for Breakfast

David Weiner, PR Newswire

The Basics

• Check-ins

• Tips

• To-Dos

• Mayorships

• Leaderboard

• Badges

The Benefits

• Location– Context with Content– Organize

• Specials– Mayor offers– Check-in specials

Why It’s Succeeding

• Game element

• Awareness– Where are your friends?– Media darling– Next big thing

• Actual business opportunities

• Exploration

Business Uses

• Draw-in new customers– Awareness– Competition

• Cultivate consumers– Attract– Reward– Retain

Case-Studies

Business Analytics

• Most recent visitors• Most frequent visitors• The time of day people check in• Total number of unique visitors• Histogram of check-ins per day• Gender breakdown of customers• Portion of foursquare check-ins broadcast to Twitter and Facebook

What’s Happening?

or Where’s Happening?