NEW PRODUCTS AND THEIR DEVELOPMENT

FUEL ADULTERATION MONITOR

NAVA THE GUARANTEE OF

PURITYSHARAD MISHRASALES MANAGER

FUEL ADULTERATION MONITOR

• It is a device which can detect adulteration in petrol and diesel.

INTRODUCTION

• Adulteration of transportation fuels is a social menace.

• Dishonest practice of intentionally increasing the quantity of an essential oil by adding synthetic chemicals, cheaper substitute oils, or fractions of other distilled products.

• Most common adulterants in automobile fuel are kerosene and naphtha’s

• Causes dilution of the original pure oil with a corresponding decrease in its quality and the addition of potentially toxic components.

• Serious matter as customers feel cheated as they do not get value for their money.

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• So we decided to probe into the matter and help the consumer in knowing the adulteration levels in fuel by designing an fuel adulteration monitor.

• This would revolutionize the whole system and make it more transparent and reliable.

• Although many practices have been followed by the govt. like the use of markers, use of adulteration checking machines but to no avail.

An innovative approach

• It is a concept which is new but requires input in the form of knowledge about the knowledge about cars which in turn is the place for its installation, materials and technology needed to built such a product

TARGET MARKET

• We would be basically targeting the people owning a car i.e higher and middle class income group.

• New product but served to the same target group so the risk would be comparatively lower than the new market.

SPECIFIC TYPES OF ADULTERATION

• Kerosene into diesel (up to 30%)• Naphtha’s• Lubricants• Heavier fuel oils into diesel.

EFFECTS OF ADULTERATED FUEL

• Adulterated fuel leads to:• tailpipe emissions of harmful

pollutants• Reduce the life of engine

components• Also effects the performance of

engine

NEED FOR PRODUCT

• This product is fit with customer needs as now a days everybody wants to have unadulterated petrol and diesel.

• Changes in the lifestyle, demography and demographic has further supported our cause.

• Customer is the king so very essential to make products that could satisfy their needs

TECHNOLOGY USED

• Digital in nature- Prepared using special software's.

• For this purpose special people need to be hired who can design such software and manage the production process

GROWTH

• The growth in this sector would be good as it would become a symbol of purity.

• At first only a few of them would be produced and supplied in order to see the response of the people.

• If successful would start producing it on a large scale.

STRATEGIC ADVANTAGES

• Long term ROI.• Establishing the credentials of the

company.• Jobs and career opportunities.• Unique • Affordable- low price

RISKS ASSOCIATED

• Technology might change in the near future so this segment changing preferences could be incorporated in the product.

• No previous products so opportunity costs are not there.

Sales strategy

• Target audience – public and private transport

• Profile of market – being launched in 4 regions having it’s main distributor centers at kolkatta Chennai , Mumbai , Delhi.

• Competitive Environment• competition will be less in the initial

phase but after sometime there might be me too products.

Distribution strategy -manufacturer – wholesaler – retailer – consumer.

• Promotional strategy- advertising through television and print media.

COST AND REVENUE

• Cost would be incurred in procuring the land, machines, managers and software developers.

• Fixed price- covering cost & reasonable amount of profit

THANKS BY SHARAD MISHRASALES MANAGER