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khaya kya?
ServiceDesign
Guided byShashank Mehta
Submitted byAnvika kapoor
Subhash Chandra GuptaVaibhav vyas
fruitful is not just a fruit supplying venture.
fruitful is a service for NIDians by NIDians which provides fruits as per the ailments of the students living at the NID PG campus.
khaya kya?
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khaya kya?
The idea behind it is to introduce and incorporate a habit of eating fruits instead of medicines for mild recurring health problems/ailments.
idea
The main aim is to cure through fruits.
The secondary aim is to provide exotic recipes of fruits.
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khaya kya?
WE all know that fruits are important for us but HOW WELL do we really know about the specific advantages of certain fruits.
Students and other residents of the campus feel hungry between their meals and the Khopcha provides mostly fried stuff like samosa, Veg puff, masala maggie, omlettes, soft drinks etc.. They do not provide fresh fruits let alone fruits for mild recurring ailments.
why
it’s like thisEating fruits is important but eating the right fruit at the right time is even more important and that’s what fruit fal is trying to achieve through this endeavor.
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As per the identified problem area the community at NID gandhinagar needs fruits and nutrition information daily basis. to fulfill this and also to develop sustainable value chain the tie ups with fruit vendor, dietitian and any of the evening gathering place will help. so for initial investment we tie up with a food court and agreed on to distribute their discount coupon with each fruitful order, so the food court will get publicity and sell increases. in return they gave initial money to buy raw material.
Here the fruit vendor plays very important role. As to get right fruits at right time and with right rate is very important. It requires lot of networking.
how it works
The cost effectiveness plays very important role in such model. As students asks best quality at optimum price, to achieve that the money which will be earn through tie-ups with restaurant for discount coupons or their advertisement will help to reduce the price of the dishes.
Students
khaya kya?
Teamfruitful
Faculty
Staff
DietitionExpertInput
Tie-ups restaurant,
food court,multiplex
fruitvendor
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Strategy
khaya kya?
A pilot research with a small sample should be carried out in order to know as to what the community thinks about this very idea.
Need Identification Effective Menu
It will help to attract the customer. As we are also targeting staff also, so the menu should be balanced in terms of offerings.
Unique ways of marketing
Direct marketingPostersArt installation(s)Pamphlets/brochures
Hea l t h f r u i t s i n fo rma t i on authenticated
We are providing the nutrition chart with each dish depending on the fruits contain. This will increase the awareness about specific health ailments which can be cured by the fruits.
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Effective Menu
SDM | 2010 Initiative
APPLE FRUIT CUP( Vitamin A rich ) – Rs 15/-
PEAR FRUIT CUP( Vitamin C rich ) – RS 10
FROZEN FRUIT SALAD - Rs 30/-
(Indulge with a hint of condensed milkadded to your fruits )
POMEGRANATE(Vitamin C, B5 rich ) - Rs 20
APPLEs WITH A tWiSt - Rs 25/-
(This one comes with a topping of creamand chocolate sauce… )
BANANA
FRUIT
CUP
( Vitamin B6 rich ) – Rs 10/-
PAPAYA
FRUIT
CUP
(
Vitamin
E,C
rich
)
–
Rs
10/-
Fresh Fruits
for Fresh Design Ideas
Menu plays very critical role
in the whole value chain. As per the identification and the availability of the fruits the best possible dishes has been identified. With these dishes there is also provision of providing each fruit without any mix. That will help to cater the maximum customer taste
PricingThe costing model that has b e e n f o l l o w e d i s uncomplicated. The major influence on the price is dependant only on the market fruits price. and to sustain the value chain there is a 15% added to the cost of the fruits, which includes transport, labor and profit.
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Health Information Chart
Ladies and gentlemen “Papaya cup ensures”
Aids digestion
Very good for skin
Rich in vitamin C and E
Prevents nausea (includes morning sickness and motion sickness)
Papayas are also a good source of fibre, which has been shown to lower high cholesterol levels
Fruits with high fibre content are good for healthy bowels
Ladies and gentlemen “Apple cup ensures”
Bone Protection
Asthma Help
Lung Cancer Prevention
Breast Cancer Prevention
Diabetes Management
Weight Loss
Prevents anemia
And oh ! So tasty
Ladies and gentlemen “Banana cup ensures”
Vitamin B6
Lowers Blood Pressure
Enhances Bone Health
High Nutrient Absorption
Healthy Digestive Tract
Prevents diarrhoea
Helps in cancer Prevention
Keeps those bowels constipation free
Ladies and gentlemen “Pomegranate cup ensures
”
Fights Breast Cancer
Lung Cancer Prevention
Slows Prostate cancer
Lowers Cholesterol
Dental Protection
Lowers Blood Pressure
Ladies and gentlemen “Pineapple cup ensures ”
Excellent source of vitamin C and manganese.
Good source of vitamin B1
Good source of vitamin B , 6
copper, magnesium, and dietary fibre.
Helpful in Dyspepsia (chronic digestive disturbance)
Helpful in cases of bronchitis (inflammation of lungs) , arthritis, constipation and nausea
Ladies and gentlemen “Pear cup ensures ”
High in fibre. Thus the awesome morning bowels
It's a hypo-allergenic fruit. That means those with food sensitivities can usually eat pears with no adverse effects.
Quercetin is another antioxidant found in the skin of pears. It helps prevent cancer and artery damage that can lead to heart problems. A recent study at Cornell University found it may also protect against Alzheimer’s disease. So don't peel your pears!
This is a health information chart that will be provided with every order, which can be used as a bookmark afterwards. This concept will spread awareness about the nutrition that consumer will get after eating their favorite fruit. As it has been constantly noticed by many of us that in our daily routine we hardly get time to get information about such issue, by providing at the time of delivering will increase the awareness.
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Marketing
We have used different medium for marketing. Which includes facebook, posters, Email and text messaging. Posters and facebook played very important role in the marketing. Initially we had put up posters with only logo. As logo itself talk about doctor’s plus sign, fruits and a tag line “khaya kya?” which relates it with eating.
With all this would not made clarity in the mind of customer about how and which kind of service that fruitful will provide. This confusion has provoked eagerness into the community to know more about fruitful. Which will be done by right posters at right time with the right information.
khaya kya?
Messaging
Poster
khaya kya?
Be careful about reading health booksYou may die of a misprint...
Trust
http://www.facebook.com/pages/Fruitful/186658031409991
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Poster
khaya kya?
Be careful about reading health booksYou may die of a misprint...
Trust
khaya kya?
Health is the greatest gift, contentment the greatest wealth,
fruitfulness the best relationship
khaya kya?
Munch your fruit !!! in between meals...
khaya kya?
You’ve got it... You munch it...
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RIGHT FRUITS @ RIGHT TIME
khaya kya?
MIXING FRUITS FOR GOOD HEALTH
khaya kya?
MAKE YOURSELF FRUITFUL
khaya kya?
Poster
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Poster
SMALL DOSE MATTERS
khaya kya?
for healthmindsoul khaya kya?
AN APPLE A DAY TAKES YOUR EXTRA WEIGHT AWAY khaya kya?
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Launch khaya kya?
Frozen Fruit Salad Nutty Mixed Fruit
Make your own dish
Papaya Fruit Cup Frozen Fruit Salad
Packaging
11th Oct, 2011
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Launch khaya kya?
11th Oct, 2011
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Launch khaya kya?
11th Oct, 2011
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Feedback khaya kya?
fruitfulIt was tasty and hygienic look.It was containing lots of Nutrition& healthy calories which needs by our body.It is considered good approach towards healthy fruit.I like very much. Good.Keep it up.
-Shatrughna Tiwari Warden Boys hostel
It was good, and really fruitful.We can have this thing regularly.
-Shekhar Bhattacharya
Finally some healthy food onthe campus. It's a very goodinnovative, which is going to becarried forward by the current messcaterers.The service was fast and it providedcomplete customer satisfaction.The idea of tying up with CONTRASTfor the discount coupons is all a verygood idea for both the parties.FULL VALUE FOR MONEY.
- Priyam Doshi
fruitful has been one of thegood things that has happenedto the campus.Healthy and right food.The services were great.Especially the
An excellent idea!!
-Adhishri Sarah Philemon
“ make it yourself “.
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A system well thought off and planned, with a perfect and healthy service provided.Planned well enough that can turn intoa future extention whithin the campus.Perfectly customer satisfying.
-Thujesh Pillai LAD
Areally nice service. I like the food that they gave me,a calorie chart related to the fruit I had.this differs the service from other fruit seller.I will be very happy if this service continueswith more variety.
-Chandradip rana TGD
A very necessary service requiredat PG campus. Very good idea.Hope it remains even after we guysgo out from campus.
- Richa Thakkar SDM
Good idea. very healthy for campus life.
- Prachi Mahapatra
Feedback khaya kya?
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Feedback khaya kya?
Fruitful
It is a health based service for student community. I found the information supplied along the product useful. It adds value to the product which we consume every day.
What I likes about the service is the presentation, packaging and material supplied along with.
I believe it received a good response as for my second order the product was already sold out.
The price was reasonable. It may be increased marginally, if it has to sustain through some franchise. ( e.g. Mohini Caterers).
Good Job.- Akhil Succena
Center HeadNational Institute of Design - PG Campus
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Rewardkhaya kya?
Team fruitful Mohini Caterers
We got the opportunity to reintroduce ourselves to all, which will benefit all NID Students & Faculty in the near future. the service was prototyped for three consecutive days and turned out to be extremely successful. Due to the competitive prices and unique fruit salads provided by this service a lot of students, faculty and staff including our guards enjoyed fresh fruits in between meals on campus. After getting feedback team Fruitful would not just want to stop at testing this prototype. We are launching this service and carrying on with it on campus for as long as need be.
So the Mohini caterers which is the present caterers at NID PG campus will now be taking over this service and launching it at the Khopcha from 4:00 pm to 7:00 pm.
It's our utmost honor to keep this service alive and thriving.
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Team khaya kya?
Subhash Chandra Gupta
Anvika Kapoor
Vaibhav Vyas
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