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Natura l Fru it Franchis e Group770 Wes t 20th S tree t
Hia leah , Florida 33010WWW.NFC-FRUTI.COM
Agenda
• Who are Natural Fruit Corp & Natural Fruit Franchise Group?
• Our products• The Mars Partnership• Our franchise model.• The numbers
– Market size & trends– Territories descriptions
Natural Fruit CorporationCompany-Established in Florida 1985Sales Evolution-Through Private Label and Branded Product SalesStructure: Private, 100% Minority Ownership CorporationKey Private Label Customers: List Provided on RequestKey Markets: US, Canada, Puerto RicoFormed Natural Fruit Franchise Group
Excellence in Manufacturing
The owners of South Florida based Natural Fruit Corporation built their careers as they traveled the world for a multinational corporation gaining invaluable expertise and training in all aspects of food processing.
Today Natural Fruit Corporation is operated with over 50 years of expertise in Food Processing.
Natural Fruit CorporationProducers of Premium Frozen Fruit Bars
“Quality Processes
Quality Products”
Facility Specifications
• 25,000 Sq. Ft. Manufacturing Facility• 10,000 Sq. Ft. Freezer Capacity• 180 tons of Freezing Capacity• “State of the Art” Versaline Manufacturing Equipment
Hurricane Resistant Facilities
FPL remote generator initiation enabled
100% Generator Power Capacity to run all freezers 24/7 on demand
2009 NFC Corporate Initiatives• Sustainable Packaging Initiatives• Increased Shipping Efficiencies• Increased Recycling Initiatives• Waste Elimination through all aspects of the
manufacturing process• Continued Dedication to Consumer
Satisfaction
Product Fact Sheet
• Fruit First Formulation • 100 % All Natural Ingredients• Premium Selected Fruits• No Additives or Preservatives• Naturally Low in Calories• Twenty Flavors to Suit All Tastes• Bilingual Packaging: French and Spanish• Kosher Certified• Gluten Free
“Setting the BarAlways Fruit First!”
Natural Fruit Ingredient List
INGREDIENTS:
STRAWBERRIES, WATER, FRUCTOSE, SUCROSE, NATURAL STABILIZERS (GUAR GUM, CAROB BEAN GUM, CARRAGEENAN), CITRIC ACID.
National Brand Ingredient List
INGREDIENTS:
water, strawberries, sugar, carob bean gum, natural flavors, guar gum, citric acid, color (beet juice extract, turmeric color), ascorbic acid (Vitamin C)
Natural Fruit Flavors• Strawberry-lemonade Strawberry Cream• Raspberry-lemonade Strawberry-banana cream• Banana Cream Strawberry Dipped in Chocolate• Lemon Coconut Dipped in Chocolate• Lime Coconut• Orange Juice Piňa Colada• Raspberry Chocolate Yogurt• Pineapple Passion Fruit• Strawberry Watermelon (seasonal)• No Sugar Added Strawberry• Mango• Caribbean Mix
Natural Fruit Corporation Gourmet Fruit Bar
• Chunks of Real Fruit• Naturally Low Calorie• Natural Ingredients• No Preservatives• No Salt• No Cholesterol• 100% Natural
Mars Ice Cream Partnership
TWIX® Ice Cream•Builds on the success of SNICKERS® Ice Cream up +41% in 2009!
•TWIX® Ice Cream is growing +36% in all channels and is now the #8 item in Convenience!¹
•TWIX® confectionary candy is up +15%, 5x the category average and now the fastest-growing brand within Mars Chocolate.
•Compact two-product line with standard and portion control offerings.
•TWIX® Minis deliver REAL ICE CREAM goodness with just 90 calories per piece!
DOVEBAR® Miniatures Café Collection
• DOVEBAR® Miniatures are the fastest-moving super premium portion control product!¹
• In a recent consumer test, DOVEBAR® Miniatures Café Collection was the top ranked new product. Consumers claimed they would purchase the item 3 out of every 10 ice cream purchases.
• Will increase velocity at least +20% compared to the item that it replaces, DOVE® Miniatures Milk Chocolate only (Item #33615).
What screams ice cream more than M&M’s®?
- M&M’s® Ice Cream adds fun to your freezer with Yellow and Red leading the way!
• The world’s #1 candy brand with 100% brand awareness among ages 12 and over.
• The M&M’s® Cookie Sandwich moves at the same velocity as SNICKERS®.¹
Substantial Satisfaction…Substantial Sales!
•The SNICKERS® Ice Cream Bar has been the #1 selling impulse ice cream for 19 years!
• The SNICKERS® 6-pack is now the #6 SKU in grocery.¹
• Franchise ice cream sales up +40% versus YA.¹
• The SNICKERS® brand has 99% brand awareness.
• The portfolio got $6 million in advertising support in 2009!
Mars Ice Cream Pints
• New Pint Flavor Descriptions:– SNICKERS® Rocky Road:
Chocolate and marshmallow ice creams, chocolate-covered peanuts and chopped SNICKERS® pieces.
– MILKY WAY®: Chocolate malt ice cream, smooth caramel and chocolate chunks.
– TWIX® Peanut Butter: Peanut butter ice cream, chocolate swirls, cookie balls and chopped TWIX® pieces.
Mars is committed to real ice cream and the future of the Ice Cream category.- We believe consumers will reward us for not taking shortcuts with
product quality.- We continue to invest in our products by using the industry’s best
chocolate, caramel and peanuts — and do it ourselves for quality assurance.
- We will not make Frozen Dairy Desserts or add ingredients like propylene glycol to our products.
- We will provide lower-calorie, yet satisfying, ice cream options to keep consumers in the category as the population ages.
Mars is committed to a category management approach — everyone wins when the consumer can find their favorite brands.
Mars Ice Cream is making big strides in sustainability.- Electricity usage is down -40% over the last five years.- Water usage is down -26% in the last two years.
Mars Ice Cream Co.
Mars Skus drove 70% of category dollar growth vs. YAG
Mars
Nestle Unilever
Mars Ice Cream Brands Leading in Novelties
Harness the Power of the Most Productive Skus to Meet Shopper Needs and Grow Category Sales and
Profits
Mars Skus deliver almost twice the dollars per sku of the nearest competitor
Our Franchise Model• Wholesale distribution—supply the retailers.
– Home office-based.– Low start-up costs and low overhead operation.– Strong margins and cash flow– Convenience stores, family style restaurants, schools, hospitals, golf courses, etc.
• Any immediate consumption locations
• Our success is dependent upon your success!– No royalties– Business Builder Program for new franchisees.– Continuous and ongoing support after launch.
• The full line of Fruti & Mars ice cream products.– Continuous new products pipeline from both companies.
• Exclusive territory – Capacity of at least 1,000 freezers.– Protected radius of 2 hours
Investment
• Franchise Fee $25,000• 75 Freezers (lease option: 3 years @ $21/mo. $1 buyout.)
– Business Builder Program funds 76-200th freezers at no cost to franchisee
• Truck with freezer body (lease option).• Leased space in freezer warehouse.• Computer hardware and software. (lease option)• Initial product inventory.
– Terms
• Initial training and field marketing support.– Locates first 30 freezers for franchisee
• Sales and marketing materials.• Working capital• Total initial investment between $75,000-$101,000.
•“I’d been looking at franchise opportunities for a number of years when I came across Chunks O’ Fruti® on the Internet. The more I learned, the more I fell in love with the product and the company.”
•“My father owned a supermarket and years later, my mother owned a convenience. I worked for both of them and eventually ran my own convenience store for nearly 20 years. So, I’ve spent a lot of my life working holidays and weekends. Once you get your business off the ground, this opportunity gives you the flexibility to set your own hours and enjoy the things you might have missed if you were tied to a physical location.”
•“George and Susan from Natural Fruit Corporation are wonderful. It really feels like I’m in business with them, not for them.”
•“Another intriguing part of this business is coming up with new venues to place freezers. Your convenience stores are your bread-and-butter, but you can be creative with where you try to place freezers. Mexican restaurants have become a niche for us.”
•“My kids love telling their friend my Daddy is in the ice cream business.
•“There’s pretty good money to be made with this opportunity once you get your freezers place.”
Franchisee Comments
Contact InformationAcadia Business Advisors, LLC
[email protected] 370 8210877 456 4197