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Fun and clever tool for your startup success Russia | 2012 Jane Smorodnikova, CEO [email protected]

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Fun and clever tool

for your startup success

Russia | 2012

Jane Smorodnikova, CEO

[email protected]

What’s the problem?What’s the problem?What’s the problem?What’s the problem?

Startups:

99% startup death. Lack of experience. Poor

community outside technology hubs. Not enough

support on early stages. The same pitfalls.

Investors:

Depend on their reference network, because it is

the only way to check commitments of the team.

Can’t get facts about how this team deliver

results until invest in. Have to believe in stories.

Our solution is Our solution is Our solution is Our solution is FreshleFreshleFreshleFreshle

For startups:

fun and clever startup management tool, based

on Business Model Canvas, Lean Startup and

collaborative intelligence. Help to stay focused,

move faster, give suggestions what to do next.

For investors:

Smart source of startups to invest in, filtered and

benchmarked by significant criteria's, including

their progress and ability to deliver results.

Tool for monitoring progress of invested startups.

Knowledge baseKnowledge baseKnowledge baseKnowledge base

It is the base for all rest magic

Our main principles:

All startups are

organized into groups

according to business

model elements

combination

All startup’s activity is

organized into a chain

of business models

each steps

For startups:

Keeps focused on business model search process

Moves forward using gamification

Helps to decide what to do next using information about what

other startups with close or similar business model did in the same

situation

For investors:

Filters startups according criteria

Compares startup with each other

Monitors startup progress

FreshleFreshleFreshleFreshle functionalityfunctionalityfunctionalityfunctionality

Startup’s main pageStartup’s main pageStartup’s main pageStartup’s main page

Bechmarked with other

startups with close

business model

Suggestions pageSuggestions pageSuggestions pageSuggestions page

Steps other startups with

close business model

made to validate it

Market signals:

Startup accelerator’s count growth. Since 2010 it’s changed from

34 to 64.

The venture capital industry raised $5.6 billion in the fourth

quarter 2011, 162% more than the year-ago period.

Our market:

Millions of entrepreneurs all over the world, corporate innovation

departments, who are searching for new business model.

Thousands of business angels and investors.

Trends:

Many services for startups appeared in 2011 and many of them

use Lean Startup and Business Model approaches, so, market is

ready and people know about methods we use.

Market and opportunityMarket and opportunityMarket and opportunityMarket and opportunity

Paid accounts for startups

Paid accounts for investors

Advertisement and analytics

Business modelBusiness modelBusiness modelBusiness model

Our russian top Google blog

about startups – 3500 subscribers

Business incubators

Referral, social media, blogs

100+ entrepreneurs and 20+

experts we’ve talked with

13,5% conversion on our

Coming Soon page

83% told us they need it

MITEF Awards, WebReady

50+ startups from 5 countries

are waiting for our beta

Applied to MassChallenge

Revenue: Channels:

Traction: Achievements:

Live help for entrepreneurs:

Mentors, experts

Conferences and meetups

CompetitorsCompetitorsCompetitorsCompetitors

Online help for entrepreneurs:

Blogs and internet sites

Services for startups:

leancanvas.com,

leanlaunchlab.com,

launchnow.co, etc.

Only in big tech hubsOnly occasionally

No real help

24/7 access, relevant to startup’s BMC and situation

Push and engagement by game mechanics

Speed, progress tracking and benchmarking

Real help and tips from collaborative intelligence

Our advantages:

It is about first mover advantage:

Y Combinator was first in offline. We

are the first in online world.

When it’s a new thing and it’s needed,

target audience will try it easily.

ProtectionProtectionProtectionProtection

And network effects:

More users – better knowledge base

Better knowledge – more users

And all users are interested everybody

else to be there

To repeat it after 2 years – is like to repeat Wikipedia

Customer development

CEO

Michael Kechinov Jane Smorodnikova

………… …………

Our teamOur teamOur teamOur team

Experienced and passionate

Product development

CTO

Our plansOur plansOur plansOur plans

Closed beta in Russia, 100 startups

International beta, 500 startups, 1000 users

Alpha, 50 000 free users, 5 000 paid accounts

0,5 0,5 0,5 0,5 yearyearyearyear

1 1 1 1 yearyearyearyear

2 2 2 2 yearyearyearyear

Invest inInvest inInvest inInvest in

You can be sure in:

Professional and passionate team

Ambisious game changing startup

Value for your venture business

You can give us:

Some money)

Smart connections

Your strategic vision

We can give you:

PR

ROI

Fast growth

Your connections

Call us today!Call us today!Call us today!Call us today!

Visit our Coming Soon atMentor.freshle.comMentor.freshle.comMentor.freshle.comMentor.freshle.com

Russia | 2011

Jane Smorodnikova

[email protected]