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Manipulative Internet Marketers in the Buff by Richard Posner http://internetguruguide.com An expose featuring Frank Kern’s recent re-launch of Mass Control and the ethical dilemmas it poses.

Frank Kern Mass Control Under The Microscope

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Frank Kern and Other Hypnotic Marketers mesmerize you with sweet-sounding ideas on how to disarm prospects and make them buy products and services. Beware of these marketing wolves in sheep's clothing

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Page 1: Frank Kern Mass Control Under The Microscope

Manipulative Internet Marketers in the Buff

by Richard Posnerhttp://internetguruguide.com

An expose featuring Frank Kern’s recent re-launch of Mass Control and the ethical dilemmas it poses.

Page 2: Frank Kern Mass Control Under The Microscope

Frank Kern’s Latest Product Is Not For You.

Take My Word For It.

Page 3: Frank Kern Mass Control Under The Microscope

Frank Kern launches again and (again and again) and you might think you need what

he is offering...but his booty is likely not for

you.

Page 4: Frank Kern Mass Control Under The Microscope

You Might Drool Over What He Is Dangling Because Frank Is One Smart And Talented

Dude...But His Deal Is Not For You.

Page 5: Frank Kern Mass Control Under The Microscope

Frank's Funny, Engaging And An Outstanding Free-Content Master...But His Mass Control System Or

Any Other Is Probably Not For You.

Page 6: Frank Kern Mass Control Under The Microscope

How Can I Be So Certain About What Is Or Isn't Good For You?

Page 7: Frank Kern Mass Control Under The Microscope

That's a great question and I will answer it in biblical

terms: “Do unto others as you would have them do unto

you.”

Page 8: Frank Kern Mass Control Under The Microscope

"Brainwashing is a system of befogging the brain so a person can be seduced into acceptance of what otherwise would be abhorrent to him. He loses touch with reality. Facts and fancy whirl round and change places.... However, in order to prevent people from recognizing the inherent evils in brainwashing, the Reds pretend that it is only another name for something already very familiar and of unquestioned respect, such as education or

reform." ~Edward Hunter, “Brainwashing~

Page 9: Frank Kern Mass Control Under The Microscope

And Isn't That Exactly The Formula Of What

Frank Kern And Others Have Done And Are

Doing?

Page 10: Frank Kern Mass Control Under The Microscope

He's yanking your chain and teaching you how to duplicate the process. Black is white and up is

down. And manipulation is dainty.

Page 11: Frank Kern Mass Control Under The Microscope

I Can Hear The Rumbling And Grumbling. Frank Kern's Cool, Fabulously Wealthy, Seemingly Laid Back, And

Shares Choice Morsels Before Each One Of His Pricey

Launches. What's Wrong With That?

Page 12: Frank Kern Mass Control Under The Microscope

In Every Sense Of The Word, Frank Is A Master of His Trade. He

Teaches Trance Marketing – The Art Of Turning Customers Into

Happy Laboratory Mice. His Bait Is His History Of Success Which He

Promises He Can Pass Onto You...Guaranteed!

Page 13: Frank Kern Mass Control Under The Microscope

No, Frank Kern Is Not The Devil. He Truly Wants To Pass On Or

Forward What He Does Because He Knows It Works. Many

Successful Internet Marketers Imitate Him, As Best They Can...But Frank Is Frank.

Page 14: Frank Kern Mass Control Under The Microscope

OK. I Know Many Of You May Be Thinking That Unless I Make Big Money On The

Internet, I Should Keep My Trap Shut And Let Busy,

Successful People Go About Their Business.

Page 15: Frank Kern Mass Control Under The Microscope

To Make Fistfuls' Of Money, You Must Have Confidence In Yourself And Confidence In The System You Are Using.

Page 16: Frank Kern Mass Control Under The Microscope

What Is Optional (In The Short Run) Is To Be Ethical And Forthright With Your Prospects And Clients.

Money And Big Paydays Can Often Cloud Ethics And Lead To Machiavellian Marketing.

Page 17: Frank Kern Mass Control Under The Microscope

In A Nutshell, Here Is Why I Take Issue With Cult Hero,

Frank. I Believe He Can Deliver The Goods To You, If

You Let Your Morals Drop Into The Sewer. What He

Does And What He Teaches Is Devilish.

Page 18: Frank Kern Mass Control Under The Microscope

I Say That, Knowing That Many Marketers

And Guru Groupies Will Want To Dismiss Me As

A Kook Or Ne'er-Do-Weller.

Page 19: Frank Kern Mass Control Under The Microscope

I'm Going To Now Pull A Cliché Move On You – One That All Marketers Learn From Frank And

His Ilk....

Page 20: Frank Kern Mass Control Under The Microscope

So Who Am I And Why Should You Listen To

Me?

Page 21: Frank Kern Mass Control Under The Microscope

Firstly, Let Me Tell You Who I Am Not...

Page 22: Frank Kern Mass Control Under The Microscope

*I am not someone who went from a gang leader to being a world-class financier or noted author.*I wasn't orphaned and did not grow up in a war zone.*I am not a man who lived in a trailer park or the backseat of a beater.

Page 23: Frank Kern Mass Control Under The Microscope

There is no rags to riches story here to convince you that

“If I can do it, anybody can!”

Page 24: Frank Kern Mass Control Under The Microscope

The Unadulterated Truth Is That Jiminy Cricket's DNA Runs Through My Veins. I am A

Voice Of Consciousness In A Gladiator's Arena Of Gritty Internet Warriors Who Turn

Truth On Its Slick Head Without A Blink.

Page 25: Frank Kern Mass Control Under The Microscope

In Less Prosaic Terms, I Have Firsthand Experience With Mind

Control Techniques And Because Of My Traumatic Brush With Religious Cults More Than

30 Years Ago, I Have Been A Student Of Brainwashing

Techniques Ever Since And Can Smell A Rat A Mile Away.

Page 26: Frank Kern Mass Control Under The Microscope

In A Way, Most Successful Marketers Who Study And Master Neuro-Linguistic

Programming (NLP) Are Able To Hypnotize You With Words,

Rhythms And Visuals. But They Often Abuse That Privilege And

Should Be Called To Task.

Page 27: Frank Kern Mass Control Under The Microscope

All Successful Marketers Tap Into Our Minds By

Implying That Their System Or Software

Application Is The Vehicle To Fantabulous Wealth

And Financial Independence.

Page 28: Frank Kern Mass Control Under The Microscope

I Have Yet To See A Marketer Flat Out Tell A Prospect That Their

Launch Product Is Inappropriate For

Certain Skill Levels And Mindsets.

Page 29: Frank Kern Mass Control Under The Microscope

To The Contrary, The Marketer Believes That One Size Fits All And Virtually No Scruples

Are Necessary In Flogging “The Next-

Generation” Innovation.

Page 30: Frank Kern Mass Control Under The Microscope

The Seller Shamelessly Claims Or Implies That You Will

Transform Yourself From A Beach-Bum Dropout Scraping Baked Beans Out Of Can Into A Tropical Island Owner With James Bond-Type Ladies Or Men Licking Your Privates With Gawking Cockatoos

Circling.

Page 31: Frank Kern Mass Control Under The Microscope

There Is A Method To My Madness. I Believe That Most People Are Not Professional Internet Marketers And

Never Intended To Be So. They Were Captured By The Lure Of

Riches And the Leisure Life. We Are Put In A Trance By The

Marketer Skilled At Doing That Kind Of Thing.

Page 32: Frank Kern Mass Control Under The Microscope

We Are Put In A Trance By Marketers Such As Frank Kern Who Are Skilled At

Doing That Kind Of Thing. They Tell You In A

Whisper What They Do Because That Is Part Of

The Hypnosis.

Page 33: Frank Kern Mass Control Under The Microscope

They Desperately Want You To Bind With Them - Let Down

Your Guard. So They Write Or Speak As If You Have Become

Their Confidant. It Feels Cozy. You Might Tingle With Joy, As If You Won A Lottery Jackpot The

Day Before Your House Is Scheduled To Be Repossessed.

Page 34: Frank Kern Mass Control Under The Microscope

But Then You Wake Up On Monday Morning, Flip On Your PC, Read Your

Emails, And Take A Look At The Newest “Can’t- Miss” System You Bought With Millions Of Dollars In Bonuses Tacked

On Gratis From Shawn & Tellman, Brad & Andy, Mike & Anik, or Frank & Trey. Lovely Couples, All, And Well-Meaning

To Boot!

Page 35: Frank Kern Mass Control Under The Microscope

“Each man has his own vocation; his talent is his call. There is one direction in which

all space is open to him.” ~Ralph Waldo Emerson~

Ralph Pinpointed The Problem Long Before al Gore Invented

The Internet…

Page 36: Frank Kern Mass Control Under The Microscope

The Clothes Don’t Make The Man; The Man Makes The Clothes. One Size Doesn’t Fit All. Most People

Don’t Want To Be Internet Marketing Junkies. They Just Want The Moolah That Is Sketched Into Their Collective Consciousness By Artful And Designing Gurus And Wannabes Looking To Finance

Their Next Maserati.

Page 37: Frank Kern Mass Control Under The Microscope

Human Beings Don’t Pee In Synchrony. They Don’t Goose Step To The Same Restaurant For A Reservation For Four. They Don’t All Want To Be

Astronauts, Actors, Or Corporate Lawyers Speaking And Acting

With One Voice And One Opinion. No, They Want To Be…

Page 38: Frank Kern Mass Control Under The Microscope

FREE!!!

Page 39: Frank Kern Mass Control Under The Microscope

Financially Free. Emotionally Free. Job

Free. Worry Free. Time Free.

Even Free To Fail.

Page 40: Frank Kern Mass Control Under The Microscope

They Desire To Follow Their True North

Uniqueness Without Having To Deal With The Ridicule And Sniping Of

Failures Enviously Rooting Against Their Success.

Page 41: Frank Kern Mass Control Under The Microscope

Far Too Many Of Us Settle For Second Best, While The Finish Line Lies Around The Bend. Why Do We Self-Sabotage?

Because We Are Scared Of Being Naked And Out Of Our

Comfort Zone.

Page 42: Frank Kern Mass Control Under The Microscope

So We Look For Short Cuts To Heaven On Earth That

Don’t RequireInternet Skills

MLM Religious Conversion

Neuro-Linguistics ExpertisePublic Speaking Skills

Writing AbilityGood Health

Business ConnectionsMotivation

TimeSelf-Confidence Up-Front Fees Ponzi SchemesDrug Running

Money Other Than The Shipping Cost For The Business-In-The-Box Website

Programming Skills and…Fill In Your Blanks

Page 43: Frank Kern Mass Control Under The Microscope

So Along Comes Frank Kern, Shawn Casey, Tellman Knudson,

John Reese, Anik Singal, Jeff Johnson, Michael Cheney, Heather Vale, Andy Jenkins Or Whichever Gazillionaire Guru Catches Your Fancy With Pre-Launch Promises That You Won’t Need Any Of The

Aforementioned Skills Or Inclinations.

Page 44: Frank Kern Mass Control Under The Microscope

Frank (And The Others) Teach You That Offering

What The Prospect Wants With A Risk Reversal

Guarantee And Zillions Of Dollars In Priceless

Bonuses Is Your Ticket To Success.

Page 45: Frank Kern Mass Control Under The Microscope

Can a millionaire or billionaire define success on your terms? No

way. You must know what you stand for or risk falling for any dog and pony show. The people who are making consistent big bucks know what they stand for and

know how to market with aplomb.

Page 46: Frank Kern Mass Control Under The Microscope

While Frank Kern or David Letterman or Donald Trump May Impart Sound Bites Which Can

Dramatically Alter Your Thinking, More Often Than Not They Are

Taking Manipulative Aim At Your Subconscious Mind. They Or Their

Sponsors Want You To Buy Products And Services That Will Make Them Rich And Secure.

Page 47: Frank Kern Mass Control Under The Microscope

Rich People Want To Hang Around With Other Rich And Successful

People. Leonardo Decaprio Wants To Sell His Latest Blockbuster

Movie. Letterman Wants To Sell Life Insurance, Beer Or Whatever Commercials Keep Him On Air.

Trump Wants To Sell His Persona of Invincibility. None Of Them Gives A Damn About Your Dreams, Nor

Should They.

Page 48: Frank Kern Mass Control Under The Microscope

The Loser Always Tries To Live His/Her Dreams Through Idle

Fantasy. He/She Draw Pictures Of Castles In The Sky, But Never Puts Himself/Herself In The Picture. It’s Called Idle Or Idol Dreaming, And

The Non-Medical Disease Is At Pandemic Proportions In Dog-And-

Pony Cyberspace.

Page 49: Frank Kern Mass Control Under The Microscope

I Truly Stand For Ethical, Ecologically-Sound Marketing. In The

Prevalent Rudderless Marketing Environment Of 2009, There Is An Absolute Need For Someone To Keep The Online Marketing World

Gurus In Check.

Page 50: Frank Kern Mass Control Under The Microscope

Most Successful Marketers Are Good People Who Take Great Pride In Their Achievements

And Talents. They Promise You That They Can Teach You To Be

Rich Like Them, Without Any Mention Of What My Favorite

Mentor, Jim Rohn, Once Said…

Page 51: Frank Kern Mass Control Under The Microscope

“Work Harder On Yourself Than You Do On Your Job. If You Work Hard On The Job, You Can Make A Living. If

You Work Hard On Yourself, You Can Make An

Extraordinary Fortune.”

Page 52: Frank Kern Mass Control Under The Microscope

In conclusion, build your business from the inside

out. The inside means that you should have clear rules

of engagement in your marketing endeavors based

on the golden rule. Lies and deceit cannot nor

should not be rationalized or justified…ever.