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Dîner-débat à Paris sur l'avenir des médias sociaux
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Yann G
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yann enjeux et opportunités du Web social en 2013
> dîner-débat du club des partenaires IT
Paris, 30 janvier 2012
some rights reserved - cc 2013 - orange.com - Yann A. Gourvennec 1
http://oran.ge/slides
2 publications en 2011
> http://precommerce.com > http://amonboss.com
cc - by/nc/sa © 2013 – Orange – web, digital & social media
sortie prévue : mi … 2013
http://amonboss.com
cc - by/nc/sa © 2013 – Orange – web, digital & social media
éléments de stratégie digitale
under the radar functional preferred sensitive
characteristics
little or no buzzeither it works
or fix it!conversations
heath, safety, children
tactics do something different
community management (forums/social
media)
nurture community
(ies)reassure
4 types of brands (Synthesio)
Hervé Kabla & Yann Gourvennec : Social Media Taught to my boss, 2011
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thank you
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http://slideshare.net/orange
some rights reserved - cc 2013 - orange.com - Yann A. Gourvennec 7