Based on the book by Stephen C. Lundin, Ph.D.,

Harry Paul and

John Christensen

Today’s AgendaToday’s AgendaIntroductionsIntroductionsPurpose of the seminarPurpose of the seminarFilm - FISH!Film - FISH!DiscussionDiscussion

ObservationObservationAnalysisAnalysisConsiderationConsiderationStrategy and ImplementationStrategy and ImplementationCommitmentCommitmentFollow-upFollow-up

Bring the JOY of LIVING to the Bring the JOY of LIVING to the Place you are Making a Living!Place you are Making a Living!

““Reel in the FISH! Philosophy as a way to energize our Reel in the FISH! Philosophy as a way to energize our organization and create organization and create ““World FamousWorld Famous””experiences for experiences for

our internal and external customers. our internal and external customers. Inspire employees through empowerment to create a more Inspire employees through empowerment to create a more interesting , playful, profitable, and energetic workplace. interesting , playful, profitable, and energetic workplace.

ItIt’’s good for business! s good for business! ““People are having fun and they are People are having fun and they are also, by the way, buying our fish.also, by the way, buying our fish.””

Work may be serious and we might be serious about work ~Work may be serious and we might be serious about work ~But, we donBut, we don’’t have to take ourselves too seriously at work!t have to take ourselves too seriously at work!

PLAY!PLAY!¢ Play makes your job fun, enjoyable, and Play makes your job fun, enjoyable, and

spontaneous.spontaneous.¢ Play energizes the creativity and Play energizes the creativity and problem-solving abilities within you.problem-solving abilities within you.¢ There is no implementation manual for There is no implementation manual for

play; Millions of ways to play.play; Millions of ways to play.¢ Play makes time pass more quickly.Play makes time pass more quickly.¢ Play and Work should be synonymous.Play and Work should be synonymous.

MAKE THEIR MAKE THEIR DAY!DAY!

Have fun and invite others to Have fun and invite others to join.join.

What would make this person’s What would make this person’s day?day?

What would bring a smile to their What would bring a smile to their face?face?

What can I do to create a Pikes What can I do to create a Pikes Place Place experience?experience?

You may not be working on your dream You may not be working on your dream job at the moment, it doesn’t matter; you job at the moment, it doesn’t matter; you still have a choice. You can pass through still have a choice. You can pass through work on your way to somewhere else or work on your way to somewhere else or you can choose to make a difference by you can choose to make a difference by the way you spend the life energy you the way you spend the life energy you

give to work.give to work.

BE BE THERETHERE

CHOOSE YOUR CHOOSE YOUR ATTITUDEATTITUDE� Accept full responsibility for your attitude and Accept full responsibility for your attitude and your mood.your mood.� Your day will be brighter.Your day will be brighter.� Envision your workplace as fun and playful.Envision your workplace as fun and playful.� Envision yourself as someone who makes Envision yourself as someone who makes people ‘s day.people ‘s day.� Envision you with the attitude you would like to Envision you with the attitude you would like to

have every day.have every day.� Create the World Famous YOU!!!Create the World Famous YOU!!!

1. The Customer Experience1. The Customer Experience2. Retention Issues2. Retention Issues3. Low Morale3. Low Morale4. Staffing Shortages4. Staffing Shortages5. Stress5. Stress6. Accountability6. Accountability

Why FISH!Why FISH!

It’s about having fun, enjoying yourself, being It’s about having fun, enjoying yourself, being spontaneous and creative. spontaneous and creative.

It’s about doing something special for your customers It’s about doing something special for your customers and co-workers. and co-workers.

It’s about being totally focused on the moment and It’s about being totally focused on the moment and on the person or task at hand.on the person or task at hand.

It’s about accepting full responsibility for all of our It’s about accepting full responsibility for all of our choices, even our attitude at work.choices, even our attitude at work.

Where is the FISH! path in your organization?

How about YOU!

Where is the FISH! path in Where is the FISH! path in your organization?your organization?

How about How about YOUYOU!!

REMEMBER: FISH! swim best in a

sea of gratitude.Release the Potential –

Catch the Energy!

REMEMBER: REMEMBER: FISH! swim best in a FISH! swim best in a

sea of gratitude.sea of gratitude.Release the Potential Release the Potential ––

Catch the Energy!Catch the Energy!

DiscussionDiscussionObservation & Analysis ~Observation & Analysis ~

This is a highly successful market. To This is a highly successful market. To what do you attribute their success?what do you attribute their success?

Consideration ~Consideration ~What do you see in the Fish Market that What do you see in the Fish Market that you wish you had at your place of you wish you had at your place of

work?work?Can you craft an application for your Can you craft an application for your business unit using the four basic business unit using the four basic

principles?principles?Strategy & Implementation ~Strategy & Implementation ~

What message can you take back as a What message can you take back as a FISH! Ambassador?FISH! Ambassador?

Commitment & Follow Up ~Commitment & Follow Up ~

Southwest AirlinesSouthwest Airlines ** Saturn CorpSaturn Corp ** McDonald’s CorpMcDonald’s Corp ** Amazon.comAmazon.com ** BoeingBoeing ** US ArmyUS Army ** NordstromNordstrom **

Hewlett Packard CompanyHewlett Packard Company ** Anheuser-BuschAnheuser-Busch ** Arthur Arthur AndersonAnderson ** 3M3M ** Mayo ClinicMayo Clinic ** State Farm InsuranceState Farm Insurance ** California Dept of EducationCalifornia Dept of Education ** Fidelity InvestmentsFidelity Investments ** Motel 6Motel 6 ** Bristol-Myers SquibbBristol-Myers Squibb ** Universal StudiosUniversal Studios **

Ford Motor CompanyFord Motor Company ** GoodYear Tire & RubberGoodYear Tire & Rubber ** Harley DavidsonHarley Davidson ** PeterbiltPeterbilt ** Federal Reserve Bank Federal Reserve Bank

of Kansas Cityof Kansas City ** Crystal CruisesCrystal Cruises ** Dun & BradstreetDun & Bradstreet ** Chevron CorpChevron Corp ** Dow ChemicalDow Chemical ** DupontDupont ** Colorado Colorado

Dept of EducationDept of Education ** Milwaukee Public SchoolsMilwaukee Public Schools ** University of FloridaUniversity of Florida ** St. Jude Children’s HospitalSt. Jude Children’s Hospital **

NabiscoNabisco ** California Dept of Motor VehiclesCalifornia Dept of Motor Vehicles ** National Weather ServiceNational Weather Service ** US Postal ServiceUS Postal Service **

Parke-DavisParke-Davis ** Chi Chi’s Inc.Chi Chi’s Inc. ** Sugarloaf Mountain Sugarloaf Mountain CorpCorp ** Blue Cross Blue ShieldBlue Cross Blue Shield ** BMW Of North BMW Of North

AmericaAmerica ** Fuji Photo FilmFuji Photo Film ** Northwest AirlinesNorthwest Airlines ** Whirlpool CorpWhirlpool Corp ** US West DEXUS West DEX ** Dayton’sDayton’s ** Galyan’s Galyan’s Trading CompanyTrading Company ** Great Clips IncGreat Clips Inc ** Target Stores Target Stores

IncInc ** AT&TAT&T ** GTE GTE ** Lucent TechnologiesLucent Technologies ** Nokia IncNokia Inc ** Sprint PCSSprint PCS ** Continental AirlinesContinental Airlines ** And many moreAnd many more

RulesRules

Rule #1: Have Fun!Rule #1: Have Fun!Rule #2: See Rule # 1Rule #2: See Rule # 1

It is often hard It is often hard to just stay to just stay afloat in the afloat in the

turbulent water turbulent water that covers the that covers the

modern modern organization.organization.

THOUGHT: THOUGHT: We spend so much time We spend so much time

at work preparing for at work preparing for work, traveling to and work, traveling to and

from work, and from work, and decompressing from decompressing from

work. Why not live in a work. Why not live in a way that makes work a way that makes work a better place and honors better place and honors

this precious thing we call this precious thing we call LIFE.LIFE.