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Front Porch Solutions CPR Cell Phone Repair Corporate & CPR Cell Phone Repair Location

Front Porch Solutions and CPR Cell Phone Repair

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Page 1: Front Porch Solutions and CPR Cell Phone Repair

Front Porch Solutions CPR Cell Phone RepairCorporate & CPR Cell Phone Repair Location

Page 2: Front Porch Solutions and CPR Cell Phone Repair

Front Porch Solutions + CPR Cell Phone Repair

Website Online Marketing Email Marketing Social Media

Corporate

Page 3: Front Porch Solutions and CPR Cell Phone Repair

Front Porch Solutions + CPR Cell Phone Repair

Locations Website Onsite Optimization

Pay Per Click Management

Page 4: Front Porch Solutions and CPR Cell Phone Repair

Online Optimization

Locations Traffic

AB

CD

EF

HG

What should locations be doing to optimize their business online?

Page 5: Front Porch Solutions and CPR Cell Phone Repair

Building Block A Local Directories & Citations

Page 6: Front Porch Solutions and CPR Cell Phone Repair

Building Block A Local Directories & Citations

Consistent NAP (Name Address Phone)

Photos

Description

Bio

Services

Page 7: Front Porch Solutions and CPR Cell Phone Repair

Building Block A Local Directories & Citations

Yelp Bing Yahoo Angies List Google Apple Maps

Location Show:

stltoday.com explorestlouis.com stlregionalchamber.com stlouis.com

Page 8: Front Porch Solutions and CPR Cell Phone Repair

Building Block A Local Directories & Citations

Page 9: Front Porch Solutions and CPR Cell Phone Repair

Building Block B Social Media

Page 10: Front Porch Solutions and CPR Cell Phone Repair

Building Block B Social Media

Promotional Content

Educational Content

Inspirational Content

Inspirational Content

Social Media Post Types

Page 11: Front Porch Solutions and CPR Cell Phone Repair

Building Block B Social Media

Likes Reach Engagement

VS =

Page 12: Front Porch Solutions and CPR Cell Phone Repair

Building Block C Local Content

Blog

Page 13: Front Porch Solutions and CPR Cell Phone Repair

Local SuccessA + B + C = ?

How do I know my efforts are working?

Organic traffic

PPC

Page 14: Front Porch Solutions and CPR Cell Phone Repair

Local Success Signals

Traffic Sources Business Rankings Impressions Reach Engagement

Page 15: Front Porch Solutions and CPR Cell Phone Repair

Other Online Marketing Opportunities

Display Advertising Retargeting Yelp PPC Additional Facebook Twitter Video Bing / Yahoo Advertising

DE

FH

G

Page 16: Front Porch Solutions and CPR Cell Phone Repair

Online Marketing Traffic Overview

CorporateMay 2014 vs May 2015

Visits 85,998 Visits 209,204 143% Increase

Average Organic Visitors Per Day

161% Increase4,0941,568

Page 17: Front Porch Solutions and CPR Cell Phone Repair

May 2014 vs May 2015

Visits 6,715 Visits 12,897 92% Increase

Average Organic Visitors Per Day

161% Increase243112

Online Marketing Traffic Overview

MO + IL Local Marketing

Page 18: Front Porch Solutions and CPR Cell Phone Repair

Pay Per Click Overview

Average Spend: $375.62

Average Inquiry %: 22%

Average CPC: $1.30

Average CPC:$1.30

Page 19: Front Porch Solutions and CPR Cell Phone Repair

Online Marketing Upcoming Goals & Research

Location Websites

iPhone & iPad Organic Results

Mac & PC Repair

Social Retargeting & Advertising

Other Engagement Opportunities

Page 20: Front Porch Solutions and CPR Cell Phone Repair

QUESTIONS?