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Presenting at the Fashion & Beauty Summit on March 14th 2012, Christina talked a little about the journey of how award-winning tailoring company A Suit That Fits has gone from 0 to £3million in 5 years with very little marketing budget. She then went on to talk through a series of key changes made to shift the business from a start-up mindset to an entrepreneurial growth-business mindset - and how putting marketing and the consumer at the centre of the organisation is pioneering the next stages of this significant growth.
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Christina
Richardson
It started with a simple idea…
“To give everyone a suit that fits” Fitting your frame, budget, and personality
@ChristinaR13
@ChristinaR13
Photograph by Rankin for the BT Essence of the Entrepreneur award
@ChristinaR13
@ChristinaR13
Now in 33 locations nationwide
@ChristinaR13
@ChristinaR13
@ChristinaR13
National London Online Local
Extensive in-house PR...
@ChristinaR13
...with some guerrilla stunts
@ChristinaR13
Rick Edwards Channel 4 & T4
presenter
Will Greenwood England Rugby World
Cup winner
Ronnie O’Sullivan Snooker World champion
Sultan Kosan
World’s Tallest Man for
Guinness World
Records
...dressing celebrities
@ChristinaR13
...and winning awards
@ChristinaR13
1. Review every part of the business
that touches our consumer
@ChristinaR13
2. Really honed in on our consumer
@ChristinaR13
@ChristinaR13
3. Become ruthlessly objectives driven
@ChristinaR13
4. Fewer, bigger, better
@ChristinaR13
#aSuitForSuccess
@ChristinaR13
5. Spread the word wherever we can
@ChristinaR13
@ChristinaR13
6. Measure everything
@ChristinaR13
@ChristinaR13
Interested in collaborating with like-minded brands?
There is an interesting platform in development, see
www.thenurturenetwork.co.uk/BrandConnect
