Forget disruption, it's time for Transformation

Forget disruption its time for Transformation

Dado Van Peteghem - Digital First 2015 #DF2015

@dadovanpeteghem

Duval Union Consulting Social Seeder

founding partner

@dadovanpeteghem #DF2015

I skipped 50 slides about


Uber, Airbnb, Tesla,

VENTURE CAPITAL

@dadovanpeteghem

GLOBAL SCALE

#DF2015

They play a totally different game.

DIGITAL BY DEFAULT


Years from founding to $1B valuation98

86

24

8

6

3

1

PRADA

HARLEY DAVIDSON

NIKE

PAYPAL

EVERNOTE

TWITTER

INSTACART

We are overhyping


Silicon Valley

We are talking too much about

'the disruptors'

&


but watching Messi everydaywon't make you a great player

You can be inspired


Hitting the

ball will

Lets stop admiring and


start doing things.

Digital Transformation A model to master digital disruption.


digitaltransformationbook.com

http://www.digitaltransformationbook.comhttp://www.digitaltransformationbook.com


Why should you transform?


70

1960 2025

Over the last 50 years, the average lifespan of

companies shrunk from 60 to 18 years.

S&P 500 - Standard&Poors

15

1. TO SURVIVE

@dadovanpeteghem

2. TO BECOME EFFICIENT


3. TO ATTRACT TALENT


What needs to be transformed?

INFRASTRUCTURE

The 7 layers of Digital Transformation

Know where to start


CUSTOMEREXPERIENCE

LEADERSHIP & CAPABILITIES

PROCESSES

ORGANIZATION

BUSINESS MODEL

CULTURE

Indicate where you are hurt most.


Tackle that one first.

To know where to start


How can you transform?


1. Forget ideasStart solving problems

CUSTOMEREXPERIENCE

SO HOW ABOUT

VIRTUAL REALITY?


Stop looking at technologyWHAT CAN

WE DO WITH

BEACONS?

SHOULDNT WE

INVEST IN DRONES?

DONT WE NEED A MOBILE

APP?


Stop looking for ideas


If your idea failed, its because it didnt solve an important problem for a large enough audience


Start solving problems


Xpenditure Raises $5.7M To Kill The Monthly Expense Report


Problem Transformation CanvasPROBLEM

EMOTIONS

SOLUTION

FUNCTIONS

PRODUCT OR SERVICE

CHANGE CURRENCY (benefits)

TECHNOLOGY

What problem are we solving and for who?

What are the basic emotions that problem and solution are addressing?

What is the overall solution that would fix this problem?

What are the different functions a customer would expect this

solution to have?

What could eventually be the product or service that we are

selling?

What technology is most suited and relevant to build this?

What are the benefits and are they strong enough to have people change their

preference?


digitalFirst

digitalOnly>


2. Involve everyoneIntrapreneurship

CULTURE


FROM

day-to-day zombification

TO

creating momentum


Intrapreuners

Everybody can have your one million dollar

solution


Intrapreuners

Imagine that Sony didnt let Ken Kutaragi

work on its idea


Intrapreuners


Intrapreuners

Or that Google didnt let Paul Buchheit

work on its idea


Intrapreuners


In 1975, this Kodak employee invented the digital camera. His bosses made him hide it.


You need a culture that stimulates & rewards

employees to think like intrapreneurs.


Disproportionate autonomy

is what people need to succeed

@dadovanpeteghem #DF2015kickbox.adobe.com

http://kickbox.adobe.com/


3. Disrupt your business modelbefore somebody else does

BUSINESS MODEL


If we dont create the thing that kills Facebook, someone else will.

Embracing change isnt enough.

It has to be so hardwired into who we are that even talking about it seems redundant.

The internet is not a friendly place.

Things that dont stay relevant dont even get the luxury of leaving ruins.

They disappear.

Facebook Little Red BookFacebook Little Red Book


10 HYPER

DISRUPTIVE BUSINESS MODELS

Subscription Model

Freemium Model

Free Model

Market Place

Access over Ownership

Hyper MarketExperience

The Pyramid

On Demand

The Ecosystem

HELLOFRESH DROPBOX

FACEBOOK

ALIBABA

ZIPCAR

ZALANDOTESLA

AMAZON

UBER

APPLE


Subscription model

HelloFresh Pampers?


Market Place

Alibaba Local food?


On Demand

Uber Laundry?


4. Digital in the coreof your organization

ORGANIZATION


From Digital on the side


To Digital in the core


Co

mm

un

icat

ion

Cu

sto

me

r ca

re

Sal

es

HR

Dig

ital

Mar

keti

ng

Digital Transformation

Co

mm

un

icat

oin

Cu

sto

me

r ca

re

Sal

es

HR


Go for garage innovationTRANSFORMATION ACCELERATIONDISRUPTION


Build garages

Participate in garages

Buy garages


GOOGLE

GOOGLE CAPITAL

GOOGLE VENTURES

GOOGLE X


Build garages


Buy garages


bmwstartupgarage.com

http://bmwstartupgarage.com


Build garages


Buy garages


Ahold buys Bol.com for 350 million

euro: logical acquisition


5. Ship it!Seriously, ship it!

PROCESSES


We plan for 2020 while we could be dead by 2017


WHO ARE WE

TODAY?

WHO DO WE WANT

TO BE BY 2020?

90 DAYS SPRINTS

HORIZON VISION

TOMORROW STRATEGY


THE QUICK SHALL

INHERIT THE

EARTH

Fast is better than slow.

While slow is adding unnecessary embellishments, fast is out in the world.And that means fast can learn from experience while slow can only theorize.

Those who ship quickly can improve quickly.

So fast doesnt just win the race. It gets a head start for the next one.

Facebook Little Red Book


FROM

maximum validated product

TO

minimum viable

productcorporates disruptors


If you are not embarrassed by the first version of your product, youve launched too late.

Reid Hoffman Co-founder LinkedIn / VC


REALIZE QUICK WINS IN THE FIRST 90 DAYS

GO PAPERLESS :-)


6. Digital LeadershipBring digital IQ in the board



If you can't understand the new world of digital, fire yourself. Build an executive team that is digital-first. Make sure there is a techie on the board of directors.

If the board has a low digital IQ, the company will have a low digital IQ

George Colony CEO Forrester Research


Members of Disneys Board

Jack Dorsey (CEO, Twitter) Sheryl Sandberg (COO, Facebook)

Orin Smith (CEO, Starbucks)

Former members: Steve Jobs (CEO, Apple)

Judy Estrin (former CTO, Cisco)

External specialists


+ Internal Leader "The Chief Digital Officer"


Atif Rafiq, former Amazon and Yahoo

executive. Now CDO of McDonalds since 2013.

Our objective is to be ready to move at the pace consumers are.


McDonalds has a Digital Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, AOL and various

other tech companies.

The team is set to grow to 200+

employees within the


Rachel Haot became the CDO of New York City in 2011, but

after surpassing every target, she became CDO of

New York State and won the CDO of the Year 2014 Award.

Our digital goals are using innovation to

better serve constituents and using technology to

drive the economy.


INSIDE OBAMAS STEALTH STARTUP President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government


TODD PARK HAS JUST 18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS -

TO RECRUIT A TECH CORPS OF 500.

WHAT WE REALIZEDWAS, THIS COULD BE A

RECIPE FORSOMETHING LARGER,

THE PRESIDENTEXPLAINS. IF THE TECH

TEAM SUCCEEDS, ITCOULD TRANSFORM

AMERICANSATTITUDES ABOUT

GOVERNMENT.


7. Introduce agile platformsReplace the lagging systems.

INFRASTRUCTURE


FROM

lagging fixed

outdated expensive

super-large

TO

agile cloud-based user friendly inexpensive

custom


AGILE TOOLSGoogle Apps

Showpad

Skype for Business

Slack

Teamleader

INFRASTRUCTURE

The 7 layers of Digital Transformation

Know where to start


CUSTOMEREXPERIENCE


PROCESSES

ORGANIZATION

BUSINESS MODEL

CULTURE


We are in digital kindergarten

We aint seen nothing yet.


Start your transformation The time is now.

1. Forget ideas, start solving problems 2. Involve everyone 3. Disrupt your own business model 4. Bring digital in the core of your organisation 5. Ship it: a horizon vision and a tomorrow strategy 6. Install digital leadership 7. Introduce agile platforms


GO ALL-IN

dado.vanpeteghem @duvalunion.com

Duval Union Consulting Social Seeder

founding partner
