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Manny Ju, Director of Product Management at BlueHornet, details the the keys to exceed your email subsrcribers expectations: How to build a relationship, reciprocate through a two-way conversation, simplifying your emails and most importantly, being grateful.
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#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
THE 4 KEYSTO EXCEEDING SUBSCRIBER EXPECTATIONS
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #1:
RELATIONSHIPS
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #1: RELATIONSHIPS
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #1: RELATIONSHIPS
Question: how does a poorly designed email affect your perception of the brand?
Source: “Consumer Views of Email Marketing”, BlueHornet, 2012
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #1: RELATIONSHIPS
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
Email as a Relationship Channel
KEY #1: RELATIONSHIPS
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #2:
RECIPROCATE
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #2: RECIPROCATE
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #2: RECIPROCATE
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #2: RECIPROCATE
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #2: RECIPROCATE
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #3:
SIMPLIFY
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #3: SIMPLIFY
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #3: SIMPLIFYIf you get a mobile email that doesn’t look good, what do you
do?(Check all that apply)
Source: BlueHornet’s 2013 Consumer Views on Email Marketing
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #3: SIMPLIFY
450% increase in click-through ratesFrom 0.82% to 4.5%
3x more mobile opens• Before: 1 in 5• After: 2 in 3
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #3: SIMPLIFY
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #4:
BE GRATEFUL
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
KEY #4: BE GRATEFUL
75,000% ROI
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
TO RECAP…
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
RELATIONSHIPS
SIMPLIFY
RECIPROCATE
BE GRATEFUL
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS
