FootLock

Martin Põld

Company informationFootLock OÜ is a company based on Estonian investments. The goal of the company is to provide high quality product for clients and co-operation partners in Estonia and abroad.

Our clients are big companies and also smaller companies who would like to improve their service with the help of our product.

Our mission is to create additional value for companies with our product.

What is the main problem when buying shoes?

Problem...Problem is that people don’t know their shoe size!

Numbers say...Approx. half of the

customers do not

know their correct

shoe sizeTo find the right

shoes, customer

usually tries about

2-3 timesAdditional time

spent per customer

service:

about 2-4 minutes

Survey

50%43%

7% Don't know correct shoe size

More or less know their correct shoesize

Don't know correct shoe size and arenot ready to try some other ones

(1500 in.)(1290

in.)

(210 in.)

DATA

• 3000

participants

• Store size: 210

m2

Survey

210 : 2 = 105 x ~47 GBP = ~4940 GBP * 3000 participants

* Survey was done in 210 m2 store

RESULTS

• 50% of people (1500 participants) don’t know their correct

shoe size

FootLock foot scale helps to find out customer’s correct shoe

size.

• 43% of people (1290 participants) more or less know correct

shoe size

Foot scale assures comfortable and professional customer

service.

• 7% of people (210 participants) don’t know their correct shoe

size and are not willing to try other shoes

If foot scale would help half of those 7% people to buy, the

profit would be:

Example• Customer is trying the shoes at store and asks salesclerk to

bring her size No 39

• Salesclerk finds out that this size is sold out, but offers size No

40 because this one they have

• Customer refuses to try bigger shoes claiming that she knows

exactly that her right shoe size is No 39

• Well-seen salesclerk notices that the customer might be

mistakaen and her right shoe size is probably No 40...

How to politely approach the customer once again?

We have the solution!

Effectiveness

2,5 12,525

250

0,5 2,5 5

50

0255075

100125150175200225250275

1 5 10 100

Clients

Tim

e sp

ent

Without foot scale With foot scale

With the help of FootLock foot scale customer finds the right shoe size more

than 5 times faster!

Source: FootLock OÜ survey

What are the benefits for you?Proffesional

customer serviceCustomer comfort

Time = money

How to use?

Customer steps on

the foot scale – the

heel has to be set

against the foothold

of scale

After one second

foot scale will show

the shoe size

36,5

Technical information• Dimensions: 20 x 42 x 5,5 cm (with foothold)

• Input: 3 AAA batteries

• Weight: 3 kg

• Enables to measure sizes between 14-51 (EU) with 0,1 accuracy

36,5

Price and guarantee

250 GBP1

PRICEAMOUNT

GUARANTEE FOR 2 YEARS!

Other option: rental (25 GBP/month)*

Martin PõldEngland Sales ManagerFootLock OÜ --------------22 Chaucer Street, Leicester, LE2 1HD, EnglandPhone: +44(0)7726779223Email:martin@footlock.eeWebsite: www.footlock.ee