Embed Size (px)
DESCRIPTION
The challenges of online cross-border retailing are far from limited to just localisation of languages and currencies. These challenges include other complexities such as the cost of market entry, dealing with multiple consumer laws, complaint resolution procedures, huge payment fragmentation, issues of fraud and the differing VAT rates. In Q4 of 2012 more online transactions went through marketplaces than all individual websites combined. In 2013, online retailers are reaching out to cross-border shoppers like never before. Glen details how cross-border and marketplaces have come together to become an integral multi-channel strategy for online retailing. He will share valuable experiences and interesting examples from Fruugo, which is a global marketplace operating in 23 countries translated into 10 languages with 11 currencies who accept global payment methods.
Citation preview
TheMarket
Shopper Anatomy
What’s Changed
Key Challenges
Think Big, Start Small
CROSS BORDER SELLING
1 2 3 4 5
TheMarket
1
THE MARKET
3 key countries who buy from the UK
49% $ 19.9b
46% € 3.5b
47% AUD 3.1b
PayPal Modern Spice Routes
THE MARKET
Top 3 categories on Fruugo
Health & Beauty
Sport & Outdoors
Home & Garden
THE MARKET
Top 3 countries on Fruugo (non-english speaking)
Sweden
Spain
Italy
Shopper Anatomy
2
Revolutionistnot a rebel
Savvynot impulsive
À la cartenot set menu
Trendsetternot an imitator
Availability over speed
CROSS BORDER SHOPPER ANATOMY
What’sChanged?
3
WHAT’S CHANGED?
16% of online sales are cross-border
Payment
Knowledge
Shipping
1234 5678 9123 4567
SHOPPER07/13
1234DEBITVALID
FROM
Key Challenges
4
KEY CHALLENGES
Language Translation Advertising Distribution Customer Service Local Payments Currency Conversion Fraud Protection Terms & Conditions Local Domains Technology Platform Pricing
Consumer Law
Localisation
VAT
CONSUMER LAW
Did you know?
Highest rate of data protection complaints
14 day return period,1 week more than EU
Challenge up-to 6 years on faulty goods
Glazed tableware pottery is prohibited
Returns are free if order is over €40
LOCALISATION
Localisation is more than translation
Payment Methods
Native translation
Culture
Español
VAT21% IVA 14% VAT 19% MwSt./USt. 18% MwSt./USt.
25% MVA 20% VAT 23% CBL/VAT 21% BTW/TVA/MWSt
21% BTW 23% IVA 15% TVA 10% GST
25% Moms 8% MWST 21% IVA 25% Moms
N/A 15% GST 20% MwSt./USt.
23% PTU/VAT 24% AVL/Moms 19.6% TVAHST (GST + PVAT)
Think Big, Start Small
5
THINK BIG, START SMALL
THINK BIG, START SMALL
instead of Can we offer?
think
Should we offer?
THINK BIG, START SMALL
BUILDLEARN
MEASURE
