANDEDFULLMEDIAFORMATS

USING OUR STORYTELLING SKILLS AND THE STRENGTHS OF OUR MEDIATO TELL BRAND STORIES

BRAND QUESTION

BRAND ANALYSIS

TARGET GROUP, GOALS, BACKGROUND

SOLUTION

INSIGHT

STORY

MEDIAMIX

DIRECTING THE STORY

Full media step by step


Branded full media formats


DURING AFTERBEFORE

More than 8 weeks...

QUESTIONS?PLEASEASK ME

THEREIS MORE TO COME...

THANKS SBS/CREATIE

Business

FULL MEDIA FORMAT STRATEGY