From Likes To Loves in social business

From Likes To Loves - In Social BusinessPeter KimChief Strategy Officer

6 October 2011

® 2011 Dachis Group. Confidential and Proprietary

About Dachis Group.


From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

We are 200+ professionals worldwide

AustinLondon

PortlandNew York

PhiladelphiaSt. Louis

LincolnMadrid

AmsterdamSydney



We’ve worked with...

Fortune 100



We have delivered 500+ Social Media Solutions


Let’s begin with the end in mind



The goal: create business value

Activate!

+ A company that lives brand values from the inside out"

+ Brand values to consumers in new, compelling ways"

+ Engage consumers in meaningful relationships that drive loyalty"

+ Cultivate loyalists into advocates for your brand and have them demonstrate your brand values in the marketplace"

Unite!Communicate!

Create!


+Create



http://communicationnation.blogspot.com/2011/02/connected-company.html



From institutions to individuals




Create: start with culture



+Communicate



600M users worldwide

Facebook



Twitter



YouTube



Communicate in new, compelling ways



+Unite



Fun stuff

KLM #Fly2Miami, March 2011. Source: KLM



Rewarding stuff

Sources: youtube.com, lancome-usa.com



Emotional stuff

Sources: deannaroy.com, Austin-American Statesman, Hyatt Regency Lost Pines Facebook page


+Activate





Use the right tools for the right jobs




The goal: create business value

Activate!

+ A company that lives brand values from the inside out"

+ Brand values to consumers in new, compelling ways"

+ Engage consumers in meaningful relationships that drive loyalty"

+ Cultivate loyalists into advocates for your brand and have them demonstrate your brand values in the marketplace"

Unite!Communicate!

Create!

Thank you

+ 1 [email protected]