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1Copyright © 2007 Daniel Pendley & Associates, Inc.
Is 95%of the Key
SolutionPage 61 Technique [133]
2Copyright © 2007 Daniel Pendley & Associates, Inc.
What do you think is most important to the
Buyer about buying directly from you?
What is most important to you about selling your home to a Direct Buyer?
Page 61 Technique [134]
3Copyright © 2007 Daniel Pendley & Associates, Inc.
You do all the work, take
all the risk,
pay all the
advertising and
who gets the deal?
THE BUYER!Was that Your Intention?
Page 61 Technique [134]
4Copyright © 2007 Daniel Pendley & Associates, Inc.
Do you see how the odds are not in your favor?
Do you see how you will benefit
by having a professional
represent you?
Page 62 Technique [135]
5Copyright © 2007 Daniel Pendley & Associates, Inc.
Direct Buyers do not qualify
to buy the
homes they
look at
Less than 3% of all homes sold
nationally sell
as a result of
open houses
Page 62 Technique [137]
6Copyright © 2007 Daniel Pendley & Associates, Inc.
Costing you thousands in the Cost of Waiting
Because Direct Buyers do not qualify, it may take longer to close the sale
Tying up your home for weeks or months
Page 63 Technique [138]
7Copyright © 2007 Daniel Pendley & Associates, Inc.
If you get an Offer, it will probably be 10%, 20% or 30% below Current Market Value
Do You Know Why?
Page 63 Technique [139]
8Copyright © 2007 Daniel Pendley & Associates, Inc.
Anytime we purchase anything Direct we expect to
get a deal or…
At Least Save the Commission
Page 63 Technique [140]
9Copyright © 2007 Daniel Pendley & Associates, Inc.
Understanding
the motivation of
Direct Buyers
Causes many Direct Sellersto Reconsider
Page 64 Technique [142]
10Copyright © 2007 Daniel Pendley & Associates, Inc.
When they choose to work
with a Real Estate
Professional
Many Sellers become convinced they benefit most…
Page 64 Technique [143]
11Copyright © 2007 Daniel Pendley & Associates, Inc.
The Best Deal For You
The agent pays
for advertising,
does all the work
and takes the risk
and gets paid
only after the
home sells
Page 64 Technique [144]
12Copyright © 2007 Daniel Pendley & Associates, Inc.
When you purchased this home, how did
you purchase it? Why?
In the classified section…most of the
homes for sale are with real estate firms
Would you agree only a few are Direct Sellers?
Page 65 Technique [152]
13Copyright © 2007 Daniel Pendley & Associates, Inc.
For the convenience of dealing with a Licensed Realtor
Qualified serious Buyers are
willing to pay a fair price
Page 66 Technique [154]
14Copyright © 2007 Daniel Pendley & Associates, Inc.
Selling Your Own Home Can Be
Expensive
Direct Sellers Net 9-15% Additional by Selling through a
sales professional
• Who pays for advertising? The Seller
• Who pays for the cost of waiting? The Seller
• Who pays for misrepresentation? The Seller
• Who pays for attorney fees? The Seller
• Who pays for increasing interest rate? The Seller
Pages 66-67 Tech [158] [159]
15Copyright © 2007 Daniel Pendley & Associates, Inc.
Just to show you the real cost to you…
How much of your own time per week do you spend selling your
home to a buyer?
What do you do for a living?
How much do you make an hour?
Page 67 Techniques [160] [161]
16Copyright © 2007 Daniel Pendley & Associates, Inc.
We can expose your home 24 hours a day 7 days a week internationally…
With us your home is on the market 168 hours each and every week
Do you now see how it mighttake you longer…than a full time professional?
Page 67 Technique [161]
17Copyright © 2007 Daniel Pendley & Associates, Inc.
As a Third Party Negotiator I am highly motivated but not
emotionally involved
I can ask for a large deposit without seeminganxious to sell
Page 68 Technique [162]
18Copyright © 2007 Daniel Pendley & Associates, Inc.
As your Representative, I will
follow up with the Bank, Escrow, Title
Company, Appraiser, Home Inspector and every detail to make
sure your home stays sold
Page 68 Technique [163]
19Copyright © 2007 Daniel Pendley & Associates, Inc.
We can turn a seemingly
unqualified buyer into the perfect new
resident for your home
Because we understand many
ways to finance your home sale…
Page 68 Technique [164]
20Copyright © 2007 Daniel Pendley & Associates, Inc.
Your home may already be sold…
buyers must be pre-approved, sign a buyer broker agreement, selected
location of their new home…
ready, willing, pre-approved and
qualified to purchase
Page 68 Technique [165]
21Copyright © 2007 Daniel Pendley & Associates, Inc.
How many times do you want to prepare and show your home
It takes a lot of work to prepare your home
for showing
Avoid showing your home over and overto unqualified buyers
Page 68 Technique [166]
22Copyright © 2007 Daniel Pendley & Associates, Inc.
THINKSAFETY
We Qualify Clients First
We can eliminate unqualified strangers
from wandering through your Home
Page 69 Technique [167]
23Copyright © 2007 Daniel Pendley & Associates, Inc.
Rest assured that you are being taken care of…
While you are taking care of your family
and doing the things that you love
Your home is taken care of - having peace
of mind…priceless
Page 69 Technique [168]
24Copyright © 2007 Daniel Pendley & Associates, Inc.
To Get You the Highest To Get You the Highest Price in the Quickest Price in the Quickest
Most Convenient TimeMost Convenient Time
1. Select an agent based on effort and marketing plan
2. Commit to the agent by accepting their marketing plan
3. The agent will complete an extensive current market analysis
4. The agent uses the current market analysis to educate you on the best price for your home
5. You get the most professional service and the absolute highest price for your home
Page 69 Technique [169]
