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Francois Thenoz

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Page 1: Francois Thenoz
Page 2: Francois Thenoz

2006 company performance 23 countries

160 millions customers (100 m in mobile)

Revenues : 53 billion euros

Mobile : 53% of France Telecom revenues

One brand

Orange labs (China, USA, …..)

Page 3: Francois Thenoz

2006 company performance

…we have moved from a french centric FT incumbent fixed telecom company

… to an international Orange integrated operator

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1st integrated operator in Europe

parc clients dans les sociétés consolidées au 30/06/06

Royaume-Unimobile : 14,95 millionsinternet : 1,92 million

Francemobile : 22,39 millions

fixe : 33,73 millionsinternet : 6,39 millions

Espagnemobile : 10,66 millions

fixe : 2,82 millionsinternet : 1,14 million

Belgiquemobile : 3,02 millions

fixe : 0,56 million

Pays-Basmobile : 1,99 millioninternet : 0,59 million

Polognemobile : 11,13 millions

fixe : 10,39 millionsinternet : 1,80 million

Suissemobile : 1,28 million

Slovaquiemobile : 2,55 millions

Roumaniemobile : 7,21 millions

Moldaviemobile : 0,73 million

mobile internet fixe

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Orange footprint in Africa :a dynamic growth area

fixe internet mobile

parc clients au 30/06/06 dans les sociétés consolidées

franchise uniquement

Tunisieinternet : Planet Tunisie (franchise)

Marocinternet : Maroc Connect (franchise)

Malifixe : 1 000mobile : 0,86 million

Sénégalfixe : 0,27 millionmobile : 1,47 millioninternet : 24 000

Côte d’Ivoirefixe : 0,26 millionmobile : 1,52 millioninternet : 8 000Camerounmobile : 1,11 million

Algérieinternet : EEPAD (franchise)

Guinée Equatorialemobile : 44 000

Jordaniefixe : 0,25 millionmobile : 0,41 millioninternet : 9 000

Egyptemobile : 5,15 millions

Madagascarmobile : 0,42 million internet : DTS (franchise)

Botswanamobile : 0,35 million

Mauricefixe : 0,14 millionmobile : 0,18 million internet : 28 000

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an extensive coverage based on GSM + GPRS + EDGE + W-CDMA

50 Live TV channels

Video on demand

Downloading

seamless serviceBusiness Everywhere

Internet / Intranet access

(2G + Edge + 3G + HSDPA)

Mobile Internet

Examples of some existing

services

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• 53 channels (largest TV offer in the world)

• LCI Mobile : 1st TV program made only for mobile

• “regional news” (M6) already included

Orange TV

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today learnings to fuel future growthFrancois Thenoz

VP Strategic Marketing

Orange

Page 9: Francois Thenoz

2.6 billions mobile customers : +20%

World handsets sales : 1 billion +22%

India and China : 5 millions/month each

World telecom services market: +5% (with +7%internet /11%mobile)

88 HSDPA networks

150 millions 3G (2007: ~300M)

270 millions Fixe Broadband

Few numbers to keep in mind

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2006 :150 Millions 75% w-cdma / 25% ev-do 2007 : 300 M

+ 3G data cards momentum HSDPA data cards : 7Mega/s

The 3G S curve has

started

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Be patient : we are just at the starting point !Volume will come for every compelling services

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Higher speeds

improve customer experience

20 sec

4 sec

3G3G

Download Music MP3

2G

4 min

Evolved

20 sec

90 sec

Download Video

7 minToo long!

3G3G2G Evolved

Page 13: Francois Thenoz

© 2007 MMetrics, Inc. All rights reserved Except where otherwise specified, all data is for: 3 month average ending Feb ‘07

Q4 2006 consumption penetration measures

Country US DE UK FR IT ESUnique users (13+) millions 207.0 46.0 44.5 44.5 44.0 32.0

UMTS reach 1.1% 12.4% 16.9% 11.7% 28.6% 16.9%Sent text message 39.2% 81.6% 85.6% 73.3% 84.8% 85.3%Sent/Received Photo message 14.8% 20.8% 29.6% 21.1% 31.3% 29.1%Accessed news/info 9.9% 3.3% 13.7% 7.4% 5.8% 5.7%Used email 9.3% 6.6% 7.9% 6.9% 9.6% 9.7%Downloaded ringtones 9.7% 5.0% 4.4% 5.2% 5.1% 6.7%Used instant messaging 6.7% 3.2% 4.2% 3.2% 5.8% 6.8%Used phone as music player 3.0% 9.6% 11.5% 4.7% 10.0% 8.9%Download games 3.3% 2.8% 5.1% 1.4% 3.3% 5.6%Downloaded graphics 3.3% 2.0% 2.0% 2.1% 2.9% 2.6%Watched commercial mobile video / TV 1.2% 0.5% 1.1% 0.8% 5.7% 1.0%1.3%

adapt & focus services with usage patternbuild expectations taking into account volume

Page 14: Francois Thenoz

Growth-share matrix by services 2005-

2010

Source: Informa (2005)

-20%

0%

20%

40%

60%

80%

100%

0% 2% 4% 6% 8% 10% 12% 14% 16%

Ringtone downloadsRing-back tonesMusic downloadsStreaming audioGames DownloadsOnline multiplayerDatacardsOnline Single PlayerLotteryCasino gamingSports bettingVideo telephonyStreaming videoVideo messagingVideo Download and playAdult video clip download and streamingAdult image downloadsAdult premium text messaging Adult premium voice servicesIcons/character downloadsLogos/branded imagesGreeting cardsWallpaper/ScreensaversCartoons/avatarsCaller Group Ids

2005-2010 CAGR

2010 entertainment market share

1

2

5

2

33

4

5

67

13

8

10

108

6

22

12

99

11

11

12

1415

16

18

19

13

1415

16

20

124

17

17

18

19

2023 21 21

2223

25

24

25

47

Risky but good to bet in ?

Cash generators

Require high Investments

niches businesses

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broadband for

everyone

So, Orange is committed today toward

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…with a multiple screens strategy

IPTV penetration VoD catalog FTTH trial …

LiveBox at home 3G data cards Business everywhere…

content everywhere

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discovering and accessing content

flexible consumption

effective sharing

personalisation

monetising

releasing the potential of music, TV & video

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music – a seamless experience

across convergent devices

listen, re-use, store, share, organise

whenever, wherever

several different operating systems

difficulty monetising music

content partnerships

DRM mechanism

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good user experience drives consumption

discovery

Orange TV – 50+ channels, 30,000+ downloads

“Zap It” service

TV & video – aiding discovery

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user generated content everyone is an artist, a journalist, an editor

capture any form of content

access, view and rate

Orangeblog

BubbleTop

early days

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summing up learning and working with complexities

breaking down barriers

work towards seamless, converged offers

create mutually beneficial initiatives with a whole range of partners

understanding, trust and appreciation

realistic expectations

Page 22: Francois Thenoz

open