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What isWhat is……The primary source for shopping inspiration (and purchase) with an in-home shelf life of 3-5 days?

An advertising vehicle that reaches 70-80% of North American consumers?

An essential part of an integrated consumer marketing campaign?

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Flyers and Inserts!Flyers and Inserts!

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Flyers and InsertsFlyers and InsertsA traditional print medium that continues to growForecasts range from 5-7% per year

Why?...Because They Work!

Cost effective way to reach local, regional or national markets

Guaranteed delivery into homes and stores

Variety of distribution options:• Daily Newspapers• Community Newspapers • In-Store and Mailed Delivery

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The Benefits of Flyers & Inserts?The Benefits of Flyers & Inserts?

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The Benefits of Flyers & Inserts?The Benefits of Flyers & Inserts?Results can be measured when targeted or versioned (by postal or zip, demographics and lifestyle)

Generates instant response and sales

Brings credibility to your business; Builds your brand

“Once we drop our flyers, we see a 20% increase in customer traffic”

– Dodd’s Furniture, Victoria BC

Readership is alive, well and YOUNG!

Tech Savvy Gen X and Y women are the highest users of printed advertising inserts

57% of Gen X women use advertising inserts; 20% use online circulars

40% of Gen Y women read advertising circulars before shopping

And 48% of youth (18-24) would try a new store based on a flyer!!

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Think Flyers are Think Flyers are ““old newsold news””? ?

Source: The Center for Media Research Online , CMA

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Flyers Flyers –– part of an integrated marketing campaignpart of an integrated marketing campaign

Sales results can be analyzed to maximize ROI and overall effectiveness “By offering shoppers

multiple vehicles to receive their information, retailers increase their odds of winning that customer over”.

- RAMA/NRF

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Product Information SourcesProduct Information Sources

Kubas Consultants: Major Market Retail Report (MMRR) 2007

Flyers do win customers over – Flyers, the Internet and Daily Newspapers are the top information sources for consumers looking for General Product Information

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Shopping Information SourcesShopping Information Sources

Kubas Consultants: Major Market Retail Report (MMRR) 2007

Flyers have remained the top-rated source of local shopping information for the last 5 years – followed by daily and community newspapers

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Consumer usage remains high and steady

70% of Adults Agree/Strongly Agree that Inserts are useful and that they often seek circulars for promotions

76% of Adults Agree/Strongly Agree that Inserts help them save money

Source: Kubas, NAA

The Power of FlyersThe Power of Flyers

“Free-standing inserts are a superior promotional tool in the food and non-food categories”

- The Nielsen Company

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Delivery PreferencesDelivery Preferences…… Print Still WinsPrint Still Wins……Through Daily or Community Newspapers

Thursday to Saturday are preferred

Driven by receipt of a printed edition

Only 6% of consumers opt to receive flyers online

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Flyers are used for just about any product category:Flyers are used for just about any product category:

Consumers have personally used Flyers/ Inserts to plan or make purchase in the last year for:• Appliances/ furniture• Clothing• Groceries• Home improvement products/ services• Health care or personal care items• Investments or banking services• Other products or services• Home entertainment items• Computer Hardware/Software• Home Furnishings

Source: The Nielsen Company

“Categories with a higher penetration benefit more from the use of print, television and free standing inserts…”

- NAD Bank

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Flyers are an effective part of your marketing mixFlyers are an effective part of your marketing mixCreate a sense of urgency for consumers to act by a specific date

“74% of adults used sale offer [from an insert]for an unplanned purchase”

Cost effective relative to other advertising vehicles

High visibility with in-home shelf life “85% of adults saved insert until store visit;

74% saved / showed insert to spouse / friend”

Source: NAA

Messaging and product offering can be tailored by versioning“Flyers aren’t just a mass medium – they are a smart medium.”

Distribution can be targeted and segmented by geography, demographics, lifestyle and more

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Flyers are an effective part of your marketing mixFlyers are an effective part of your marketing mix

Source: BIG Research

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Flyers are an effective part of your marketing mixFlyers are an effective part of your marketing mix“Media Channels that can target, be timely and deliver value to consumers, such as… newspaper inserts – are increasing their influence on customer purchases.”

With flexible formats, sizes, paper grades and color configurations

Flyers and Inserts provide MEASURABLE RESULTS

Source: BIG Research

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“Flyers give us the ability to create a relationship with customers on a weekly basis, keeping us at the top of their minds with their shopping habits.”

- Strategy Magazine