Upload
sergey-galyonkin
View
1.494
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Digital Media 2.0
Citation preview
Think Big
Presented by:Jim Spanfeller
President and CEO, Forbes.com LLC
Agenda
Technology advancements Era of “entwined” media Consumer usage patterns Room for growth What Forbes.com is doing to grow
Robert MetcalfeCo-Inventor of Ethernet
General Partner, Polaris Venture Partners
Gordon E. MooreCo-Founder, Intel
Moore’sMoore’s and
Metcalfe’Metcalfe’s Laws s Laws have led to…
Big Opportunity
The rise of
GlobalGlobalNetworksNetworks
and…
…the rise of
the Webthe Web as an information
distribution platform.
Big Opportunity
Digitization of Media and the increasing
reliance on the web as an information
resource.
Leading to big changes in media consumption
and media dollar allocations.
*Source: ComScore MediaMetrix Winter 2006/2007
Big Opportunity
Big Opportunity
Source (Media Usage): Veronis Suhler, via Booz Allen Hamilton; Source (Advertising Spending): eMarketer, October 2006
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Internet & New Nedia
Perc
en
tag
e
4%24%
2001Media Usage
2007Media Usage
5%10%
Television
Radio
Newspapers/Magazines 2001
Ad Spending2007
Ad Spending
Media Usage vs. Ad Spending Trends (2001 – 2007)
51%
31%
14%
43%
28%
5%
40%
14%
41%
43%
12%
35%
#3
39%Share of Voice#1Rank of Internet in media consumption
Newspapers 12%
Magazines 11%
Television 22%
Radio 16%
Internet39%
#1
Internet Consumption: Senior Executives
Source: GartnerG2/Forbes.com Day in the Life of C-Level Executives Study Part VII, Sept 2006
Big Opportunity
0%
5%
10%
15%
20%
Big Opportunity
Online as Percent of Total Advertising by Category (2006)
Retail Stores
Auto-motive
Comm. Entertain-ment
Fin.Services
Health Insur./Real
Estate
DirectRespons
e
Gov’t/Politics
Travel Food & Drink
Tech.
Source: TNS – includes top 12 spending categories
Average:6.42%
CategoryTotal Spend
$18.9B $19.9B $9.5B $8.7B $8.7B $9.4B $6.6B $6.5B $5.8B $5.3B $14.0B $4.3B
The Printed Word: Where a few
communicated with a few more
The Dawn of Magazines: The first real mass media
Radio and Television: A time when limited numbers of outlets
(networks) communicated with
nearly everyone in the society
The Entwined Era: An on-demand world where consumers find
the immediate information they want, when they
want it, in the way they want it
1st Age 2nd Age 3rd Age 4thAge
The Evolution of Media
General Media
Digitization
Trackability
ROI
The Evolution of Media
Phase 1: Dissemination & Aggregation
Phase 2: Web 2.0: Community
Phase 3: Hyper-Personalization
Phases of The Web
“My Internet”
175 Million175 Million Per Month
125 Million125 Million Every Day
Source (Worldwide): ComScore, July 2006; Source (US): ComScore, August 2006
How many people are online...…and how frequently?
718 Million718 Million Per Month
400 Million400 Million Every Day
Global Opportunity
Total Population1.3 Billion
Internet Audience123 Million
Internet Penetration9.4%
CHINA
Total Population1.1 Billion
Internet Audience60 Million
Internet Penetration5.4%
INDIA Total Population184 Million
Internet Audience25.9 Million
Internet Penetration14.1%
BRAZIL
CountryTotal
PopulationInternet
Users
Internet Penetratio
n
1. United States 299,093,237207,161,70
669.3%
2. China1,306,724,0
67123,000,00
09.4%
3. Japan 128,389,000 86,300,000 67.2%
4. India1,112,225,8
1260,000,000 5.4%
5. Germany 82,515,988 50,616,207 61.3%
6. United Kingdom
60,139,274 37,600,000 62.5%
7. Korea (South) 50,633,265 33,900,000 67.0%
8. France 61,004,840 29,521,451 48.4%
9. Italy 59,115,261 28,870,000 48.8%
10. Brazil 184,284,898 25,900,000 14.1%
Top 10 Countries with Highest Number of Internet Users
Source: Internet World Stats 2006
Broadband – The Always On Network Broadband adoption continues to grow Broadband now exceeds dial-up in homes Virtually all businesses are on broadband
195 Million195 Million Households Worldwide…
Source: eMarketer, August 2006
……422 Million422 Million Households Worldwide
by 2010!
Rise of Video on the Web
vs.PassiveLess Choice
EngagedMore Choice
Research Shows…
About 40 million people in the US or 27% of Internet users say they download music or video files
40% of broadband users are more likely to get news online than from reading a newspaper*
A Typical Day Online for Broadband Users… COMMUNICATION
S2/3 of broadband
users check e-mail;
21% instant message;
71% do both
INFORMATION SEEKING
46% get news online
36% do job-related research
Source (except where noted by *): Pew Internet Research, Pew Internet & American Life Project, March 2005; *Source: Forbes/Gartner C-Level Study March 2005
Rise of Video on the Web
92%
297 million Americans will have a mobile phone by the end of 2009, representing 92% of the country’s population*
Video via mobile device is still small…
2% currently watch video
14% would like to watch video
Mobile Media
Source (except where noted by *): Pew Internet Research, Pew Internet & American Life Project, March 2005; *Source: eMarketer, August 2006
…but these numbers increase in younger age groups
…and double for those with no land line!
Forbes.com Video Network
Designed for consumer control…
…information in text, data, video or audio via the Web or handheld device…
Forbes Platforms Complement Each Other
Forbes.com: Reaching over 16 Million Unique Visitors Worldwide
16,078,242
10,517,877
6,021,2505,521,209
2,092,210
991,399644,876451,444
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
1999 2000 2001 2002 2003 2004 2005 2006
Ave
rag
e M
on
thly
Un
iqu
e V
isit
ors
Source (2000-2005): ComScore MediaMetrix Worldwide Unique Users; Source (2006): Internal number source Omniture
Forbes Branded Media…
…Reaching 20+ million affluent business decision makers around the globe.
Mass TargetabilityMass Targetability = High Reach. Zero Waste. Guaranteed Results.
Reach is important… but targeted reach is more important.
Mass Targetability allows advertisers to reach large audiences within key markets and targets, and provides the most efficient media buy in the
business and lifestyle categories.
Advertising Without WasteAdvertising Without Waste
Mass Targetability
After 60 days and the completion of the survey, if you don’t see a statistically
significant increase in one of four measured
brand metrics…
Forbes.com will return your money!
Advertise a minimum of $150,000 over 60 days with
Forbes.com and we will measure the impact of your
campaign using a third party research firm.
Forbes.com Brand Increase Guarantee
Video
Mobile
Sister Sites
Local language sites
Vertical industry coverage
Local business news coverage
Growth Opportunities
Big Trends lead to……
Digitization of all media “Entwined” media Delta between media consumption and media spend Enhanced measurement and ROI Huge upside for China, India, Russia, Brazil
….Big Opportunities for Growth
Think Big
Thank you.