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During the Syntens workshop Sustainable food production chain there was also the possibilities to talk about china and their habits. This presentation shows insights and meanings from international speakers with a focus on Asia and the change they make on the rest of the world.
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MEET THE CHINESE CONSUMER
& FOOD RETAIL
DUTCHMAN HENK TEROL IS THE OWNER OF EXPORT, BUSINESS DEVELOPMENTS, MARKETING AND COMMUNICATION
CONSULTANCY AGENCY ADMARCOM.
WITH OVER FORTY YEARS OF EXPERIENCE IN MARKETING AND DEVELOPMENT, HENK VISITED CHINA NUMEROUS TIMES. ONE OF HIS PROJECTS WAS THE INTRODUCTION
OF GREEK GOURMET PRODUCTS IN THE RAPIDLY MATURING CHINESE RETAIL MARKET.
WHILE TRAVELING THROUGH CHINA, HE WORKED EXTENSIVELY
WITH DISTRIBUTORS, RETAILERS AND OTHER STAKEHOLDERS.
SOON HE WAS ASKED TO BECOME MASTER OF CEREMONIES
OF ONE OF HIS BUSINESS PARTNERS. TODAY HENK IS YOUR
MASTER OF CEREMONIES.
20 YEARS FROM NOW CHINA'S WILL BE THE LARGEST ECONOMY IN THE WORLD.
ESPECIALLY
WHEN CHINA IS LESS EXPORT DEPENDENT
AS DOMESTIC CONSUMPTION GROWS
Content
• Why China?
• Consumers
• Internet
• Food & Beverages
• Sustainable food
• Retail in China
• Marketing & Distribution
• Questions
Why China?
Population Developments CHINA
Economic Grew CHINA
Chinese Economic Stats & Realities 1
Chinese Economic Stats & Realities 2
Ondernemers hebben de mond vol over China en India.
Maar de harde cijfers vertellen een ander verhaal.
Nederland exporteert maar weinig naar die landen. We
verkopen vooral afval.
Dutch Trade with China
“Bron: Mathijs Bouman
”
Waar is de toegevoegde waarde
en wat draagt dit bij aan de
imaginaire waarde voor
Nederland?
Chinese Consumers
Consumer Trends China
Young Chinese consumers
INTERNET
Internet
Internet use
Online shopping
FOOD & BEVERAGES
Chinese are interest in European taste
What’s going on?
Developments in consumption
Trends
Consumer requests
New food conceptsTop issues of the Chinese (young) people?
XTC world innovation Trends Tree
Top categories worldwide
XTC outlook food trends 2011
• Ultra…. extremes
• New combinations
• Keep it simple…
• Natural & Risk free
• Transparency
• Explicit health benefits
• Appearance and control
• Sustainability
• Credibility
• New technology
Opportunities
What we can deliver
SUSTAINABLE FOOD IN CHINA
China’s sustainable opportunities
Forecast 2013-2018
MARKETING &DISTRIBUTION
Who’s are the distribution channels build up?
Sims
Arla & SimsPlatform for Product Know-how and Market Insights
Developments food & beverages retail China
http://www.researchinchina.com/FreeReport/PdfFile/634000115899375000.pdf
http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR246.htm
http://www.express.be/business/nl/economy/carrefour-succesvol-china-dankzij-lokale-orientatie/83898.htm
Carrefour
City Shop
City Shop
AND WE?WHERE ARE WE?
WHAT ARE WE GOING TO DO?
WHERE IS OUR SPIRIT?
Asia, the future for growth
10 Days investigation for participatorsincluded visit SIAL
May 18-20 ShanghaiMore information: factsheet on your deskAsk for program and cost estimate
Imported Food from Holland?
CHINA Workshop for entrepreneurs
with (in)to China
This is our aim, or not?
I WANT TO SHARE SOME IDEAS
FROM HANS ROSLINGWHO IS KEY SPEAKER
ON TEDEX
F&B Entrepreneurs With Export Plans To China
同义词
Contact details
• Henk Terol
• Mobile: +31 (0)654977703
• Web: www.admarcom.com
• Export (Business) Development• Export (Local) Support• Distribution Channel Analyses• Export Marketing & Planning • China Category Management• China consultancy Food & Beverages• Marketing & Communication• China Social Media• dBase with agents/importers and purchasers
Thanks for your attention and I wish that you can now make a
step forwards to reach your aims
HENK TEROLMobile: +31(0) 654 977 703
CHINA
For more China: http://www.slideshare.net/quita1954
