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Product Concept © 2014. A joint effort by Code Ignition Software Solutions Pvt. Ltd. & Firearc Communication Pvt. Ltd. Live Content Stream by &

FlashCast Live Content Stream for OOH Media

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FlashCast is a Live Content Stream box for OOH Digital Screens

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Page 1: FlashCast  Live Content Stream for OOH Media

Product Concept

© 2014. A joint effort by Code Ignition Software Solutions Pvt. Ltd. & Firearc Communication Pvt. Ltd.

Live Content Stream

by

&

Page 2: FlashCast  Live Content Stream for OOH Media

Presentation Summary

What is Live Content Stream

Current Scenario

Product Concept

How it Works

Features

Benefits

Page 3: FlashCast  Live Content Stream for OOH Media

What is Live Content Stream

A dynamic, eye-catching & cost

effective way to communicate

brand messaging & interact with

market audiences.

Page 4: FlashCast  Live Content Stream for OOH Media

What is Live Content Stream

Live Content Stream is prevalent in

high density locations such as Retail,

Hospitality, Transporting and even

Financial and other Services.

Page 5: FlashCast  Live Content Stream for OOH Media

Current Scenario

Even though Live Media is an increasingly growing communication

option for marketers in India, it has high costs & turnaround times

that hinder wider adoption & usage.

Content creators/marketers physically hand over content in storage drives to executives

who travel to each location of live media displays & manually update the content, every

single time. We have the answer to this problem..

Page 6: FlashCast  Live Content Stream for OOH Media

Introducing Flashcast

“Live Media Broadcast, delivered in a Flash.”

Instant & Remote Content Management

Page 7: FlashCast  Live Content Stream for OOH Media

Concept

Flashcast was born out of the insight that the Cost, Time & Complexity that

goes in managing any Live Media can be greatly reduced.

Flashcast combines both hardware & software to create an interconnected

network of live media displays, using which you can remotely control what

gets displayed on any screen, at any time and from anywhere.

Page 8: FlashCast  Live Content Stream for OOH Media

How it Works

Executive visits each location ONCE and installs Flashcast Box to each Display Device. After this one-time setup, manual intervention is only needed for hardware repair, if required.

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Flashcast includes a Box, which is an external attachment that needs to be made to every display unit. It contains a Memory card to cache media files, a Data card to stay connected & it is Locked to make it tamper-proof.

Page 9: FlashCast  Live Content Stream for OOH Media

How it Works

Flashcast also includes a Web interface where marketers can Upload content, Create Playlists & Device groups, Schedule delivery and Add users in teams.

An updates or new content additions are instantly made to Flashcast servers.

Once the Box finishes downloading new content it is available for instant playback.

Page 10: FlashCast  Live Content Stream for OOH Media

Features

• Flashcast box contains Data Card to always be available online

• Also contains Memory Card to cache media files for repeated playback

• Automatically push connection to each device for any content or other updates

• Server tracks Connection & content delivery status for each device

Connect

Page 11: FlashCast  Live Content Stream for OOH Media

Features

• Manage devices individually or cluster them in groups for quicker management

• Create & assign playlists to devices or device groups

• Schedule content or playlists in recurring or one-time time slots

• Add & manage users in teams and assign device groups to users

Manage

Page 12: FlashCast  Live Content Stream for OOH Media

Benefits

• Reduce dependency on Manual intervention to update media files

• Significantly Reduce Costs (Storage, Travel, Employee etc.) & Time

• Leverage topical news to create & distribute New Content instantly

• Time & Event specific scheduling (e.g. Happy Hours every Weekdays or for a

particular Cricket match)

• Update content with more Frequency

• Low replacement & maintenance costs

Page 13: FlashCast  Live Content Stream for OOH Media

Let’s Connect.

Thank You!

click on the links below to follow us : write to us: [email protected] Pranshu Srivastava [email protected] + 91 97170 66758