Five years’ ahead: what skills will the marketer of 2017 need

Wednesday, 17 October 12

SKILLS FOR THE NEW AGE BAER AND NASLUND

CHARACTERISTICS :

CURIOSITYENTHUSIASMINNOVATION

SELF STARTINGCOLLABORATION

EXPLANATIONHUMILITY

DIPLOMACY


WELCOME TO THE FUTURE


THE GENTLE SOUND OF WAVES CRASHING NEW IDEAS


Creative Destruction

Schumpeter

Shiva


90 % of Business theory is internally focused ( Greenfield )

10% is Marketing

Marketing delivers 3 times the value added of any other strategy ( PA )


THE FUTURE AND SKILLSIDEAS, LOST DECADE, NETWORKS, POST MODERNS, CURIOUS, CHINA SCENARIO,


http://youtu.be/P81bb0Tzwbo

http://youtu.be/P81bb0Tzwbo

MOBILE WORLDAPAD, $60 INDIAN IPAD, FIRE, NOKIA, SURFACE


MED AFRICA , M- PESA , M- FARM, 3D PRINTING APP


Population ChangesAge profileTen BillionOver 80’sGrowth in Middle classFertilityRetirement


PROJECT

DATE CLIENTDATE JAPAN AGE PROFILE 1950 - 2055

NUMERACYANALYTICS


Cities

3.5 bn

1bn in slums

Middle Class

2bn today to 3.2bn by 2020 and 4.9bn by 2030



PROJECT

DATE CLIENT2002 C K PRAHALAD

FORTUNE AT THE BOTTOM OF THE PYRAMID


PROJECT

DATE CLIENT2012 INSTITUTE FOR SECURITY STUDIES

RISE OF THE MIDDLE CLASSES


Technology Changes

3 D Printing

Bio mechanical

Bio engineering

Tele Medicine

Maker Movement


Creative To look where everyone else is looking and to see what no one else sees


New ways of seeing


Where will the Future Impact

• Energy • Portable Power


Where will they ImpactPortable Energy !


PROJECT

DATE CLIENTLIBRARY PARKS TOM PETERS

CURATIONCTO


LIBRARY PARKS


Wisdom10%

Knowledge 20%

Information30%

Data40 %

VISION

Wisdom90%

Knowledge

Information

Data

10%

VISION

ACKOFF’S ALLOCATION OF MENTAL SPACE

USE OF SEMANTIC WEB


Generals and admirals (and symphony conductors and sports coaches and police) obsess about continuous training. Why is it an almost dead certainty that in a random 30-minute interview with a CEO you are unlikely to hear a word on this? I would hazard a guess that most CEOs see an IT investment as a “strategic necessity”, but training expenses as “a necessary evil”. This must be set on its ear, with training in its broadest sense placed atop the enterprise agenda, on a par with capital expenditures. Moreover, the imaginativeness of the training must be subject to a quantum leap

Proposition: the chief “training” officer becomes the top staff job in a business, with a charge equivalent in gravity to that of the chief financial officer or chief information officer


CURATION


ConfidenceDecision making Longitudinal analysis stresses managerial decisions are key.

It is not how many ideas you have it is how you them happenHedgehog Management


Clear ForesightPredictionAnalysis and Planning


CollaborationConnectivity and Awareness


CommunicationsConversationSocial Media participation


CAMBRIDGE MARKETING LEADERSHIP ACADEMY

FURTHER IDEAS


Questions and for further discussion :

Charles W [email protected] 234 940


mailto:[email protected]

mailto:[email protected]