Free.Making something out of nothing.

Free Lunch.

• “In many cases the free lunch is really a free lunch.”

Types of free.

• Free as a gimmick.

• Free as a reality.

Supply and demand.

• “Every industry that becomes digital, will eventually become free.”

- Chris Anderson

The cost of digital business.

• Bandwidth

• Storage

• Processing

The cost of a penny.

• Experiment 1: 40-40-20

• Experiment 2: 90-10

Free in digital business.

• Freemium

• Ad supported

• User supported

Case study.

Case study.

Case study.

References• Free: The Future of a Radical Price - Chris

Anderson• Wikipedia• The Wall Street Journal• Mashable• Wired• Last 100