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1 www.ComfortLife.ca www.dialogueplus.ca www.ComfortLife.ca Search Engine Optimization for Retirement Homes

Five Easy SEO Tips For Retirement Homes and Communities

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Is your website being found in Google? These five search engine optimization (SEO) tips will help increase online traffic and generate leads. Presented by Agnes Stawicki, Our Kids Media.

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Page 1: Five Easy SEO Tips For Retirement Homes and Communities

1www.ComfortLife.ca www.dialogueplus.cawww.ComfortLife.ca

Search Engine Optimization for Retirement Homes

Page 2: Five Easy SEO Tips For Retirement Homes and Communities

2www.ComfortLife.ca www.dialogueplus.ca

Five Quick SEO Tips

More and more boomers and seniors are searching online

Is your community being found?

Page 3: Five Easy SEO Tips For Retirement Homes and Communities

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1 SUBMIT YOUR WEBSITE TO GOOGLE PLACES

Show Up Here!

www.ComfortLife.ca www.dialogueplus.ca

Five Quick SEO Tips

Page 4: Five Easy SEO Tips For Retirement Homes and Communities

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TIPS: Be consistent.

Address, phone number, keywords

Use local and specific keywords

www.ComfortLife.ca www.dialogueplus.ca

Google.ca/Places

Page 5: Five Easy SEO Tips For Retirement Homes and Communities

5www.ComfortLife.ca www.dialogueplus.ca

TOOLS: adwords.google.com

2 FIND YOUR KEYWORDSKeyword tools collect data from previous user searches and offer estimates of search volume and related phrases.

Page 6: Five Easy SEO Tips For Retirement Homes and Communities

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Source: wordstream.com (http://www.wordstream.com/blog/ws/2009/05/20/seo-is-dead)

www.ComfortLife.ca www.dialogueplus.ca

Know what people search for

Page 7: Five Easy SEO Tips For Retirement Homes and Communities

7www.ComfortLife.ca www.dialogueplus.ca

Content is King!

Use unique page titles

Add keywords to body text, image titles, captions and alt text

Higher up the page and larger font is more relevant in Google’s eyes

3 CREATE KEYWORD SPECIFIC CONTENT PAGES

Page 8: Five Easy SEO Tips For Retirement Homes and Communities

8www.ComfortLife.ca www.dialogueplus.ca

Personal and work websites

Blogs and community portals

Free and paid directories

4 INCREASE BACKLINKSLinks to your site tell search engines that your site is important.

?DID YOU KNOW:“Links from your website pointing to

good qualitty information also increase your search result ranking.”

Page 9: Five Easy SEO Tips For Retirement Homes and Communities

9www.ComfortLife.ca www.dialogueplus.ca

ANCHOR TEXT: Use descriptive text rather then just your website. (The Dunfield Retirement Residence is a seniors retirement residence in Toronto.)

HYPERLINKS: Point to a specific page of your site whenever possible. (activities, care, location...)

BROKEN LINKS: Have a negative effect. Fix them! (google.com/webmaster/tools)

TIPS: ADDING BACKLINKS Links to your site tell search engines that your site is important.

Page 10: Five Easy SEO Tips For Retirement Homes and Communities

10www.ComfortLife.ca www.dialogueplus.ca

Traffic

User Type

Pathways

Marketing

5 TRACK YOUR SUCCESS

Page 11: Five Easy SEO Tips For Retirement Homes and Communities

11www.ComfortLife.ca www.dialogueplus.ca

Presentation by: Agnes Stawicki Twitter: @ComfortLife, @AgnesStawicki Email: [email protected]

HELPING RETIREMENT RESIDENCES MARKET AND PROMOTE.