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© Clarity Marketing Ltd 2012
SHOW OFF!And then some…From showing off to making sales
© Clarity Marketing Ltd 2012
Is it enough?
© Clarity Marketing Ltd 2012
Action
Conviction
Comprehension
Awareness
Unawareness
© Clarity Marketing Ltd 2012
Action
Conviction
Comprehension
Awareness
Unawareness
Apathy
Hostility
Incomprehension
Forgetfulness
© Clarity Marketing Ltd 2012
Action
Conviction
Comprehension
Awareness
Unawareness
Relevance
Credibility
Specificness
Impact
© Clarity Marketing Ltd 2012
Public relations
Direct selling
Sales promotion
Advertising
© Clarity Marketing Ltd 2012
Magazin
e advertisi
ng
Action
Conviction
Comprehension
Awareness
Unawareness
Relevance
Credibility
Specificness
Impact
© Clarity Marketing Ltd 2012
Your blog
Action
Conviction
Comprehension
Awareness
Unawareness
Relevance
Credibility
Specificness
Impact
© Clarity Marketing Ltd 2012
Newspap
er article
Action
Conviction
Comprehension
Awareness
Unawareness
Relevance
Credibility
Specificness
Impact
© Clarity Marketing Ltd 2012
Factshee
ts
Action
Conviction
Comprehension
Awareness
Unawareness
Relevance
Credibility
Specificness
Impact
© Clarity Marketing Ltd 2012
Page
Action
Conviction
Comprehension
Awareness
Unawareness
Relevance
Credibility
Specificness
Impact
© Clarity Marketing Ltd 2012
Email marketin
g
Action
Conviction
Comprehension
Awareness
Unawareness
Relevance
Credibility
Specificness
Impact
© Clarity Marketing Ltd 2012
Running
a seminar
Action
Conviction
Comprehension
Awareness
Unawareness
Relevance
Credibility
Specificness
Impact
© Clarity Marketing Ltd 2012
Exhibitio
ns
Action
Conviction
Comprehension
Awareness
Unawareness
Relevance
Credibility
Specificness
Impact
© Clarity Marketing Ltd 2012
Putting the pieces together…
© Clarity Marketing Ltd 2012
Exhibition
© Clarity Marketing Ltd 2012
Exhibition
Tell people
Own website/blog
EmailYour Facebook
Event’s Facebook
Media coverage
What else?
Event’s website
© Clarity Marketing Ltd 2012
Exhibition
Tell people
Own website/blog
EmailYour Facebook
Event’s Facebook
Media coverage
What else?
Visual Impact |Interaction|Offer |System
Event’s website
© Clarity Marketing Ltd 2012
Exhibition
Tell people
Own website/blog
EmailYour Facebook
Event’s Facebook
Media coverage
What else?
Visual Impact |Interaction|Offer |System
A GREAT reason to go to your web site
A chance to trial
A meeting
Permission to keep in touch
Event’s website
Social media connection
© Clarity Marketing Ltd 2012
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Francine PickeringClarity Marketing Ltdwww.clarity-in-communication.comfrancine@clarity-in-communication.com@fmpickering
