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Top of Phone, Top of Mind !
Drive store traffic with mobile promotions
Webinar February 12th
3:30 CST
[email protected](512) 522-9224
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Who is presenting? !
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Drew Giovannoli Marketing and Operations Manager
Mary Brendza VP Business Development
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3 Goals for Webinar !
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We want you to be able to explain iBeacons to your friends.
[email protected](512) 522-9224
We want you to have ideas on how iBeacons can help your business.
We want you to know the fastest way to get started using iBeacons
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Common Questions !
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What in the world are iBeacons? !
I’ve heard about iBeacons, but where do I get them and how do I get started?
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How many customers can I reach !
Do I need to build my own app to use an iBeacon?
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[email protected](512) 522-9224
An iBeacon is a device that sends out a signal that your phone can pick up when it's nearby. Using bluetooth signals instead of Lat & Long, they are often used by businesses to
drive store traffic and engage customers !
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[email protected](512) 522-9224
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What are iBeacons? !
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Choose locations to place engaging marketing in the fingertips of your customers when it matters most.
GPS Locations Ideal for outdoor positioning, GPS allows you to cast a wide net over locations to drive customers to your store.
iBeacons Indoors, iBeacons let you cast a tight net to allow you to send customers targeted messaging.
Note that when used in the same location, GPS messaging will show instead of iBeacons. Intelligent placement of these tools will allow for effective use of both.
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GPS vs. iBeacons !
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iBeacons are powered by Bluetooth Low Energy (BLE) which allows for incredible marketing precision. Using small hardware devices,
bluetooth signals are sent out, that can target customers from about 320 feet out down to inches in front of your products.
!To use iBeacons for your business, you need software than can
interact with these signals . !
[email protected](512) 522-9224
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How do iBeacons work? !
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An iBeacon is a little device that sends out a signal that your phone can pick up when it's nearby. Using bluetooth signals instead of Lat & Long, they are often used by businesses to
drive store traffic and engage customers !
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[email protected](512) 522-9224
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iBeacon Definition Recap !
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What is Fosbury? !
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Fosbury helps businesses drive store traffic using mobile promotions. Businesses using Fosbury connect with customers using of location services and push notifications without an app download, without a need for technical skills, and without a large technology investment.
[email protected](512) 522-9224
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Macy’s + iBeacon !
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iBeacons are Game Changers !
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iBeacons allow retailers to acquiring a wealth of information on in-store shopping behavior in real-time prior to purchase.
Offline real-time tracking activity is now possible in-store.
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Apple Stores + iBeacon !
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iBeacons in a neighborhood store !
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Best practices recap !
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Contextualized offers !
Monitor Shoppers activity !
A/B Testing !
Online/Offline experience
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The fastest way to get started using iBeacons !
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Apple Passbook
Steps to Launch Your Campaign
1. Design 2. Define* 3. Distribute 4. Analyze
Use the automated design tool to build
beautiful promotions in minutes
Determine GPS locations & iBeacons to send
location aware alerts & reminders
Distribute your promotions where your
customers are
Track your performance & make decisions based
on facts
[email protected](512) 522-9224
Thanks for watching our iBeacon webinar! To see a live demo, or discuss how Fosbury can grow your
business, contact us at:
