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Omnicom and Forrester Research Collaborating for the Success of your Clients Dorothy M. Johnson Kelly Doyle Meghan Barrett

Forrester & OMC

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Omnicom and Forrester Research

Collaborating for the Success of your Clients

Dorothy M. JohnsonKelly DoyleMeghan Barrett

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Forrester is a global research and advisory firm

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Forrester helps agencies stand out in a crowded marketplace

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Forrester drives agency value in three key areas..

1 Win new businessWork with us to establish thought leadership, define your target audience, and validate your pitch or proposal

2 Client engagement & retentionUse our data and experts to help you develop programs and hone your recommendations with a trusted third party perspective

3 Agency strategy & developmentBring us into your boardroom to help set direction for the future and prepare your teams for what’s next.

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Winning new business 1Demonstrate thought leadership and innovation

• Work with Forrester experts on custom external-facing materials establishing market credibility

• Sponsor webinars on emerging technologies

• Brief Forrester analysts for possible research inclusion

Get smart about the prospective client/industry

• Get up to speed on the industry/prospective client/competition in a session with Forrester experts

• Use data-driven insights on the target audience to perfect your pitch

Validate your recommendations

• Validate your recommendations with data from a trusted third party perspective

• Review your pitch with the analysts who have a seat at the table with your prospective clients and the industry expertise you need

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Reach prospects and demonstrate the value of your solution

TEI customer case studies: Quantify the value realized by your

customers. Recount your customers’ path to that

value. Apply to simple or complex capabilities

and markets.

TEI ROI estimator: Gives prospects a quick, personalized ROI

estimate. Captures prospect information via the Web

for sales follow-up.

Promotional speeches and webinars: Compel prospects to participate in your

event. Engage Forrester experts with your

audience.

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Client engagement 2Kick off new relationships

• Create an Immersion Day where your new account team can come together with Forrester and do a deep dive on a new client

Advise your clients

• Bring Forrester in for a Strategy Day to vet your client recommendations with an objective third party

• Use research and custom data to validate your advice

Enhance your relationships

• Convene client summits with your team and Forrester experts to discuss a hot topic

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Insights into global consumersFORRESTER CONSUMER TECHNOGRAPHICS®

How technology affects consumers' attitudes, behaviors,

and motivations

+ Longest-running digital

consumer study (since

1997)

+ 300,000+ completed

surveys

+ 1,400 brands

+ 300 attitudes captured

+ 6 proprietary profiles

____________________

= Deep, customizable,

trended consumer insights

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Engage with Forrester through…

Custom global data

Data collected across 19 countries, which forms insights into technology adoption and how technology affects the attitudes, behaviors, and motivations of business buyers, consumers, and employees.

330,000 consumer and 50,000 business surveys completed, representing 56% of the population and 80% of the world’s gross domestic product.

35 market forecasts to help formulate strategy, benchmark performance, and optimize planning.

Business data measuring the impact of more than 35 unique marketing vehicles across all stages of the tech purchase process.

Support from a client data service team.

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A client’s perspective

Katherine LumbVP, Director, Strategy & AnalysisPublicis Modem

“I use Forrester’s Consumer Technographics service almost every day to either win new business or deliver actionable insights to my clients. Technographics’ in-depth data about consumers’ digital behaviors and attitudes across a variety of industries helps me create a vivid portrait of the target consumer depending on my client’s needs.”

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Forecast schedule is subject to change EU 7 includes France, Germany, Italy, Netherlands, Spain, Sweden and UK W. Europe includes EU 7 and Austria, Belgium, Denmark, Finland, Greece, Luxembourg, Norway, Portugal and

Switzerland AP includes Australia, China, India, Japan and South Korea LATAM includes Brazil and Mexico Global includes 53 individual countries

2012 calendarFORRESTER FORECASTVIEW

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Insights into the global workforce business buyers.Understand the how and why business budget for, purchase and use technology.

Forrester Forrsights’ voice-of-the-buyer insights help:

Validate business cases to executive and management teams.

Provide proof points in marketing and messaging, leveraging the Forrester brand.

Educate sales teams and partners on customer needs and market conditions.

Align your market approach and channel strategy with customers’ needs and local opportunities.

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Example: insights into business buyer and workforce behaviorFORRESTER FORRSIGHTS

Disruptive technology adoption32% of mobility decision-makers report that their firms have already adopted mobile device management services.

Purchasing drivers68% of firms report their top purchasing driver for software-as-a-service was “speed of implementation and deployment” – above cost.

End user behavior24% of enterprise business technology users have bought something with their own money to help them do their job, and 25% have convinced their company to buy something new to help them do their job.

Technology inhibitors65% of software decision- makers have security concerns regarding software-as-a-service (SaaS), and 54% are concerned about integration challenges with other applications.

Impact of technology61% of firms that have adopted unified communications report “improved collaboration between dispersed teams” as the primary benefit.

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Measuring marketing impactTECH MARKETING NAVIGATOR: FORMERLY KNOWN AS STRATEGIC OXYGEN

Vehicles and propertiesMeasure the impact of more than 35 unique marketing vehicles – communicate where your message will have the greatest reach.

ContentEvaluate the effectiveness of 28 different content types when paired with each vehicle – deliver the right message to your customers.

InfluencersMap the shifting levels of influence that decision-makers have throughout the purchase process – ensure that you are talking to the right people at the right time.

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Agency strategy & development 3Strategy review

• Review the impact of market disrupters and prepare for what’s next

Competitive analysis

• Benchmark yourself against the competition

Professional development

• Train your internal teams on emerging technologies and techniques

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December 2011 “Mistakes To Avoid When Hiring An Interactive Design Agency, 2011”

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Thank you

DOROTHY JOHNSON+1 [email protected]