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March 2 2011
From prospect to evangelist Optimizing
customer relationships with social media
Maggie Georgieva
HubSpot
mgieva
Janet Aronica
oneforty
JanetAronica
Kristin Dziadul
Backupify
kristinedziadul
Agenda
bull How to generate leads in the first place
bull How to monitor social media identify
influencers amp reward advocates
bull How to back up social media conversations
bull QampA + iPad Drawing
Traditional Outbound Marketing is dying hellip
Advertising Direct MarketingCALLER ID
800-555-
1234
Annoying
Salesperson
Inbound Marketing is thriving hellip
Blog SEO Social Media
Invest in what works = Inbound Marketing
5
httpwwwhubspotcomstate-of-inbound-marketing
How Do You Generate Leads with Inbound Marketing
6
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
How Do You Generate Leads with Inbound Marketing
7
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Create Content and Publish on Many Channels
8
bull Blogging
bull Podcasts
bull eBooks
bull Photos
bull Videos
9
55 more
website visitorsfor companies that blog
Source Data from over 1500 small businesses - httpbitlyXDkQV
How Do You Generate Leads with Inbound Marketing
10
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Optimize Your Content
11
bull On-Page SEO
bull Off-Page SEO
12
On-Page SEO Essentials
bull Page Title
bull Clean URL
bull Headers amp Content
bull Description
13
Website Tips Based on Real Data
Lessons from 3674029 websites
wwwWebsiteGradercom
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Agenda
bull How to generate leads in the first place
bull How to monitor social media identify
influencers amp reward advocates
bull How to back up social media conversations
bull QampA + iPad Drawing
Traditional Outbound Marketing is dying hellip
Advertising Direct MarketingCALLER ID
800-555-
1234
Annoying
Salesperson
Inbound Marketing is thriving hellip
Blog SEO Social Media
Invest in what works = Inbound Marketing
5
httpwwwhubspotcomstate-of-inbound-marketing
How Do You Generate Leads with Inbound Marketing
6
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
How Do You Generate Leads with Inbound Marketing
7
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Create Content and Publish on Many Channels
8
bull Blogging
bull Podcasts
bull eBooks
bull Photos
bull Videos
9
55 more
website visitorsfor companies that blog
Source Data from over 1500 small businesses - httpbitlyXDkQV
How Do You Generate Leads with Inbound Marketing
10
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Optimize Your Content
11
bull On-Page SEO
bull Off-Page SEO
12
On-Page SEO Essentials
bull Page Title
bull Clean URL
bull Headers amp Content
bull Description
13
Website Tips Based on Real Data
Lessons from 3674029 websites
wwwWebsiteGradercom
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Traditional Outbound Marketing is dying hellip
Advertising Direct MarketingCALLER ID
800-555-
1234
Annoying
Salesperson
Inbound Marketing is thriving hellip
Blog SEO Social Media
Invest in what works = Inbound Marketing
5
httpwwwhubspotcomstate-of-inbound-marketing
How Do You Generate Leads with Inbound Marketing
6
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
How Do You Generate Leads with Inbound Marketing
7
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Create Content and Publish on Many Channels
8
bull Blogging
bull Podcasts
bull eBooks
bull Photos
bull Videos
9
55 more
website visitorsfor companies that blog
Source Data from over 1500 small businesses - httpbitlyXDkQV
How Do You Generate Leads with Inbound Marketing
10
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Optimize Your Content
11
bull On-Page SEO
bull Off-Page SEO
12
On-Page SEO Essentials
bull Page Title
bull Clean URL
bull Headers amp Content
bull Description
13
Website Tips Based on Real Data
Lessons from 3674029 websites
wwwWebsiteGradercom
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Inbound Marketing is thriving hellip
Blog SEO Social Media
Invest in what works = Inbound Marketing
5
httpwwwhubspotcomstate-of-inbound-marketing
How Do You Generate Leads with Inbound Marketing
6
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
How Do You Generate Leads with Inbound Marketing
7
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Create Content and Publish on Many Channels
8
bull Blogging
bull Podcasts
bull eBooks
bull Photos
bull Videos
9
55 more
website visitorsfor companies that blog
Source Data from over 1500 small businesses - httpbitlyXDkQV
How Do You Generate Leads with Inbound Marketing
10
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Optimize Your Content
11
bull On-Page SEO
bull Off-Page SEO
12
On-Page SEO Essentials
bull Page Title
bull Clean URL
bull Headers amp Content
bull Description
13
Website Tips Based on Real Data
Lessons from 3674029 websites
wwwWebsiteGradercom
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Invest in what works = Inbound Marketing
5
httpwwwhubspotcomstate-of-inbound-marketing
How Do You Generate Leads with Inbound Marketing
6
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
How Do You Generate Leads with Inbound Marketing
7
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Create Content and Publish on Many Channels
8
bull Blogging
bull Podcasts
bull eBooks
bull Photos
bull Videos
9
55 more
website visitorsfor companies that blog
Source Data from over 1500 small businesses - httpbitlyXDkQV
How Do You Generate Leads with Inbound Marketing
10
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Optimize Your Content
11
bull On-Page SEO
bull Off-Page SEO
12
On-Page SEO Essentials
bull Page Title
bull Clean URL
bull Headers amp Content
bull Description
13
Website Tips Based on Real Data
Lessons from 3674029 websites
wwwWebsiteGradercom
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
How Do You Generate Leads with Inbound Marketing
6
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
How Do You Generate Leads with Inbound Marketing
7
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Create Content and Publish on Many Channels
8
bull Blogging
bull Podcasts
bull eBooks
bull Photos
bull Videos
9
55 more
website visitorsfor companies that blog
Source Data from over 1500 small businesses - httpbitlyXDkQV
How Do You Generate Leads with Inbound Marketing
10
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Optimize Your Content
11
bull On-Page SEO
bull Off-Page SEO
12
On-Page SEO Essentials
bull Page Title
bull Clean URL
bull Headers amp Content
bull Description
13
Website Tips Based on Real Data
Lessons from 3674029 websites
wwwWebsiteGradercom
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
How Do You Generate Leads with Inbound Marketing
7
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Create Content and Publish on Many Channels
8
bull Blogging
bull Podcasts
bull eBooks
bull Photos
bull Videos
9
55 more
website visitorsfor companies that blog
Source Data from over 1500 small businesses - httpbitlyXDkQV
How Do You Generate Leads with Inbound Marketing
10
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Optimize Your Content
11
bull On-Page SEO
bull Off-Page SEO
12
On-Page SEO Essentials
bull Page Title
bull Clean URL
bull Headers amp Content
bull Description
13
Website Tips Based on Real Data
Lessons from 3674029 websites
wwwWebsiteGradercom
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Create Content and Publish on Many Channels
8
bull Blogging
bull Podcasts
bull eBooks
bull Photos
bull Videos
9
55 more
website visitorsfor companies that blog
Source Data from over 1500 small businesses - httpbitlyXDkQV
How Do You Generate Leads with Inbound Marketing
10
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Optimize Your Content
11
bull On-Page SEO
bull Off-Page SEO
12
On-Page SEO Essentials
bull Page Title
bull Clean URL
bull Headers amp Content
bull Description
13
Website Tips Based on Real Data
Lessons from 3674029 websites
wwwWebsiteGradercom
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
9
55 more
website visitorsfor companies that blog
Source Data from over 1500 small businesses - httpbitlyXDkQV
How Do You Generate Leads with Inbound Marketing
10
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Optimize Your Content
11
bull On-Page SEO
bull Off-Page SEO
12
On-Page SEO Essentials
bull Page Title
bull Clean URL
bull Headers amp Content
bull Description
13
Website Tips Based on Real Data
Lessons from 3674029 websites
wwwWebsiteGradercom
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
How Do You Generate Leads with Inbound Marketing
10
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Optimize Your Content
11
bull On-Page SEO
bull Off-Page SEO
12
On-Page SEO Essentials
bull Page Title
bull Clean URL
bull Headers amp Content
bull Description
13
Website Tips Based on Real Data
Lessons from 3674029 websites
wwwWebsiteGradercom
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Optimize Your Content
11
bull On-Page SEO
bull Off-Page SEO
12
On-Page SEO Essentials
bull Page Title
bull Clean URL
bull Headers amp Content
bull Description
13
Website Tips Based on Real Data
Lessons from 3674029 websites
wwwWebsiteGradercom
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
12
On-Page SEO Essentials
bull Page Title
bull Clean URL
bull Headers amp Content
bull Description
13
Website Tips Based on Real Data
Lessons from 3674029 websites
wwwWebsiteGradercom
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
13
Website Tips Based on Real Data
Lessons from 3674029 websites
wwwWebsiteGradercom
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
How Do You Generate Leads with Inbound Marketing
14
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Think about It As a Whole
15
79 more
followers for companies
that also have a blog
Source Data from over 2000 businesses - httpbitlya6SrWh
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
16
bull Social Media
bull In the Blogosphere
bull Through Email Marketing
bull Through Press Releases
Where to Share
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
How Do You Generate Leads with Inbound Marketing
17
bull Create Content
bull Optimize
bull Promote
bull Analyze
QUALIFIED TRAFFIC
SALES
Get Found
Convert
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Analyze Results
18
bull Improve
Processes
bull Replicate
Successes
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
How to monitor social media
identify influencers amp leverage
advocates
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
The Social Sales Funnel
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Your Customers Have a Voice
22
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Monitor Conversations
bull Search terms in Google Alerts competitors
and industry
bull Identical search terms on social media
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Monitor Conversations
bull Why monitor
bull Content ideas
bull Competitive
analysis
bull Engagement
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
More (Free) Monitoring Options
Twilerts
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
More (Free) Monitoring Options
Social Mention
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Should I Invest in Social Media Monitoring
27
bull Free vs Enterprise
bull Strategy first tools
second
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Resources
28
BusinessMarketing
category
httpbitlygd90q6
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Resources
29
Toolkit
httpbitlysmm4less
Blog post
httpbitlysmmq
uestions
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Engage Your Prospects
bull Be responsive
bull Be gracious
bull Be helpful
bull Be consistent
bull Be human
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
What Engagement Looks Like
32
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
33
What Engagement Looks Like
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
34
What Engagement Looks Like
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Nurturing your leads with social media
bull Monitor conversations
bull Engage your prospects
bull Leverage your advocates
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Leverage Your Advocates
bull Social inbox sharing options on email
bull Twtpoll
bull Offerpop
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Social Inbox
37
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Twtpoll
38
Ask a question
your audience
cares to know
the answer to
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Offerpop
Encourage
social sharing
with an offer
39
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Social CRM
bull Tie social media
engagement to
business goals
bull Detailed clear
view of social
customer for
entire company
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
The Silver Lining of Social Media
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Identify Critical Social Channels
Conversations with
potential business partners
customers and hiring
managers
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Identify Critical Social Channels
Blog
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Identify Critical Social Channels
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Backup For Cloud AppsDavid F Carr
Yes I clicked the delete button
Yes I regret it now Yes I belatedly
realized why the Backupify service
makes sense
ldquo ldquo
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
bull 33 of data loss from user error
bull Increase in social sharing brings more vulnerability to data loss
bull If accounts are hacked your entire business is at risk
Consider the Risk
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
bull Losing data is like losing a
customer
bull Ensure conversations are
documented and managed
Consider the Risk
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
bull Net value attributed to customer
data
bull This data is just as valuable as
the customer them self
bull If data is lost so is the customer
lifetime value
Determine Lifetime Value of Customer Data
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
bull Record of customer interactions
bull If ever lost data is usually unrecoverable unless you have a backup in place
bull Without a backup you are vulnerable
Have a Backup Plan
Thanks
Thanks
