From Social Media to a Handshake Taking Advantage of Communication Tools

Suzy ShawDirector of Multimedia Communications,Summit Business Technologies@SOBO_Suz @SummitBizTech

A large social-media presence is important because it's one of the last

ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small

business to earn eyeballs and ears.

~ Guy Kawasaki ~Marketing Guru

Your Audience is on Social Media

Your Audience is on Social Media

Benefits of Social Media Communication

Tease your audience’s interest Introduce products and services to new audiences Listen to feedback and engage in discussion with customers Answer questions Emotional validation (people buy for emotional reasons) Educate as a trusted advisor Recruit new employees and champions

Start with the Audiencenot the Message

Who are you communicating with? Customers Employees (internal communications) Future employees (recruiting) Business partners Potential new customers — Business 2 Business or Business 2 Consumer?

What are their demographics? Age, geography, education...

What action do you want from the communication?

Like

Comment

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Inspire

Human behavior flows from three main sources: desire, emotion, and knowledge.

~ Plato ~

Choose Social Media Platformbased on Desired Action

IntroduceListenEducateRecruit

TeaseIntroduceEducateSupport

TeaseEntertainAnswerEmotion

TeaseEmotionInspireEducate

Leverage Video Across Social Media Platforms

What Video Does Well

Entertain

Show personality

Express emotion

Demonstrate

Explore hard to reach locations

Show vision

Catch attention

Inspire

Tell a story

Differentiate from competition

2nd Largest

Search Engine!

YouTube Stats

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes, and visiting three pages on target sites), followed in order

by Google+, LinkedIn and Twitter. (VentureBeat)

YouTube’s Global ReachYouTube has launched local versions in

more than 88 countries.

You can navigate YouTube in a total of 76 different languages (covering 95% of the

Internet population).

Across ALL Your Social Sites!

From Social Media to a Handshake RECAP

1. Who is your audience?

2. What action do you want the audience to do after communication? (call-to-action)

3. Choose the social media tool based on audience and desired reaction.

4. Use video when possible and publish on YouTube.

5. Share across social media sites.

SummitBizTech.com@summitbiztech @sobo_suz